Workfluencer

Rhona Pierce: Talent Attraction & Content Strategist

1 Creator

Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.

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Top 10 Workfluencer Episodes

Goodpods has curated a list of the 10 best Workfluencer episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Workfluencer for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Workfluencer episode by adding your comments to the episode page.

#1: Leveraging Podcasts to Attract and Retain Talent - with Tannum Sullivan

Workfluencer

04/17/24 • 32 min

Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposing podcast content for other channels. Tannum also highlights the challenges and surprising benefits of using podcasting as a recruitment tool and offers advice for companies looking to leverage podcasting for talent attraction.

Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside

📬 Newsletter: https://link.rhonapierce.com/YZEviw

TIMESTAMPS:
00:00 Introduction
02:27 Tannum's Journey into Employer Branding
04:50 Inspiration for Starting the Podcast
07:12 Goals for the Podcast
09:35 Identifying Employee Stories to Showcase
12:01 Impact of Employee Stories on TA Efforts and Engagement
14:28 Repurposing Podcast Content for Other Channels
16:53 Most Successful Channels and Formats
19:12 Challenges of Podcasting as a Recruitment Tool
21:36 Surprising Benefits and Outcomes
24:01 Advice for Companies Looking to Leverage Podcasting
28:40 Tools and Resources for Starting a Podcast

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🌟 CONNECT WITH TANNUM
💼 LinkedIn: https://www.linkedin.com/in/tannum-sullivan/
🎙️ Podcast: https://open.spotify.com/show/6HPojUUSmFoj6rrZna4roK
🌐 Website: https://www.golden-careers.com/

🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

#20: Why Recruiters Struggle with their own Resumes—and How to Fix It with Kamara Toffolo

Workfluencer

09/30/24 • 30 min

In this episode, Rhona Pierce and Kamara Toffolo discuss the intricacies of resume writing for talent acquisition professionals. They explore the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities. The conversation also delves into tailoring resumes for specific roles, leveraging employer branding experience, and navigating career changes. Additionally, they touch on the significance of staying competitive in a crowded job market and the responsible use of AI tools in the resume writing process. Kamara shares actionable takeaways for TA professionals to enhance their resumes and and stand out in the job market.

🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video

//TIMESTAMPS:

00:00 INTRODUCTION

02:53 Quantifying Accomplishments in Talent Acquisition

06:07 Showcasing Soft Skills and Leadership

08:57 Tailoring Resumes for Specific Roles

12:13 Leveraging Employer Branding Experience

15:04 Navigating Career Changes in TA

17:53 Staying Competitive in a Crowded Market

21:12 Utilizing AI Tools Responsibly

24:05 Key Takeaways for TA Professionals

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🌟 CONNECT WITH KAMARA
💼 LinkedIn: https://www.linkedin.com/in/kamarat/

🌐 Website: https://kamaratoffolo.com/

📹 YouTube: https://www.youtube.com/kamaratoffolocareers

🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

Why HR Leaders Need to Create Content - with John Baldino

Workfluencer

05/13/25 • 26 min

If HR wants to shape the future of work, it has to be part of the conversation.

At Transform 2025, I sat down with John Baldino—HR exec, speaker, and co-host of But First, Coffee—to talk about why content isn’t just for marketers anymore. We got into what it really means to stay visible without being performative, and how creating content can help HR leaders build trust, attract talent, and show up as more than a job title.

Whether you’re already posting or still thinking about it, this one’s full of honest perspective and practical advice.

What we talk about:

Why consistency builds trust
What “being real” looks like in content
How leadership starts with showing up for your own voice

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🌟 CONNECT WITH JOHN
💼 LinkedIn: https://www.linkedin.com/in/johnbaldinohr/

🌐 Website: https://humareso.com/

📹 YouTube: https://www.youtube.com/@humareso

🎙️ Podcast: https://www.youtube.com/@humareso/streams

🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/

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🎬 Workfluencer is produced by: Perceptible Studios
Learn how we can help you create content to attract clients, candidates, and opportunities at www.perceptiblestudios.com

#5: Effective Hiring Manager Partnerships in Global TA with Mary Kay Baldino

Workfluencer

05/16/24 • 37 min

Mary Kay Baldino, Head of Talent Acquisition at a global company with over 10,000 employees, discusses the importance of balancing confidence and humility as a TA leader. She emphasizes the need for expertise, data, and evidence to back up your recommendations. Mary Kay also highlights the significance of creating a culture of vulnerability and learning, navigating cultural differences in a global organization, and maintaining a human-centric approach to recruiting. She shares personal stories and examples to illustrate her points.

📬 Newsletter: https://link.rhonapierce.com/YZEviw

//TIMESTAMPS:
00:00:00 - Introduction
00:02:20 - Mary Kay's Journey into Talent Acquisition
00:04:47 - Shifts in Approach as a TA Leader
00:07:02 - Advice for New TA Leaders
00:09:19 - Learning from Early Mistakes
00:11:43 - Courageously Confronting Bias
00:14:10 - Creating a Culture of Vulnerability
00:16:31 - Navigating Cultural Differences in Global TA
00:23:40 - Equipping Teams for Cultural Awareness
00:28:32 - Aligning Strategies with Local Nuances
00:33:09 - Balancing Standards and Flexibility

****
🌟 CONNECT WITH MARY KAY
💼 LinkedIn: https://www.linkedin.com/in/marykaybaldino/
🌐 Website: https://www.r1rcm.com/careers/

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

#23: Creating Recruiting Content at Conferences & Events with Mike Peditto

Workfluencer

10/22/24 • 34 min

Are you planning on creating content at the next conference you attend? There's more to conference content than just posting selfies. Mike Peditto shares his real experience creating content at RecFest USA and the practical lessons learned along the way.

You'll learn:

How to plan your content strategy before the event
Essential equipment for quality content creation
Balancing being present vs. capturing content
Tips for getting quality audio at busy events
Best practices for editing and reviewing event footage
Understanding and creating for your target audience

RESOURCES MENTIONED IN THIS EPISODE:

🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook

🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video

//TIMESTAMPS:

00:00 INTRODUCTION

02:52 Lessons from RecFest: Content Creation Challenges

06:14 Planning and Equipment for Event Content

09:03 Balancing Presence and Content Creation

11:48 Engaging with Interviewees at Events

15:08 Editing and Reviewing Content

17:59 Target Audience and Content Strategy

24:12 Reflections and Future Plans

****
🌟 CONNECT WITH MIKE
💼 LinkedIn: https://www.linkedin.com/in/mpeditto/

🎵 TikTok: https://www.tiktok.com/@realisticrecruiting

📸 Instagram: https://www.instagram.com/realisticrecruiting

🎙️ Podcast: https://www.corporatepizzaparty.com/

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

#2: Ex-Twitter Recruiters share how to get 60% more applicants - with Jon Gulick & Lauren Zabel

Workfluencer

04/25/24 • 29 min

Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast.

In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCharacters came to be, the strategies they used to promote it and measure its impact, and their tips for other TA teams looking to start their own podcast

Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside

📬 Newsletter: https://link.rhonapierce.com/YZEviw

TIMESTAMPS:

00:00 Introduction

(00:01:36) - John and Lauren's Journeys to TA

(00:03:18) - The Origins of #BuildingCharacters

(00:06:28) - Getting Buy-In and Support from Leadership

(00:08:45) - Setting Goals and Measuring Success

(00:11:03) - Planning Seasons and Episodes

(00:13:22) - Promotion and Audience Engagement

(00:18:06) - Surprising Benefits and Challenges

(00:24:55) - Advice for TA Teams Considering Podcasts

(00:27:15) - Would They Do It Again?

****
🌟 CONNECT WITH JON & LAUREN
💼 Jon’s LinkedIn: https://www.linkedin.com/in/jongulick/
💼 Lauren’s LinkedIn: https://www.linkedin.com/in/lauren-zabel-62399210/
🎙️ #BuildingCharacters Podcast: https://open.spotify.com/show/0I8CB2o58M8IY1RTR40lRX

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

#11: You Belong in TA: Unexpected Journeys to Talent Acquisition with Rhona Pierce

Workfluencer

07/11/24 • 18 min

In this bonus episode, Rhona Pierce explores the unconventional journeys of successful recruiters and the power of storytelling in talent acquisition. The guests share their unique journeys and how they leveraged their personal brands to navigate unconventional career paths. Rhona emphasizes the importance of incorporating personal stories into recruiting strategies to build trust, credibility, and connections with candidates. And she shares tips on crafting and using personal stories in recruiting.

📬 Free Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC

//TIMESTAMPS:

00:00 Introduction

02:23 John Gulick: From Circus Acrobat to Tech Recruiter

04:20 Tara Turk-Haynes: Finding a Path through Representation

06:41 Sean Page: Leveraging Transferable Skills in Recruiting

09:39 Tannum Sullivan: Creating Opportunities in Employer Branding

12:05 James Ellis: Discovering Employer Branding through Diverse Experiences

15:11 The Power of Personal Stories in Recruiting

17:31 Conclusion and Next Steps

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

#15: Creating High-Impact Recruiting Content with Joel Lalgee

Workfluencer

08/05/24 • 59 min

Rhona is joined by, Joel Lalgee, a recruiter and content creator, with over 500k followers across social media platforms. Joel shares his insights on creating effective recruiting content. He emphasizes the importance of understanding your audience and what they care about. Joel also discusses the benefits of leveraging video content and shares his content creation process. Joel highlights the power of content in building trust with candidates and hiring managers.

🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC

//TIMESTAMPS:

00:00 INTRODUCTION

01:07 Joel’s Content Creation Journey

04:13 Repeating Key Messages

08:50 Leveraging Video Content

13:49 Authenticity and Relationship Building

17:58 Content Creation as a Long-Term Game

29:23 Finding Your Niche and Embracing Your Expertise in Recruiting Content

38:37 Balancing Content Creation and Recruiting Responsibilities

49:16 Building Trust with Candidates and Hiring Managers through Content

****
🌟 CONNECT WITH JOEL
💼 LinkedIn: https://www.linkedin.com/in/joellalgee/

🎵 TikTok: https://www.tiktok.com/@the_realest_recruiter

🌐 Website: https://www.therealestrecruiter.com

📸 Instagram: https://www.instagram.com/the_realestrecruiter/

📹 YouTube: https://www.youtube.com/@Therealestrecruiter/

🐦 Twitter: https://x.com/Humanheadhunter

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

#27: How to Write Recruiting Emails Candidates Want to Read

Workfluencer

12/16/24 • 51 min

Create Candidate Email Campaigns using Nurture by Teamtailor link.rhonapierce.com/teamtailor

Learn how to build engaged talent pipelines and drive better hiring outcomes using email nurture campaigns. In this episode, I’m joined by TA Leader Brandon Jeffs. We discuss actionable strategies for recruiters and talent acquisition professionals to personalize their approach, streamline outreach, and create authentic connections with candidates.

Email is more than just a communication tool—it’s a powerful way to nurture candidates at every stage of the hiring funnel. Learn how to map the candidate journey, craft emails that get replies, and optimize your process to achieve incredible results.

What You'll Learn in This Episode:

How to design email nurture campaigns that boost candidate engagement.
How to map the candidate journey and identify key touchpoints to nurture relationships.
Why candidate nurturing is more than a one-time activity—it’s a daily practice.
The role of authenticity in candidate engagement and how to make a lasting impression.

Brandon's Best Advice for Recruiters:

Write emails for an "audience of one" to create personalized, impactful outreach.
Leverage tools like email sequences and drip campaigns for targeted outreach.
Focus on high-quality candidates instead of quantity to optimize results.
Always add value—whether through advice, connections, or transparent communication.

*************
📧 Become a more strategic Recruiter: https://link.rhonapierce.com/YZEviw

//TIMESTAMPS:

00:00 INTRODUCTION

03:10 Candidate Nurturing: A Personal Approach

06:01 Strategic Time Management in Recruiting

08:45 Optimizing Candidate Engagement

12:10 Building Relationships in Recruiting

15:03 Leveraging Newsletters for Candidate Connection

17:53 Email Strategies for High Open Rates

30:55 Crafting Compelling Content for Candidates

33:44 Tech Stack for Effective Candidate Nurturing

39:50 The Future of Candidate Nurturing

46:20 Building Relationships: The Heart of Recruiting

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🌟 CONNECT WITH BRANDON
💼 LinkedIn: https://www.linkedin.com/in/brandohires/

🎙️ Podcast: https://open.spotify.com/show/0HS4AlUh90jnX5y7OijO0H

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

#29: The Future of Hiring: Why Tech Alone Isn’t the Answer

Workfluencer

04/15/25 • 20 min

Is your team ready for HR tech?

Recruitment technology has never evolved faster—but without a clear strategy, even the best tools can slow you down.

In this episode, I’m joined by Lisa Skinner, CHRO at Teamtailor, live from Transform 2025. We dig into one of the biggest blind spots in talent acquisition today: adopting HR tech without first asking the right questions.

From assessing team readiness to designing people-first systems, Lisa shares what it takes to make tech actually work—for your process, your candidates, and your hiring managers.

What You’ll Learn in This Episode:

• Why better tech won’t fix a broken process
• How to assess readiness across the employee lifecycle
• Common missteps companies make when implementing new tools
• What great hiring could look like 5 years from now
• How to keep candidate experience at the center of your tech strategy

Perfect for recruiters, HR leaders, and TA pros navigating the future of hiring—and looking to make smarter decisions that truly serve people, not just systems.

//TIMESTAMPS:

00:00 The Role of HR Tech in Simplifying Processes

02:58 The Evolution of Recruitment Technology

06:01 AI's Impact on Recruitment and Human Touch

08:57 Common Pitfalls in Adopting HR Tech

11:50 Future Trends in Hiring and Recruitment

14:59 Enhancing Candidate Experience and Inclusivity

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🌟 CONNECT WITH LISA
💼 LinkedIn: https://www.linkedin.com/in/lisa-skinner-k%C3%A4llstr%C3%B6m-3942b82/

🌐 Website: https://www.teamtailor.com/en-us/demo

📹 YouTube: https://www.youtube.com/@teamtailorsoftware

🎙️ Podcast: https://www.teamtailor.com/en/happy-recruiting-podcast/

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498