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Xue Mei Rhodin Podcast - #10 PR Strategy to get your startup SEEN

#10 PR Strategy to get your startup SEEN

01/27/15 • 33 min

Xue Mei Rhodin Podcast
In this podcast we hear:
  • About the unique opportunties European startups have through government support.
  • How Tame has partnered with Twitter to innovate on their product.
  • How to approach journalists.
  • How to find relevant conversations to join, and get into the media.
  • What European startups need to be aware of when entering the US market.

See more at www.startupcabin.com/tame

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In this podcast we hear:
  • About the unique opportunties European startups have through government support.
  • How Tame has partnered with Twitter to innovate on their product.
  • How to approach journalists.
  • How to find relevant conversations to join, and get into the media.
  • What European startups need to be aware of when entering the US market.

See more at www.startupcabin.com/tame

Previous Episode

undefined - # 9 The Entrepreneurs guide to planning holidays and goals

# 9 The Entrepreneurs guide to planning holidays and goals

Xue Mei Rhodin give you some advice on having a real holiday as an entrepreneur, and effective goal setting strategy for you and your company.

Here's what she says:

You don’t have to be available 24/7

That breeds a reactive lifestyle that will wear on your mind and productivity. You need to give your self breaks so that you can reflect and get back into your work later with greater clarity and perspective.

You need your holiday.

3 boundaries.

1. Set a holiday deadline, When it starts and ends. (tell everyone) add into emails - your availability.

2. Go through emails and schedule them to go out later so people get them when the holidays are over and they can confirm appointments for soon after you return to work. Have people resond before a certain date so you can have your schedule confirmed in advanced.

3. Use rescue time. It measures what you do on your computer. You decide what is work, and what is distracting, Facbook, Instagram. You can limit your work. You decide how many hours of productivity is enough. Great for when you need to step away for a time.

Set simple, focused goals

1.Keep it to 3 goals. You should know it by heart. Too many and they don’t stick.

2. Plan in quarters. Goals have 3 month deadline. Easier to stay on top the goal and meet it. 12 months is too long.

3. Notes you, for a team, or a company need to be visible everyday, not hidden away in Evernote or your planner.

Next Episode

undefined - 11-Tink: Making Finance Beautiful

11-Tink: Making Finance Beautiful

In this episode Xue Mei will talk with The founders of Tink, a popular personal finance app in Sweden. Tink has made financial data attractive and easy to understand. They are growing fast and now the banks who were reluctant to collaborate with them, are now knocking on their door wanting to help make Tink even better.

We’re going to hear about:

  • building a team
  • The PR channel that gave them 10,000 sign ups
  • Their thoughts behind the design of their app
  • and How the bank industry is changing

Visit Startup Cabin

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