Your Band Sucks (At Business)

Have you ever wanted to hear your song on the radio?
Chances are you're nodding your head and yelling, "heck yes'.
Well, on this episode (of the Your Band Sucks At Business podcast), we break down the do's and don't, why and how's, and all the reasons you maybe shouldn't go after radio as well!
Marcus and I, in our band 'Band of Rascals', spent most of our time focusing on the radio market - and it was a good fit for us! We wrote and performed radio rock.
But we realized while chatting about it, that it might actually not be right for other bands - and that being able to make that realization, in advance, could be career changing.
The world of radio is HUGELY competitive, expensive, and exhausting - but it can also be jet fuel for your bands growth.
Dive into this weeks episode and find out:

• How hiring a radio promoter works
• What a rough radio promotion budget looks like
• Why you might actually want to NOT focus on radio with your band
• The importance of touring to support your radio campaign
• And much, much more!

Click here to dive into the episode now!

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Stuff we mentioned in this episode:

• Tom Morello and Rage Against The Machine
• 91.3 The Zone (Victoria Radio Station that supported us)
• Band of Rascals
• USS (the band that this guy named Pelle was friends with. We partied with him on a very random night in Wawa, Ontario on our first tour)
• Wawa, Ontario
• Black Pistol Fire
• The Glorious Sons
• Craig Stones (music director who supporter BOR) radio station:

Stuff We Use / Affiliate Links:
Distrokid (our recommended music distribution service): https://distrokid.com/vip/seven/567702
Microphones: Shure SM7B: https://amzn.to/2yN3UHQ
Apollo Twin Interface: https://amzn.to/2xQMABn
Close.IO (Malcoms recommended CRM): https://close.com/?via=YourBandSucks
Transistor.FM (A great podcast hosting platform): https://transistor.fm/?via=Ybs
BackBlaze File Backup Services (Malcoms recommend data backup service): https://secure.backblaze.com/r/02hb3nil

Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenflood
And Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.com
As always, we love hearing from our listeners! Hit us up on our instagrams!

Support the show

You're wasting your time. You're spinning your wheels, grinding away, working harder than you've ever worked before - but it seems that for every inch you gain, you lose a mile.
Let me introduce you to the answer for your problems: The Pareto Principle!
Vilfredo Pareto, realized something astounding. In his case, it was the 80% of the land (in Italy) was owned by 20% of the population. Fast forward a little bit, and this has become one of the most fundamental and established business principles in existence. Now thought of in this simple form: 80% of the effects comes from 20% of the causes.
But wait - how does this relate to being in a band?
Not only does it relate to being in a band, it relates to EVERYTHING! You can take this principle and apply it to your homework, personal life, work life, you name it. And yep, you can definitely apply it to your bands career!
My favourite way to think of it is in regards to productivity. What is taking up 80% of my time, but only giving me 20% of the my desired results. Or vice versa: what is only taking up 20% of my time, but getting me 80% of my results?
Applying this principle, and the realizations that come along with it, can be extremely transformative.
The most famous example scenario that is commonly given is for a sales person to realize that 80% of their revenue is coming from 20% of their clients. This is huge. A realization like that makes it clear that you need only do one thing: focus on the 20%. Focus on the 20% and your business will explode in growth!
But first, we need to figure out how to apply this principle to being a musician, and we've done exactly that in this weeks episode of the Your Band Sucks (At Business) podcast!
Stuff We Use / Affiliate Links:
Distrokid (our recommended music distribution service): https://distrokid.com/vip/seven/567702
Microphones: Shure SM7B: https://amzn.to/2yN3UHQ
Apollo Twin Interface: https://amzn.to/2xQMABn
Close.IO (Malcoms recommended CRM): https://close.com/?via=YourBandSucks
Transistor.FM (A great podcast hosting platform): https://transistor.fm/?via=Ybs
BackBlaze File Backup Services (Malcoms recommend data backup service): https://secure.backblaze.com/r/02hb3n

Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenflood
And Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.com
As always, we love hearing from our listeners! Hit us up on our instagrams!

Support the show

There is an entire world of revenue that your band could be leaving on the table, and it's called sync.
Getting a 'sync' is when a TV show or Film uses your song in their content. Chances are that you have actually discovered some of your favourite music from shows that you watch.
Well it turns out that some people make a TON of money doing this!
On this weeks episode we dive into:

• Marcus and Malcom's experiences with sync placements with Band of Rascals
• How front end and back end payments work (a fee vs. royalties)
• Understanding how important preparation is to securing a film placement
• How to leverage your network into sync opportunities inside of the film world
• and more!

Tune on it and as always, share it with a friend or bandmate!
Links To Stuff We Mention In This Episode:
Our Wade Simmons, Easton 'A Perfect Heist' Video on PinkBike.com: https://www.pinkbike.com/video/405772/
Shiraz's Video Company (shot some of our music videos and introduced us to a video maker that got us a sync): https://mylmedia.com
Chesapeake Shores (Hallmark Network Show that featured our song and had us on as actors for the scene): https://www.hallmarkchannel.com/chesapeake-shores
Solomon Skies Video that sync'd our song: https://www.youtube.com/watch?v=cTbpl018ark
The Grand Tour (Season 3, Episode 1 features two Band of Rascals songs): https://www.amazon.com/gp/video/detail/B07KR8383J/ref=atv_dp_season_select_s3
Inertia ft. Brandon Semenuk (sync'd one of our songs for the 2nd half of video):
https://www.youtube.com/watch?v=QNOsdjSs4F8
Stuff We Use / Affiliate Links:

Distrokid (our recommended music distribution service): https://distrokid.com/vip/seven/567702
Microphones: Shure SM7B: https://amzn.to/2yN3UHQ
Apollo Twin Interface: https://amzn.to/2xQMABn
Close.IO (Malcoms recommended CRM): https://close.com/?via=YourBandSucks
Our socials:
Malcom's Production and Mixing Website: www.malcomowenfloodmusic.com
Malcom's Music Mastering Company: www.StoneMastering.com
Marcus's website: https://www.marcusmanhas.com

Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenflood
And Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.com
As always, we love hearing from our listeners! Hit us up on our instagrams!

Support the show

Sometime during the fall of myspace.com, a trend emerged: every band needed a website.

Somehow, for reasons still unclear, that idea strengthened and, suddenly, bands were often getting websites up before they had even recorded their first song.
In the YBS camp, that's a bad call right off the bat. Quality recorded music is the best thing you can do for your business. But still, I can see the reasoning. You needed a place for people to find you online.
But then comes Facebook, Instagram, and other social media platforms, and just like that - the need for a website was gone.... Except it didn't go anywhere. Still, to this day, bands are spending hundreds of dollars a year on websites that do absolutely nothing for their business.
Which is exactly why we made this episode!
Because it's not having a website that's bad, it's having a website that doesn't do anything that is bad.
Here's a breakdown of what we mean:
1. A website should be able to generate revenue for a band.

2. A website should provide value for the visitors,
and,
3. A website should serve as a central hub for all news and information regarding your band.
Most bands don't even manage hit one of these points. Some manage to scrape by on the 3rd point, but other than that - it's slim pickings out there!
So how can we tick all of these boxes? Jump into this episode of the Your Band Sucks (At Business) Podcast and find out!
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Join Our Mailing List: https://www.subscribepage.com/ybs
Support The Show: https://www.patreon.com/yourbandsucksatbusiness
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Stuff We Use / Affiliate Links:
Distrokid (our recommended music distribution service): https://distrokid.com/vip/seven/567702

Microphones: Shure SM7B: https://amzn.to/2yN3UHQ
Apollo Twin Interface: https://amzn.to/2xQMABn

Close.IO (Malcoms recommended CRM): https://close.com/?via=YourBandSucks
Transistor.FM (A great podcast hosting platform): https://transistor.fm/?via=Ybs

BackBlaze File Backup Services (Malcoms recommend data backup service): https://secure.backblaze.com/r/02hb3n
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Stuff We Mention:
Spiritbox
SquareSpace
Taylor Swift
BandsInTown
SongKick
Patreon

Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenflood
And Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.com
As always, we love hearing from our listeners! Hit us up on our instagrams!

Support the show

Imagine if your next big goal (getting signed, having a song scorch up radio, being offered the gig of your life, and so forth) was only a day away from being realized, but you didn't know it. What if you quit today? You'd have gotten so close, within 24 hours of your goal in this example, but because you didn't know and didn't have the patience and perseverance to wait, the opportunity is gone.
Well that is exactly what nearly happened to Marcus and I with our band, Band of Rascals. In fact, it nearly happened more than once!
The fact of the matter is that you don't know how close you are to you goals. You might be minutes away from it, or years, but the fact remains the same - the timing is out of your control.
So what can you control?
Determination, preservation, and patience.
Music is an industry built on art - which is subject to all sorts of opinions and notions. The music you love may be despised by others. There is no true north to tell you if what you're doing is 'good'. The only compass you have is yourself, your belief in what you're making, and that of your supporters - if you're so lucky to have any!
In this episode of the podcast we discuss this concept in more detail, using an example eloquently laid out by Ryan Holiday in his book, The Obstacle Is The Way.

We hope you enjoy it!
Join Our Mailing List!--
Stuff We Mention In this Episode:
Ryan Holiday - Author and inspiration of this episode
The Obstacle Is The Way - Book we were inspired by.
Ego Is The Enemy - Another Ryan Holiday Book.
Trust Me, I'm Lying - Ryan's marketing book.
Rock The Shores Music Festival
Stuff We Use / Affiliate Links:
Distrokid (our recommended music distribution service): https://distrokid.com/vip/seven/567702

Microphones: Shure SM7B: https://amzn.to/2yN3UHQ
Apollo Twin Interface: https://amzn.to/2xQMABn
Close.IO (Malcoms recommended CRM): https://close.com/?via=YourBandSucks
Transistor.FM (A great podcast hosting platform): https://transistor.fm/?via=Ybs
BackBlaze File Backup Services (Malcoms recommend data backup service): https://secure.backblaze.com/r/02hb3n

Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenflood
And Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.com
As always, we love hearing from our listeners! Hit us up on our instagrams!

Support the show