Xue Mei Rhodin Podcast

Startup Cabin loves games, and this one is very cool. We talk with Christopher Kingdon about Adventure Box and everything surrounding this innovative game. His team has decades of experience, and there are some valuable points to be learned for anyone in the gaming/app market.

Yael Givon. Founder, CEO

Yael co-founded Steveie with her husband Gil Ramon. They met at an internet camp for founders and entrepreneurs. They both have backgrounds in creative fields. Yeal has a background in fine art and Gil is screen writer and programmer.

Stevie was created when they saw the potential to find great TV that was hiding in their social media feeds. During Arab Spring, they were watching Youtube, tracking Twitter and Facebook to get a complete picture of what was happening.

Stevie makes it possible for anyone to have a personal channel with friend's feeds or for their own brand without any extra work. It also provides more opportunities for publishers to ad more to the video they are already releasing. Some examples could be bloopers, behind the scenes interviews and insights from the latest episode of a show.

Yael defines what “smart money” is. Taking money from people who are in your industry with experience who can offer advice, more connections and a bigger network. Not all money is equal.

Xue Mei and Yael discuss what advisors should be given stake in your company. It should be people who can offer real advice.

They talk about the reality of the close relationship you will have with your investors. Yael talks about how as entrepreneurs, our comfort zone in the product. The business end of things is less fun, but it is an area everyone has to grow into. The challenge is to grow your business mind while not sacrificing your creative energy.

Yael advises startups to be careful about spending money for special advisors, like marketing advisors, because some stuff you should learn on your own. Many startups who succeeded, didn’t have tons of marketing knowledge, but they found a gap in the market to fill.

Yeal and Xue Mei talk about confronting the startup life bubble and finding the balance between making cool stuff for hipsters and being relevant to the world. Meaningful solutions in industries like health and sustainability take much longer to see a return than an entertaining app. There’s often less hype to lure investors, but good investors understand they need to diversify risks and not only invest in new stuff from the cool kids.

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In this episode Xue Mei will talk with The founders of Tink, a popular personal finance app in Sweden. Tink has made financial data attractive and easy to understand. They are growing fast and now the banks who were reluctant to collaborate with them, are now knocking on their door wanting to help make Tink even better.

We’re going to hear about:

• building a team
• The PR channel that gave them 10,000 sign ups
• Their thoughts behind the design of their app
• and How the bank industry is changing

Visit Startup Cabin

• About the unique opportunties European startups have through government support.
• How Tame has partnered with Twitter to innovate on their product.
• How to approach journalists.
• How to find relevant conversations to join, and get into the media.
• What European startups need to be aware of when entering the US market.

See more at www.startupcabin.com/tame

In this episode you will hear Nevyn Bengtsson, lead ios developer at Lookback. Lookback lets developers record and review the screen, gestures, face and sound of their app testers

You will hear about:

• How their product is making UX research and bug reporting easier than ever for app develpers.
• The tools Lookback uses to manage their global team
• And more!

There's much more over at http://startupcabin.com