World of Marketing - The Best Ways to Measure Your Marketing ROI

The Best Ways to Measure Your Marketing ROI

10/18/16 • 34 min

You’re investing in marketing, but what are you getting out of it? We see it a lot—doctors and lawyers who keep spending marketing dollars, and don’t know if they’re truly benefiting from it, or flushing their money down the drain.

Mischelle Davis, marketing guru at Davis Law Group, joined us for the October 2016 Webinar to talk with us about her excellent methods for tracking the success of marketing efforts. Mischelle is aces when it comes to this stuff, and her insight is invaluable! Check out the recording and follow along with the slides to learn:

How to get started,
When to measure,
What to measure,
And how to account for multiple influencers.

Whether you are an attorney, doctor, or business owner you need to measure the effectiveness of your marketing (and be sure you’re doing it the right way!).

How to get started,
When to measure,
What to measure,
And how to account for multiple influencers.

Whether you are an attorney, doctor, or business owner you need to measure the effectiveness of your marketing (and be sure you’re doing it the right way!).

Previous Episode

Webinar: How to Build Effective Marketing Funnels

Ben Glass joined our webinar to share insights on some of the major themes we will be discussing at the Great Legal Marketing Summit, and to teach us how to build effective marketing funnels. Check out the recording and follow along with the slides to learn:

Why marketing funnels are absolutely essential,
How they work to draw in users and guide them towards a buying decision,
How to create marketing funnels that will get clients to commit before they walk into the office,
And which marketing tools other attorneys are using to get the biggest and best cases!

Whether you are an attorney, doctor, or business owner you need to have excellent marketing funnels in order to guide users to action. If you want to listen to the podcast, you can download it directly from iTunes or use the audio player below.

You can still register for the 2016 GLM Summit, but do it quickly—seats are filling up!

Next Episode

How to Convert More Calls into Clients

You have an excellent and effective marketing campaign in place and you’re getting tons of phone calls, but no new business. What gives?! Intake is the first real impression of what it’s like to work with your practice. Are you sending the right message? Even if you have a fabulous marketing campaign, a wonderful staff, and a great relationship with all of your patients or clients, a poor intake process can leave prospects feeling underwhelmed or neglected.

Bill Egan and Tod Novak, Intake Experts at Alert Communications joined our webinar to show you how each relationship starts with intake, and what you can do to ensure your marketing efforts are not going to waste! Check out the recording to learn: