You, Me & CPG by Haines McGregor - 'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9

'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9

01/24/24 • 43 min

The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas...

Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many.

Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to.

This episode covers

Great examples of inclusive design on the web and beyond
How to catch your subconscious biases
Creating an environment for diverse thought to thrive
The three words that form a central tenet to Diageo’s design
How semiotics revolutionised Tesco’s design process
The continuous premiumisation of the CPG industry

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas...

Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to.

This episode covers

Great examples of inclusive design on the web and beyond
How to catch your subconscious biases
Creating an environment for diverse thought to thrive
The three words that form a central tenet to Diageo’s design
How semiotics revolutionised Tesco’s design process
The continuous premiumisation of the CPG industry

Previous Episode

undefined - ‘Don’t Just Be Curious, Act On It’ STEPHEN ROBERTSON On The Curiosity Habit That Has Led To His Success, Demanding More Consumers In The Boardroom And Predictions For 2024 #8

‘Don’t Just Be Curious, Act On It’ STEPHEN ROBERTSON On The Curiosity Habit That Has Led To His Success, Demanding More Consumers In The Boardroom And Predictions For 2024 #8

From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry.

Now a Non-Executive Director at Timpson, Stephen’s career is brimming with accolades, and in a nation of shopkeepers, it’s the fascinating retail marketing world from which he has some of the most invaluable lessons

Stephen joins us on You, Me & CPG to detail the stories that made him entirely reframe his profession, demonstrate the new definition of brand loyalty, and reveals the only truly reliable form of market research...

This episode covers

Whether brand loyalty is dead, or has simply evolved
Collaboration vs tribalism
Key differences between the approaches of product-led vs retail marketeers
Timpson’s remarkable presence despite ‘not believing in marketing’
The one and only type of market research that’s completely correct
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Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.

At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.

Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.

This episode covers