#2: Ex-Twitter Recruiters share how to get 60% more applicants - with Jon Gulick & Lauren Zabel

04/25/24 • 29 min

Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast.

In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCharacters came to be, the strategies they used to promote it and measure its impact, and their tips for other TA teams looking to start their own podcast

Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside

📬 Newsletter: https://link.rhonapierce.com/YZEviw

TIMESTAMPS:

00:00 Introduction

(00:01:36) - John and Lauren's Journeys to TA

(00:03:18) - The Origins of #BuildingCharacters

(00:06:28) - Getting Buy-In and Support from Leadership

(00:08:45) - Setting Goals and Measuring Success

(00:11:03) - Planning Seasons and Episodes

(00:13:22) - Promotion and Audience Engagement

(00:18:06) - Surprising Benefits and Challenges

(00:24:55) - Advice for TA Teams Considering Podcasts

(00:27:15) - Would They Do It Again?

****
🌟 CONNECT WITH JON & LAUREN
💼 Jon’s LinkedIn: https://www.linkedin.com/in/jongulick/
💼 Lauren’s LinkedIn: https://www.linkedin.com/in/lauren-zabel-62399210/
🎙️ #BuildingCharacters Podcast: https://open.spotify.com/show/0I8CB2o58M8IY1RTR40lRX

🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast.

Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside

📬 Newsletter: https://link.rhonapierce.com/YZEviw

TIMESTAMPS:

00:00 Introduction

(00:01:36) - John and Lauren's Journeys to TA

(00:03:18) - The Origins of #BuildingCharacters

(00:06:28) - Getting Buy-In and Support from Leadership

(00:08:45) - Setting Goals and Measuring Success

(00:11:03) - Planning Seasons and Episodes

(00:13:22) - Promotion and Audience Engagement

(00:18:06) - Surprising Benefits and Challenges

(00:24:55) - Advice for TA Teams Considering Podcasts

(00:27:15) - Would They Do It Again?

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

Previous Episode

#1: Leveraging Podcasts to Attract and Retain Talent - with Tannum Sullivan

Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposing podcast content for other channels. Tannum also highlights the challenges and surprising benefits of using podcasting as a recruitment tool and offers advice for companies looking to leverage podcasting for talent attraction.

Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside

📬 Newsletter: https://link.rhonapierce.com/YZEviw

TIMESTAMPS:
00:00 Introduction
02:27 Tannum's Journey into Employer Branding
04:50 Inspiration for Starting the Podcast
07:12 Goals for the Podcast
09:35 Identifying Employee Stories to Showcase
12:01 Impact of Employee Stories on TA Efforts and Engagement
14:28 Repurposing Podcast Content for Other Channels
16:53 Most Successful Channels and Formats
19:12 Challenges of Podcasting as a Recruitment Tool
21:36 Surprising Benefits and Outcomes
24:01 Advice for Companies Looking to Leverage Podcasting
28:40 Tools and Resources for Starting a Podcast

****
🌟 CONNECT WITH TANNUM
💼 LinkedIn: https://www.linkedin.com/in/tannum-sullivan/
🎙️ Podcast: https://open.spotify.com/show/6HPojUUSmFoj6rrZna4roK
🌐 Website: https://www.golden-careers.com/

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

Next Episode

#3: The Recruiter's Playbook for Hiring Manager Partnerships with Amy Miller

In this episode, Amy Miller, a senior recruiter at Amazon with over 25 years of experience in tech recruiting, shares her insights on building strong partnerships between recruiters and hiring managers. Discover the secrets to effective collaboration, alignment, and success in the hiring process.

📬 Newsletter: https://link.rhonapierce.com/YZEviw

//TIMESTAMPS:
[00:03:27] Building Trust and Rapport with Hiring Managers
[00:07:04] Good Consulting vs. Bad Customer Service
[00:13:54] The Ideal Intake Call Structure
[00:18:06] Dealing with Unrealistic Candidate Profiles
[00:22:19] Maintaining Clear Communication Throughout the Search
[00:25:29] Navigating Challenges and Staying Aligned
[00:30:04] The Impact of Strong Partnerships on Recruiting Metrics
[00:33:56] Advice for Recruiters Struggling to Build Strong Partnerships
[00:36:45] What Hiring Managers Can Do to Foster Strong Partnerships
[00:38:58] Amy's Advice to Her Younger Recruiter Self

****
🌟 CONNECT WITH AMY
💼 LinkedIn: https://www.linkedin.com/in/amymil/
📹 YouTube: http://www.youtube.com/c/amymiller
🐦 Twitter: https://twitter.com/YogaPantsRec
🎵 TikTok: https://www.tiktok.com/@recruitinginyogapants
🌐 Website: http://www.recruitinginyogapants.com/

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

Workfluencer - #2: Ex-Twitter Recruiters share how to get 60% more applicants - with Jon Gulick & Lauren Zabel

Transcript

Jon Gulick00:00:00.080

Thing we found is the weeks we launched podcasts, relaunched episodes of our podcasts. Our applications, that week would go up out by about 60%. We looked at applications over time. We saw all these spikes for every week that we launched our podcast. That's because we launched a podcast. We've sent out an email newsletter talking about the podcast, and you tweet a lot that we talked about this whatever topic was in the podcast.

Lauren