The World Of Internet Radio (& Why You Should Know About It) | With Jon Williams of What Was That Radio

Radio has long been a holy grail of achievement for bands around the world. And for good reason! Getting your music played alongside your favourite artists, being introduced by amazing DJ's, it all really DOES feel fantastic when it happens to you!
In more recent years, a focus has shifted from focusing on radio towards Spotify playlists - but there is something lost in that trade that is surely worth considering
Jon Williams is the founder and host of What Was That Radio, a world class music enthusiast, and all around one of the most passionate humans I've come into contact with in my life in the music industry.
We've been dying to get Jon on the air since he started What Was That Radio, an online internet station that is focused on delivering new music to listeners around the world, to learn more about his new station and what our listeners, and bands around the world, should know about the online radio industry.
And hint: It's something that I'm blown away I haven't focused on earlier!
There is a WORLD of opportunity out there for bands that are willing to put in the work.
Why?
Well there are many reasons, but the one that I want to focus on is "trust". And trust, is something more than valuable than nearly anything else when trying to position your band as a legitimate contender in your genre - and it is also something that Spotify, and other streaming apps, does NOT give you!
Why does radio give more trust to listeners than streaming apps like Spotify? Well the big one is that radio has DJ's, and listeners develop very real relationships with their DJ's. So if a DJ recommends your music to their audience - you can bet your bottom dollar that their audience is going to take that suggestion serious.
We talk about this, and plenty more, on this episode of Your Band Sucks (At Business) with the one and only Jon Williams!
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Do you want the FREE 5 Step Single Release Guide? Click Here!
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Stuff We Mention In This Episode:
What Was That Radio (Consider subscribing as a paid member! It really is fantastic!)
Band of Rascals
Fintan (Marcus performs drums live with Fintan!)
The Zone @ 91.3 (Great Modern Rock Radio Station that gave us our start in Canadian Radio!)
Deep Sea Gypsies (Victoria Blues Rock Band)
Spiritbox
BBC Pirate Radio
radio.co (online radio station platform)
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Stuff We Use / Affiliate Links:
Distrokid (our recommended music distribution service)
Close.IO (Malcoms recommended CRM)
Transistor.FM (A great podcast hosting platform)
BackBla

Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenflood
And Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.com
As always, we love hearing from our listeners! Hit us up on our instagrams!

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