Should Your Band Be On The Radio?

Explicit content warning

06/30/20 • 42 min

Have you ever wanted to hear your song on the radio?
Chances are you're nodding your head and yelling, "heck yes'.
Well, on this episode (of the Your Band Sucks At Business podcast), we break down the do's and don't, why and how's, and all the reasons you maybe shouldn't go after radio as well!
Marcus and I, in our band 'Band of Rascals', spent most of our time focusing on the radio market - and it was a good fit for us! We wrote and performed radio rock.
But we realized while chatting about it, that it might actually not be right for other bands - and that being able to make that realization, in advance, could be career changing.
The world of radio is HUGELY competitive, expensive, and exhausting - but it can also be jet fuel for your bands growth.
Dive into this weeks episode and find out:

How hiring a radio promoter works
What a rough radio promotion budget looks like
Why you might actually want to NOT focus on radio with your band
The importance of touring to support your radio campaign
And much, much more!

Click here to dive into the episode now!

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Stuff we mentioned in this episode:

Stuff We Use / Affiliate Links:
Distrokid (our recommended music distribution service): https://distrokid.com/vip/seven/567702
Microphones: Shure SM7B: https://amzn.to/2yN3UHQ
Apollo Twin Interface: https://amzn.to/2xQMABn
Close.IO (Malcoms recommended CRM): https://close.com/?via=YourBandSucks
Transistor.FM (A great podcast hosting platform): https://transistor.fm/?via=Ybs
BackBlaze File Backup Services (Malcoms recommend data backup service): https://secure.backblaze.com/r/02hb3nil

Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenflood
And Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.com
As always, we love hearing from our listeners! Hit us up on our instagrams!

Support the show

How hiring a radio promoter works
What a rough radio promotion budget looks like
Why you might actually want to NOT focus on radio with your band
The importance of touring to support your radio campaign
And much, much more!

Click here to dive into the episode now!

--
Stuff we mentioned in this episode:

Support the show

Previous Episode

Building An Engaged Online Audience (And Why You Should Start Now) | With Courtney LaPlante and Mike Stringer of Spiritbox

Almost every band that I know dreams of having an international fanbase - but almost all of them focus the entirety of their marketing efforts on their local area.
So how do you reach fans internationally? Online, of course!
To help us learn more on how to develop a large and engaged global audience, we brought on the most talented folks we know: Mike Stringer and Courtney LaPlante of Spiritbox.
They have been on a meteoric rise through the metal community lately, with their latest single 'Blessed Be' hitting #10 on the Sirius XM Octane Charts, and already amassing over a million streams on Spotify alone.
Furthermore, Spiritbox has one of the most engaged online presences I have personally ever encountered (if you want to see for yourself, check out the links below!). And we asked them how they did it!
In this episode of the Your Band Sucks (At Business) podcast, you will learn:

Why building an online fanbase is all about 'under promising and over delivering'
How to build a content marketing funnel to guide fans to your other social pages
Why a non-existent marketing budget can actually be a good thing
The importance of always being on brand
and much, much, more!

We are so thankful for Courtney and Mike taking the time to come onto the YBS podcast and for sharing their knowledge.
Links To Things We Talk About In This Episode:
Spiritbox links:
Website / Merch
Spotify
Patreon
Instagram
Bands that Spiritbox toured with in Europe (before Covid cancelled it):
After The Burial
Make Them Suffer
Polar
Stuff We Use / Affiliate Links:
Distrokid (our recommended music distribution service): https://distrokid.com/vip/seven/567702
Microphones: Shure SM7B: https://amzn.to/2yN3UHQ

Support the show

Next Episode

What Should Your Marketing Budget Be?

'How much should my marketing budget be, and what should I spend it on?'
Well, as you might be able to imagine, that is a really hard question to answer, especially if I'm trying to communicate with you over instagram dm's.
But what Marcus and I did think would be helpful was to outline how you can go about determining the answer to these questions for yourself. Give a man fish and he's fed for a day, but teach him to fish and.... you get the point!
In this episode you will learn: