Building Relationships That Last

04/02/18 • 29 min

World of Marketing

Previous Episode

Tom Talks with Dr. Brandt Gibson: The Importance of Balancing Your Practice With Your Life

Many business owners struggle to achieve the perfect balance between faith, family, work, and community; at times, this balance may seem unattainable. But believe it or not, you can run a very successful business and still have time to enjoy family and do the things you love.

Dr. Brandt Gibson of Mountain West Foot & Ankle Institute has found the way—or at least gotten very close. Recently, he sat down with Tom and discussed his approach to work-life balance.

Tune into our newest Tom Talks episode to hear Brandt’s philosophy on achieving balance and equilibrium and to get actionable ideas for pursuing it in your own life.

Next Episode

SEO For Super Excellent Organizers

In this webinar, Zach Stone talks about some more advanced SEO tactics to help you stand out from your competition.

Get the slides to follow along.

SEO has many levels, but at its core, it’s all about organization.

The images above show a messy, chaotic closet that is transformed into a much more organized closet—although there is still room for improvement. These closet images are a metaphor for SEO, which can help you to organize your website so users and search engines can easily find what they are looking for.

As soon as you think you’ve “mastered” SEO, you’ll find another level that you weren’t aware of or Google will flip the script on you.

In our last webinar survey, we received feedback that some of you are looking for more advanced tactics, so that’s exactly what I did in this month’s webinar.

In this more advanced SEO webinar, I touch on a few things that we typically only work with services clients on including:

Review Schema. What is it? How does it help? I’ll explain how to use it the RIGHT way so you don’t end up hurting your website instead of helping it.
Google My Business. How you can stand out/rank beyond having your NAP (name, address, and phone number) consistent. I will discuss several new Google My Business features and how you can leverage them to stand out from your competition.
Featured Snippets. What are they and how can you get them? Are featured snippets actually something you want, or is it a way for Google to lower your website’s engagement and traffic?
Something New. Google confirmed a core Algorithm update that was released on April 16th. Learn more about this change by watching the webinar recording!