You, Me & CPG by Haines McGregor

Haines McGregor

Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world.
Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?
We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics.
Perhaps you're in the CPG industry, want to break into it or simply learn from it. If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you.
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

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Top 10 You, Me & CPG by Haines McGregor Episodes

Goodpods has curated a list of the 10 best You, Me & CPG by Haines McGregor episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to You, Me & CPG by Haines McGregor for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite You, Me & CPG by Haines McGregor episode by adding your comments to the episode page.

‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2

You, Me & CPG by Haines McGregor

10/04/23 • 58 min

Ollie Palmer’s decorated career isn’t limited to startup success and roles with industry leaders, but athletic prowess.

From 10 years at Diageo to an influential journey so far with Caleño Drinks, Ollie’s adventure knows no bounds, whether in the CPG space or otherwise...

We catch up with Ollie as he shares the experiences from within the biggest drinks brand in the world, how to disrupt a space that’s ripe for the taking, and what makes the perfect background for a startup CEO.

This episode covers

The business lessons from Ollie’s remarkable rowing achievements, and humility around them
Disruption in the non-alcoholic spirits space
Sales vs marketing as a CEO’s background
Separating success from money and titles
Ollie’s inspirational approach to the ‘5 year plan’

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15

You, Me & CPG by Haines McGregor

05/15/24 • 54 min

No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.

Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon.

Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them...

This episode covers

Why, and how, the beauty and health categories are blending
Generational shifts in demands from FMCG products
Increasing awareness for the gut health movement
Quick fixes vs long term solutions
Why you should sell your story to a toddler
Her optimistic perspective on the future of the CPG industry

Jess Glover: https://www.linkedin.com/in/jessicaeglover/

‘Whatever You Do…Just Get In The Arena’ - HUGH THOMAS: Leaning Into Founding Fear With Ugly Drinks, Disruption At Heinz And Making Magic With Vita Coco And TOTMC. Pure Gold. #1

You, Me & CPG by Haines McGregor

09/20/23 • 57 min

Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.

We’re kicking the series off with a guest who’s no stranger to launch-day success, selling 10,000 bags of coffee on Top of the Mornin’ Coffee’s very first day of re-launch, earlier this year...

With a career steeped in entrepreneurial brand spirit underpinned with a restlessness and relentless for improvement, it’s a pleasure to welcome Hugh Thomas onto the series premiere as he shares the importance of empathy, leaning into fear, and dedication to your mission.

This episode covers

● How Top of the Mornin’ sold 10 thousand bags of coffee on Day One

● Reflecting on the turbulent success and downfall of his brand, ‘Ugly

● Being an outlier and a disrupter at Kraft-Heinz and Vita Coco

● Whether the US West Coast is the birthplace of many CPG trends

● Branding as the confluence of art, science and vision

'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18

You, Me & CPG by Haines McGregor

09/04/24 • 50 min

It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special.
Moth Drinks boldly leads its category, flying the flag for the RTD market. At its helm, Co-Founder Rob Wallis has a laser focus on doing one thing well - and they do it so unbelievably well...
Rob joins Jamie this week to share the secrets behind that iconic can, the UK vs US’ unique challenges, how to blend data with gut feel, and how to exploit your unfair advantages.
This episode covers

Blending gut feel and data-driven decisions for the perfect results
The two ways of doing new product development
The psychology of why Covid was a turning point in consumer behaviour
Differences in the category between the UK and the US
Creating a culture that works when you’re not in the room
How to give yourself unfair advantages

Moth Drinks: https://mothdrinks.com/https://
www.instagram.com/mothdrinks/
https://www.linkedin.com/company/mothdrinks/
Rob Wallis: https://www.linkedin.com/in/%F0%9F%8D%B8-rob-wallis-162801113/

‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12

You, Me & CPG by Haines McGregor

03/20/24 • 44 min

Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine.
Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Faace and Known.
She joins us on You, Me & CPG to pull back the curtain on the Den experience, detail her staggering path to achieving such success, and her place in the future of the beauty industry.
This episode covers

The true Dragon’s Den experience, warts and all
What makes Faace such a compelling proposition for its investors
The care and ethos behind Jasmine’s no-nonsense brand
How Jasmine masterfully balances her leadership of two brands
The future of sustainability in the beauty industry

Faace https://wearefaace.com/
https://www.linkedin.com/company/wearefaace/people/
Jasmine Wicks-Stephens https://www.linkedin.com/in/jasmine-wicks-stephens-b912641b/

'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9

You, Me & CPG by Haines McGregor

01/24/24 • 43 min

The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas...

Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many.

Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to.

This episode covers

Great examples of inclusive design on the web and beyond
How to catch your subconscious biases
Creating an environment for diverse thought to thrive
The three words that form a central tenet to Diageo’s design
How semiotics revolutionised Tesco’s design process
The continuous premiumisation of the CPG industry

‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

You, Me & CPG by Haines McGregor

06/26/24 • 52 min

The more that creativity makes people feel, the more that they’ll buy, give, vote and do.
That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.
He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.
This episode covers

Why election results are so predictable before campaigns even start
The genius step that got Dove’s ‘Real Beauty’ campaign off the ground
System 1 vs System 2 thinking
What makes 80% familiarity and 20% novelty the perfect mix
How emotions drive decision-making

John Kearon: https://www.linkedin.com/in/john-kearon-system1/
System1: https://system1group.com/
https://www.linkedin.com/company/system1group/

Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10

You, Me & CPG by Haines McGregor

02/07/24 • 44 min

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.

At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.

Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.

This episode covers

The chaotic background to M&C’s foundation
Differences in the ad world between the 70s-90s and today
The increased challenge of building creative trust
M&C’s iconic brutal simplicity of thought
The need for creatives to be unreasonable

'I JUST WON’T LET THEM WIN’ RACHEL ROBERTS on Shattering Ceilings And Pioneering Change Within The Spirits Industry For Some Of The Coolest Brands In The World #5

You, Me & CPG by Haines McGregor

11/15/23 • 55 min

Rachel Roberts has never shied away from bucking trends and swimming against the tides, and her stellar journey so far is evidence enough of her excellence.

Now a global leader in premium spirits powerhouse Beam Suntory, she’s charged through a male-dominated industry, unyielding in her desire to create unique experiences.

Rachel joins us on You, Me & CPG to share the industry’s progress in equality (and where it’s yet to improve), the essential need for CPG brands to consider sustainability, the nuanced future of non-alc drinks, and so much more.

This episode covers

Consumers’ consideration for sustainability in high-end spirits
Creating bespoke non-alcoholic experiences that excel beyond the norm
Rachel’s experience resisting those who dismiss female leaders’ strengths, valuing power over parity
How she single handedly fought against a woeful UK maternity policy
The staggering pivot that Rachel and her team made when Covid interrupted a brand new business strategy

'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21

You, Me & CPG by Haines McGregor

05/14/25 • 48 min

The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable.

As Carlsberg’s CMO, Yves Briantais intends to write the culture, not follow it. The aim is to elevate the brand to icon status, and it couldn’t be in better hands...

Yves draws on his extensive experience as he shares how to find the line between bold and reckless marketing, treating marketing like politics, and why imagining Carlsberg as a ‘health company’ might ensure its long-term survival.

This episode covers

The importance of creative bravery, pushing marketing to be exceptional
Brand reinvention in the modern market
Holistic marketing; understanding the ‘why’ behind the ‘what’
How to write the culture without being on the wrong side of it

Yves Briantais

https://www.linkedin.com/in/yves-briantais-4889502/

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FAQ

How many episodes does You, Me & CPG by Haines McGregor have?

You, Me & CPG by Haines McGregor currently has 22 episodes available.

What topics does You, Me & CPG by Haines McGregor cover?

The podcast is about Branding, Marketing, Lifestyle, Design, Podcasts, Business, Cpg, Careers and Food.

What is the most popular episode on You, Me & CPG by Haines McGregor?

The episode title '‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15' is the most popular.

What is the average episode length on You, Me & CPG by Haines McGregor?

The average episode length on You, Me & CPG by Haines McGregor is 46 minutes.

How often are episodes of You, Me & CPG by Haines McGregor released?

Episodes of You, Me & CPG by Haines McGregor are typically released every 14 days, 1 hour.

When was the first episode of You, Me & CPG by Haines McGregor?

The first episode of You, Me & CPG by Haines McGregor was released on Sep 12, 2023.

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You, Me & CPG by Haines McGregor

Haines McGregor

Top 10 You, Me & CPG by Haines McGregor Episodes

FAQ

How many episodes does You, Me & CPG by Haines McGregor have?

What topics does You, Me & CPG by Haines McGregor cover?

What is the most popular episode on You, Me & CPG by Haines McGregor?

What is the average episode length on You, Me & CPG by Haines McGregor?

How often are episodes of You, Me & CPG by Haines McGregor released?

When was the first episode of You, Me & CPG by Haines McGregor?

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