You, Me & CPG by Haines McGregor - ‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15

‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15

05/15/24 • 54 min

No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.

Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon.

Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them...

This episode covers

Why, and how, the beauty and health categories are blending
Generational shifts in demands from FMCG products
Increasing awareness for the gut health movement
Quick fixes vs long term solutions
Why you should sell your story to a toddler
Her optimistic perspective on the future of the CPG industry

Jess Glover: https://www.linkedin.com/in/jessicaeglover/

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.

Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon.

Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them...

This episode covers

Why, and how, the beauty and health categories are blending
Generational shifts in demands from FMCG products
Increasing awareness for the gut health movement
Quick fixes vs long term solutions
Why you should sell your story to a toddler
Her optimistic perspective on the future of the CPG industry

Jess Glover: https://www.linkedin.com/in/jessicaeglover/

Previous Episode

undefined - ‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14

‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14

There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.
James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co.
Joining Jamie Holtum this week on You, Me & CPG, James explains what drove their family farm’s successful diversification, how they built a brand that caught Diageo’s eye, and how to capitalise on a market that’s never been more perfect for men’s wellness.
This episode covers

James’ family farm and their relentless desire for the best
The unique dynamic of working with family
Chase Distillery’s rise, and subsequent Diageo takeover
Being in business for a good time, not a long time
Sustainability’s value at the heart of brands

James Dashwood Chase: https://www.linkedin.com/in/jchasedistill/
Baz & Co.: https://bazandcoskincare.com/
https://www.linkedin.com/company/baz-co/

Next Episode

undefined - ‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

The more that creativity makes people feel, the more that they’ll buy, give, vote and do.
That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.
He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.
This episode covers