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Your Digital Marketing Coach with Neal Schaffer - 5 Ways to Get Free Backlinks and Boost Your SEO [Sam Dunning Interview]

5 Ways to Get Free Backlinks and Boost Your SEO [Sam Dunning Interview]

10/10/22 • 34 min

1 Listener

Your Digital Marketing Coach with Neal Schaffer

Search engine discoverability is as important today as it has always been. SEO requires you to have resourceful and helpful content as we all know from Google's recent updates, but assuming we already have lots of great content, how can we move up the search engine rankings?
While there are lots of things you can do, generating relevant backlinks to your website might be the most powerful option.
In this special interview with digital marketing expert Sam Dunning, we discuss 5 different ways for which you can begin to start getting free backlinks for your website TODAY!
Key Highlights
[03:19] Introduction of Podcast Guest, Sam Dunning
[07:35] How Sam Started In SEO Industry
[09:32] Google's Content Update
[12:40] The Importance of Backlinks
[14:32] 5 Ways to Get Free Backlinks
[20:40] The Skyscraper Technique With Outreach
[23:15] Recommended Tools for Outreach
[29:07] Sam's Favorite Approach
[29:31] Connect With Sam
Notable Quotes

  • A big part of it is understanding what your customers care about, which is kind of marketing 101, talking to your target customers, talking to your ideal clients, understanding their problems, their pain points, their goals, their ambitions, and then working that into the copy. So as long as you're doing those basics, you should be fine.
  • Make sure when you go on a show, you can literally give genuine, actionable helpful tips that you know are going to be useful rather than talking about yourself because no one wants to hear that.
  • What Google wants businesses to do really, basically stick in your lane. And if you create great human content that is useful, you'll be rewarded.
  • Sometimes great content can just rank doesn't always happen. But it can, well, people can find it, and then they can start linking to it. But what you can find is there might be a snowball effect. So you might produce this awesome page that does all those best practices we've talked about, then you might have to reach out to quite a few companies that are relevant, and then one or two of those might offer you a link. And you might have to give them a sweetener in return. But then from that little boost that you've got from those links, other companies might start seeing it, maybe you've got some unique data, stash some unique data and other people start linking to it. So it builds up like a snowball effect.
  • Think of companies that complement your industry, but aren't direct competitors.

Guest Links:

Learn More:

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Search engine discoverability is as important today as it has always been. SEO requires you to have resourceful and helpful content as we all know from Google's recent updates, but assuming we already have lots of great content, how can we move up the search engine rankings?
While there are lots of things you can do, generating relevant backlinks to your website might be the most powerful option.
In this special interview with digital marketing expert Sam Dunning, we discuss 5 different ways for which you can begin to start getting free backlinks for your website TODAY!
Key Highlights
[03:19] Introduction of Podcast Guest, Sam Dunning
[07:35] How Sam Started In SEO Industry
[09:32] Google's Content Update
[12:40] The Importance of Backlinks
[14:32] 5 Ways to Get Free Backlinks
[20:40] The Skyscraper Technique With Outreach
[23:15] Recommended Tools for Outreach
[29:07] Sam's Favorite Approach
[29:31] Connect With Sam
Notable Quotes

  • A big part of it is understanding what your customers care about, which is kind of marketing 101, talking to your target customers, talking to your ideal clients, understanding their problems, their pain points, their goals, their ambitions, and then working that into the copy. So as long as you're doing those basics, you should be fine.
  • Make sure when you go on a show, you can literally give genuine, actionable helpful tips that you know are going to be useful rather than talking about yourself because no one wants to hear that.
  • What Google wants businesses to do really, basically stick in your lane. And if you create great human content that is useful, you'll be rewarded.
  • Sometimes great content can just rank doesn't always happen. But it can, well, people can find it, and then they can start linking to it. But what you can find is there might be a snowball effect. So you might produce this awesome page that does all those best practices we've talked about, then you might have to reach out to quite a few companies that are relevant, and then one or two of those might offer you a link. And you might have to give them a sweetener in return. But then from that little boost that you've got from those links, other companies might start seeing it, maybe you've got some unique data, stash some unique data and other people start linking to it. So it builds up like a snowball effect.
  • Think of companies that complement your industry, but aren't direct competitors.

Guest Links:

Learn More:

Previous Episode

undefined - 11 Takeaways from Content Marketing World 2022

11 Takeaways from Content Marketing World 2022

I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped at this event that I wanted to share with you, so these are the 11 takeaways I got from all of the amazing sessions I saw that I think you should know about.
Key Highlights
[13:17] Developing Your Own Unique Brand Voice
[15:32] The Upside Down Pyramid of Personality
[22:18] Why Your Content Workflow Should Start With Live Video
[25:13] 3 Recommended Tools for Live Streaming
[27:20] Using Survey to Generate Multiple Content
[30:51] Piloting AI for Content Marketers
[38:20] Recommended Tools for AI Content
[41:34] How to Drive Revenue With Podcast and Networking
[43:00] Creating A Sales Strategy for YouTube That Doesn't Kill Your Channel
[45:01] 3 Buckets of Content for YouTube Strategy
[48:04] Designing Your Sales Funnel for the Visual Generation
[51:03] How to Reverse Engineer Your Competitors' Social Media Strategy
[52:12] Effectively Work With Journalists to Gain Increased Visibility for Your Content
[56:12] Tools for Your Press Release
[56:56] Google Analytics for Future Data
[1:00:28] Content Repurposing
[1:03:45] Create Content With Repurposing in Mind
Notable Quotes

  • Don't compare yourself to your leading competitors. Compare yourself with yourself.
  • I really put value in going deep with a number of people, the more people the better get to know them better. And that's, you know, equal to the sessions that I attend. That's what gives me a lot of value in going to these events, the in-person networking, that can happen.
  • Each of us is capable of a memorable, relatable voice. So don't sound like everybody else on social media, do your own thing. But it's okay to be inspired. And it's okay to mimic.
  • Look for questions from your other competitors.
  • AI technology is not there to replace you, but to assist you. So the message is, to learn it early, be ahead of the curve, and reap the benefits.
  • Content repurposing is finding creative ways to communicate your message in different formats, and in different locations so that you can reach and connect with more people.
  • Different people have different appetites when it comes to content. Different people consume different content differently. And therefore we need to have everything in our buffet in order to satisfy as many people as possible.

Links Mentioned

Learn More:

Next Episode

undefined - 11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts)

11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts)

I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown away that I felt compelled to share ALL of my takeaways with you. And because I learned a lot, this episode is my longest ever. However, if you are trying to upgrade your YouTube marketing or get started with YouTube Shorts, THIS is the episode for you!
Key Highlights
[05:15] Different Ways to Monetize Youtube
[12:35] What Makes Good YouTube Shorts?
[17:10] Good Shorts Analytics
[20:17] Creating YouTube Strategy Based on Psychographics
[22:44] The 4 C's
[26:14] Innovating Your Content
[31:13] AI Integration and Tools
[37:14] Creating Systems for Content Planning, Production, and Analysis
[40:58] 4 Types of Videos That You Need
[42:48] 3 Stages to YouTube Growth
[51:22] 2 P's of Scalability
[54:59] New YouTube Partner Program
[57:19] Creating Your Flywheel
[01:05:52] 3 Key Tools for Creator Economy
[01:06:41] Specific Strategies to Influence Viewers
[01:13:23] Content, Globalization, and Trend Watching
Notable Quotes

  • YouTube really is about are people actually consuming your video, how much of your video are they consuming? YouTube is a completely different beast. But there is plenty of opportunity for all of us to take advantage of it.
  • Start really small, start with something live, and then repurpose that into a course I actually went to an event once it was a event for speakers on how to tap into speaking opportunities at professional associations.
  • Your superpower is your weird factor. So lean into that when creating video content really create a deep relationship with your viewers.
  • Create a better mousetrap. You don't need to create something new. Just create something better.
  • You need to hook your audience at the very beginning.
  • The story should be greater than the production value, it doesn't have to be fancy. Give the audience a why take them on a journey.
  • Look at your data, but also consume other content.
  • Don't think about your competition, your competition is yourself.
  • Do not care about competitors do not care about your current performance other than trying to increase your performance. But stay with goals and systems and processes are what helps you avoiding getting derailed.
  • Perfect is boring. Being the authentic human being yourself is the most important thing to do.
  • YouTube only succeeds when its users succeeds.

Links Mentioned

Learn More:

Your Digital Marketing Coach with Neal Schaffer - 5 Ways to Get Free Backlinks and Boost Your SEO [Sam Dunning Interview]

Transcript

Neal Schaffer

Content Marketing World were you able to attend it this year? Have you ever attended it? Well, this was my first year both attending and speaking. And I want to share with you what I learned at the 2022 Content Marketing World. In this next episode of The your digital marketing coach podcast.

Neal Schaffer

Digital social media content influencer marketing, blogging, podcasting, blogging, tick talkin

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