Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10

02/07/24 • 44 min

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.

At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.

Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.

This episode covers

The chaotic background to M&C’s foundation
Differences in the ad world between the 70s-90s and today
The increased challenge of building creative trust
M&C’s iconic brutal simplicity of thought
The need for creatives to be unreasonable

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.

At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.

This episode covers

The chaotic background to M&C’s foundation
Differences in the ad world between the 70s-90s and today
The increased challenge of building creative trust
M&C’s iconic brutal simplicity of thought
The need for creatives to be unreasonable

Previous Episode

undefined - 'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9

'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9

The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas...

Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many.

Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to.

This episode covers

Great examples of inclusive design on the web and beyond
How to catch your subconscious biases
Creating an environment for diverse thought to thrive
The three words that form a central tenet to Diageo’s design
How semiotics revolutionised Tesco’s design process
The continuous premiumisation of the CPG industry

Next Episode

The Most Valuable Podcast Episode – The Top 10 Most Listened To Pieces of Advice #11

Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to collate the very best than in one very special episode...

Episode 11 looks back on the masterful approaches to branding, leadership and career progression coming from the sector’s most prolific figures, from Diageo titans to M&C Saatchi Founding Directors.

This episode covers

Jonathan Stordy’s ‘elephants and mice’ method for productivity
Ollie Palmer’s approach to breaking huge tasks into building blocks
David Kershaw’s experience with ‘brutal simplicity of thought’
Stephen Robertson’s remarkable answer to our regular section, ‘That’ll Never Work’
Sian Davies’ ownership of her decisions, choosing the right voices to heed