World of Marketing - How To Create a Review Strategy

How To Create a Review Strategy

07/19/16 • 32 min

World of Marketing

Previous Episode

How to Actually Use Google Analytics

Google Analytics contains tons of information about your users—information you need to generate more website visitors, higher conversion rates, and better leads! It’s not enough to just see what’s happening on your website—the data in Google Analytics will tell you how to make better business decisions, and we can show you what to do with it. Watch to video and follow along with the slides to learn:

How to set up a custom dashboard
How to measure and track your goals and events
Which campaigns bring the most traffic and conversions
How to compare historical traffic trends
How to determine where your visitors are located
How to uncover your best and worst content
How to discover site errors

And what you should do with all of this information!

Your website is the hub and funnel of all your marketing efforts. If you don’t use the data to improve your marketing strategy, you will lose leads to the competition.

You can also download the podcast or listen to the audio recording here:

Next Episode

How to Create Social Content

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted this webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn:

The difference between “social content” and “SEO content,”
Why social content matters,
How to create social content,
And tips and tricks for generating social engagement.

You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here.

As promised, here are the links to the infographic maker, Piktochart, and an article on how to record high quality video with an iPhone.