Women of Power Episode 9: From Stage Curtains to Center Stage With Nia Al-Kilany

03/14/25 • 38 min

Nia Al-Kilany is Foster Consulting’s very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency’s trajectory and progression in the strategy and consulting space.

We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in!

Here’s a Glimpse of What You’ll Learn

0:00 Preview - Nia’s Life Prior to Foster

1:21 Introduction

4:23 The Foster culture

12:07 Nia’s Life Prior to Foster

16:51 What Inspired Nia to Pivot

18:40 Nia’s Trajectory Upward

22:20 The Perfect Practice System

29:41 Going Through a Rebrand

33:12 When Nia is Out of Office

36:39 Wrap Up

Foster Web Marketing is rebranding to Foster Consulting to illustrate our agency’s fit within the wider spectrum of business operations for our clients. This shift is happening under the guidance and control of Nia Al-Kilany. She has played an instrumental role in developing the rebranding strategy we’re currently undertaking. Nia’s journey is far from over here. Learn more about her vision for Foster by visiting our site today.

Speakers Featured in This Episode

Tom Foster of Foster Web Marketing- Nia Al-Kilany of Foster Web Marketing

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in!

Here’s a Glimpse of What You’ll Learn

0:00 Preview - Nia’s Life Prior to Foster

1:21 Introduction

4:23 The Foster culture

12:07 Nia’s Life Prior to Foster

16:51 What Inspired Nia to Pivot

18:40 Nia’s Trajectory Upward

22:20 The Perfect Practice System

29:41 Going Through a Rebrand

33:12 When Nia is Out of Office

36:39 Wrap Up

Speakers Featured in This Episode

Tom Foster of Foster Web Marketing- Nia Al-Kilany of Foster Web Marketing

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Previous Episode

Episode 261: Unlocking the Direct Pay Solution to Insurance With Dr. Joel Foster

Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally!

Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his marketing, website, and SEO. Let’s dive in!

Here’s a Glimpse of What You’ll Learn

0:00 Preview - Get Well, Not Bogged Down

1:23 Introduction

2:51 Joel’s Origin Story

3:43 The Insurance Problem

8:22 The Direct Care Solution

12:28 How We Were Conditioned

13:36 A Real World Example

16:10 Educating the People

18:54 The Value of Marketing

23:17 Get Well, Not Bogged Down

25:34 Social Proof Changes Minds

27:48 Starting Direct Care is Hard

30:34 People Like Direct Care

33:23 Work With Those Who Get It

43:00 Wrap Up

Dr. Foster has developed a practice that puts patient care at the forefront of its operations. From custom orthotics to foot surgery, you get the medical treatment that is right for you, not your insurance. He’s able to provide this level of quality care through a direct pay structure instead of working with insurance companies. Long-term, this saves you money and allows for a more prosperous medical industry designed around the people and not the corporations.

Speakers Featured in This Episode

Tom Foster of Foster Web Marketing- Dr. Joel Foster of Joel D Foster DPM PC

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Next Episode

Women of Power Episode 10: Tenacious Empathy in Your Work With Samantha Sbrocchi

Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community.

After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication to clients, exceptional work ethic, and impressive track record of results.

Here’s a Glimpse of What You’ll Learn

0:00 Preview - Compassion in Estate Law

1:29 Introduction

3:20 Samantha’s Keys to Success

5:21 How Samantha Got into Law

8:15 Be Tenacious

9:58 The Value of Self-Care

12:30 A Step-By-Step Approach

15:03 Compassion in Estate Law

19:09 A Court Appointed Empath

21:52 Changes in Estate Law

24:20 Samantha’s Outlook

26:28 Wrap Up

Antonelli & Antonelli is a family-owned law firm specializing in probate and estate litigation services. The firm prioritizes building strong client relationships while helping with estate planning, tax issues, and probate navigation. They deliberately maintain a limited caseload to provide personalized attention and quality legal representation to each client. Their probate services focus on managing decedents' estates to transfer assets to beneficiaries, while their estate litigation expertise covers contested wills, accountings, wrongful death proceedings, kinship matters, and fiduciary issues. Recognizing that these legal matters can be stressful and complicated, their attorneys work to eliminate anxiety while addressing all concerns. They serve clients throughout New York City and northern New Jersey, offering free consultations for those needing assistance with probate or estate litigation.

Speakers Featured in This Episode

Tom Foster of Foster Web Marketing - Samantha Sbrocchi of Antonelli & Antonelli

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.