Using the 80/20 Rules To 10x Your Bands Productivity, Opportunity, and Revenue

You're wasting your time. You're spinning your wheels, grinding away, working harder than you've ever worked before - but it seems that for every inch you gain, you lose a mile.
Let me introduce you to the answer for your problems: The Pareto Principle!
Vilfredo Pareto, realized something astounding. In his case, it was the 80% of the land (in Italy) was owned by 20% of the population. Fast forward a little bit, and this has become one of the most fundamental and established business principles in existence. Now thought of in this simple form: 80% of the effects comes from 20% of the causes.
But wait - how does this relate to being in a band?
Not only does it relate to being in a band, it relates to EVERYTHING! You can take this principle and apply it to your homework, personal life, work life, you name it. And yep, you can definitely apply it to your bands career!
My favourite way to think of it is in regards to productivity. What is taking up 80% of my time, but only giving me 20% of the my desired results. Or vice versa: what is only taking up 20% of my time, but getting me 80% of my results?
Applying this principle, and the realizations that come along with it, can be extremely transformative.
The most famous example scenario that is commonly given is for a sales person to realize that 80% of their revenue is coming from 20% of their clients. This is huge. A realization like that makes it clear that you need only do one thing: focus on the 20%. Focus on the 20% and your business will explode in growth!
But first, we need to figure out how to apply this principle to being a musician, and we've done exactly that in this weeks episode of the Your Band Sucks (At Business) podcast!
Stuff We Use / Affiliate Links:
Distrokid (our recommended music distribution service): https://distrokid.com/vip/seven/567702
Microphones: Shure SM7B: https://amzn.to/2yN3UHQ
Apollo Twin Interface: https://amzn.to/2xQMABn
Close.IO (Malcoms recommended CRM): https://close.com/?via=YourBandSucks
Transistor.FM (A great podcast hosting platform): https://transistor.fm/?via=Ybs
BackBlaze File Backup Services (Malcoms recommend data backup service): https://secure.backblaze.com/r/02hb3n

Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenflood
And Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.com
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