You, Me & CPG by Haines McGregor

Haines McGregor

Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world.
Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?
We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics.
Perhaps you're in the CPG industry, want to break into it or simply learn from it. If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you.
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

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Top 10 You, Me & CPG by Haines McGregor Episodes

Goodpods has curated a list of the 10 best You, Me & CPG by Haines McGregor episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to You, Me & CPG by Haines McGregor for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite You, Me & CPG by Haines McGregor episode by adding your comments to the episode page.

OLIPOP: Taking On The Giants #19

You, Me & CPG by Haines McGregor

10/02/24 • 61 min

David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force.
The prebiotic, RTD soda brand is a poster child for startup success, hot off the back of a decade in global experience, giving David an invaluable perspective like no other.
Join us on You, Me & CPG as we discover his great influences, California’s wonderful relationship with business failure, and why compounding decisions can be the difference in whether you sink or swim.
This episode covers

The source of David’s sense of adventure
Being wired to become an entrepreneur
California’s VC haven and can-do mentality
Why your bad decisions compound just the same as your good ones
Learning through failure
David’s view of accountability as empowerment

David Lester: https://www.linkedin.com/in/david-lester-4b71b512/
Olipop: https://drinkolipop.com/
https://www.instagram.com/drinkolipop/
https://www.linkedin.com/company/olipop-pbc/

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17

You, Me & CPG by Haines McGregor

08/07/24 • 48 min

Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows.
He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and has walked both sides of the client-agency line - so rare is it to hold so many insights within a single human brain...
Paul joins us on You, Me & CPG to break down the power that trust and honesty give you, he dispenses relationship counselling for research consultants struggling with brands, and gets to the root of marketing’s perception problem.
This episode covers

The downside to ‘radical candour’
Why marketing is described as ‘an industry full of lies and charlatanism’
How to make research sexy
The worst relationship that researchers can have with a company
Being your full, unfiltered self in the corporate world

Paul Thomas: https://www.linkedin.com/in/paul-thomas-8b903025/

‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

You, Me & CPG by Haines McGregor

06/26/24 • 52 min

The more that creativity makes people feel, the more that they’ll buy, give, vote and do.
That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.
He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.
This episode covers

Why election results are so predictable before campaigns even start
The genius step that got Dove’s ‘Real Beauty’ campaign off the ground
System 1 vs System 2 thinking
What makes 80% familiarity and 20% novelty the perfect mix
How emotions drive decision-making

John Kearon: https://www.linkedin.com/in/john-kearon-system1/
System1: https://system1group.com/
https://www.linkedin.com/company/system1group/

‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15

You, Me & CPG by Haines McGregor

05/15/24 • 54 min

No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.

Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon.

Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them...

This episode covers

Why, and how, the beauty and health categories are blending
Generational shifts in demands from FMCG products
Increasing awareness for the gut health movement
Quick fixes vs long term solutions
Why you should sell your story to a toddler
Her optimistic perspective on the future of the CPG industry

Jess Glover: https://www.linkedin.com/in/jessicaeglover/

‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14

You, Me & CPG by Haines McGregor

05/01/24 • 35 min

There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.
James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co.
Joining Jamie Holtum this week on You, Me & CPG, James explains what drove their family farm’s successful diversification, how they built a brand that caught Diageo’s eye, and how to capitalise on a market that’s never been more perfect for men’s wellness.
This episode covers

James’ family farm and their relentless desire for the best
The unique dynamic of working with family
Chase Distillery’s rise, and subsequent Diageo takeover
Being in business for a good time, not a long time
Sustainability’s value at the heart of brands

James Dashwood Chase: https://www.linkedin.com/in/jchasedistill/
Baz & Co.: https://bazandcoskincare.com/
https://www.linkedin.com/company/baz-co/

‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13

You, Me & CPG by Haines McGregor

04/03/24 • 46 min

Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.
It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila.
The brand has sprung into life to a stale space - Jack joins us to share just how he’s achieved this, how he’s learned to respect failure, and why he once thought marketing was ‘a joke’...
This episode covers

Influencer marketing in the tequila space, and Jack’s dream celeb ambassador
El Rayo’s focus on mixing as a differentiator
How the brand grew from Jack and his Co-Founder’s humble beginnings as tequila lovers
Jack’s respect for failure, and the value in it
Managing the dynamic of childhood friendship with his Co-Founder

Jack Vereker: https://www.linkedin.com/in/jack-vereker-7311b476/
El Rayo Tequila: https://elrayotequila.com/
https://www.linkedin.com/company/el-rayo-tequila/

‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12

You, Me & CPG by Haines McGregor

03/20/24 • 44 min

Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine.
Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Faace and Known.
She joins us on You, Me & CPG to pull back the curtain on the Den experience, detail her staggering path to achieving such success, and her place in the future of the beauty industry.
This episode covers

The true Dragon’s Den experience, warts and all
What makes Faace such a compelling proposition for its investors
The care and ethos behind Jasmine’s no-nonsense brand
How Jasmine masterfully balances her leadership of two brands
The future of sustainability in the beauty industry

Faace https://wearefaace.com/
https://www.linkedin.com/company/wearefaace/people/
Jasmine Wicks-Stephens https://www.linkedin.com/in/jasmine-wicks-stephens-b912641b/

The Most Valuable Podcast Episode – The Top 10 Most Listened To Pieces of Advice #11

You, Me & CPG by Haines McGregor

02/21/24 • 36 min

Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to collate the very best than in one very special episode...

Episode 11 looks back on the masterful approaches to branding, leadership and career progression coming from the sector’s most prolific figures, from Diageo titans to M&C Saatchi Founding Directors.

This episode covers

Jonathan Stordy’s ‘elephants and mice’ method for productivity
Ollie Palmer’s approach to breaking huge tasks into building blocks
David Kershaw’s experience with ‘brutal simplicity of thought’
Stephen Robertson’s remarkable answer to our regular section, ‘That’ll Never Work’
Sian Davies’ ownership of her decisions, choosing the right voices to heed

Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10

You, Me & CPG by Haines McGregor

02/07/24 • 44 min

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.

At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.

Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.

This episode covers

The chaotic background to M&C’s foundation
Differences in the ad world between the 70s-90s and today
The increased challenge of building creative trust
M&C’s iconic brutal simplicity of thought
The need for creatives to be unreasonable

'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9

You, Me & CPG by Haines McGregor

01/24/24 • 43 min

The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas...

Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many.

Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to.

This episode covers

Great examples of inclusive design on the web and beyond
How to catch your subconscious biases
Creating an environment for diverse thought to thrive
The three words that form a central tenet to Diageo’s design
How semiotics revolutionised Tesco’s design process
The continuous premiumisation of the CPG industry

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FAQ

How many episodes does You, Me & CPG by Haines McGregor have?

You, Me & CPG by Haines McGregor currently has 20 episodes available.

What topics does You, Me & CPG by Haines McGregor cover?

The podcast is about Branding, Marketing, Lifestyle, Design, Podcasts, Business, Cpg, Careers and Food.

What is the most popular episode on You, Me & CPG by Haines McGregor?

The episode title '‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16' is the most popular.

What is the average episode length on You, Me & CPG by Haines McGregor?

The average episode length on You, Me & CPG by Haines McGregor is 46 minutes.

How often are episodes of You, Me & CPG by Haines McGregor released?

Episodes of You, Me & CPG by Haines McGregor are typically released every 14 days.

When was the first episode of You, Me & CPG by Haines McGregor?

The first episode of You, Me & CPG by Haines McGregor was released on Sep 12, 2023.

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You, Me & CPG by Haines McGregor

Haines McGregor

Top 10 You, Me & CPG by Haines McGregor Episodes

FAQ

How many episodes does You, Me & CPG by Haines McGregor have?

What topics does You, Me & CPG by Haines McGregor cover?

What is the most popular episode on You, Me & CPG by Haines McGregor?

What is the average episode length on You, Me & CPG by Haines McGregor?

How often are episodes of You, Me & CPG by Haines McGregor released?

When was the first episode of You, Me & CPG by Haines McGregor?

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