
Inhale Serving, Exhale Selling with Liz Wendling
Explicit content warning
02/15/24 • 37 min
Today Gina welcomes the one and only Liz Wendling to discuss the importance of both serving and selling in the sales process. They debunk the outdated mantra of "serve, don't sell" and emphasize the need for a balanced approach. Liz shares insights on how over-serving can actually hinder business growth and explains the importance of solving problems and making recommendations. They also touch on the pitfalls of generic sales tactics and the need for personalized, relevant messaging. Tune in to learn how to strike the right balance between serving and selling in your business.
Key Takeaways:
· Serving and selling should be thought of as an interconnected, inseparable pair, much like inhaling and exhaling, essential for sustaining business life.
· Overemphasis on serving, without the balance of selling, can create a detrimental energy that diminishes one's professional credibility and value.
· "Know, like and trust" is no longer sufficient on its own; today's sales strategies must also focus on relevance and the ability to solve customers' problems.
· Clear, transparent communication that outlines the intent to serve and potentially sell is key to establishing a trustworthy relationship with clients.
· Adapting one's sales approach to align with personal authenticity and customer needs is crucial for effective and enjoyable transactions.
Notable Quotes:
· "Serving and selling are interconnected aspects of the sales process. They go hand in hand, and doing one without the other is just wrong." - Liz Wendling
· "Selling today is not sleazy when you do it in a way that not only aligns with you but how it aligns with the way the world makes decisions today." - Liz Wendling
· "If you only serve and you don’t solve and you don’t help someone buy something from you, you’re the cause of the disruption." - Liz W Wendling
· "Know, like and trust gets you a ticket to the game, but it’s not enough anymore. You must be relevant." - Liz Wendling
· "Every single business stays in business because somebody is selling something and somebody is buying something." - Liz Wendling
Resources:
Find more about Liz Wendling at her website
Connect with Liz Wendling on LinkedIn
More about Gina
Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic
Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother
Today Gina welcomes the one and only Liz Wendling to discuss the importance of both serving and selling in the sales process. They debunk the outdated mantra of "serve, don't sell" and emphasize the need for a balanced approach. Liz shares insights on how over-serving can actually hinder business growth and explains the importance of solving problems and making recommendations. They also touch on the pitfalls of generic sales tactics and the need for personalized, relevant messaging. Tune in to learn how to strike the right balance between serving and selling in your business.
Key Takeaways:
· Serving and selling should be thought of as an interconnected, inseparable pair, much like inhaling and exhaling, essential for sustaining business life.
· Overemphasis on serving, without the balance of selling, can create a detrimental energy that diminishes one's professional credibility and value.
· "Know, like and trust" is no longer sufficient on its own; today's sales strategies must also focus on relevance and the ability to solve customers' problems.
· Clear, transparent communication that outlines the intent to serve and potentially sell is key to establishing a trustworthy relationship with clients.
· Adapting one's sales approach to align with personal authenticity and customer needs is crucial for effective and enjoyable transactions.
Notable Quotes:
· "Serving and selling are interconnected aspects of the sales process. They go hand in hand, and doing one without the other is just wrong." - Liz Wendling
· "Selling today is not sleazy when you do it in a way that not only aligns with you but how it aligns with the way the world makes decisions today." - Liz Wendling
· "If you only serve and you don’t solve and you don’t help someone buy something from you, you’re the cause of the disruption." - Liz W Wendling
· "Know, like and trust gets you a ticket to the game, but it’s not enough anymore. You must be relevant." - Liz Wendling
· "Every single business stays in business because somebody is selling something and somebody is buying something." - Liz Wendling
Resources:
Find more about Liz Wendling at her website
Connect with Liz Wendling on LinkedIn
More about Gina
Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic
Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother
Previous Episode

From Emotional to Empowered: How to Speak Up and Be Heard with Tatiana Ferreira
About the Guest(s):
Tatiana Ferreira is a seasoned professional dedicated to transforming companies through operational excellence and customer experience design. As a consultant and coach, she provides strategic insights and actionable solutions, helping businesses turn their visions into real-world success. Tatiana's vast experience includes leadership roles, effective team advocacy, and women's workplace issues training, making her a sought-after expert for organizations seeking transformational change.
Episode Summary:
In this thought-provoking episode of "The Women Your Mother Warned You About" podcast, host Gina Tremarco engages in a candid discussion with Tatiana Ferreira, focusing on women's issues in the workplace and the art of giving and receiving feedback. This conversation dives into the nuances of female communication styles, the importance of directness, and the ways women can support each other in professional settings.
Tatiana gets into the importance of intervening when witnessing a colleague being talked over or interrupted, suggesting tactful yet firm ways to ensure every voice is heard, and the perception of women being too direct or emotionally reactive. She provides insights on effectively addressing and reshaping these perceptions through better feedback mechanisms and increased emotional intelligence within the workplace.
Key Takeaways:
- Standing up for colleagues when they are interrupted or their ideas are not acknowledged can create a better workplace dynamic for women.
- Women often preface their ideas with softening language, which can unintentionally diminish their impact—eliminating such phrases can strengthen communication.
- Feedback, whether positive or negative, should be seen as someone's opinion, allowing for personal growth without changing one's core leadership style.
- Direct conversations addressing behavioral issues, such as perpetual interruptions, can lead to more productive team interactions and dynamics.
- An effective leader creates a psychologically safe environment, enabling team members to voice their thoughts and opinions without fear of judgment.
Notable Quotes:
- "One of the key ways that I found it's incredibly helpful is to intervene on the spot, to say something on the spot."
- "How do we not say those things anymore? And like, oh, this may not matter, but if you're saying something, you think it matters, right?"
- "Feedback is someone's opinion, pure and simple."
- "...being humble about a very direct conversation. Like, hey, listen, this is what's happening. This is what I see. How do we solve it?"
- "It's an incredibly important way to advance these conversations and advance the concept of ultimately just a diversity of expression, a diversity of thought, which is what women bring."
More about Gina
Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic
Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother
Next Episode

Going Rogue: Imposter Syndrome (Classic Episode)
As Gina works to bring you a new revamped Women Your Mother Warned You About, we are airing some of our favorite episodes from the past. Enjoy!
So you finally got the big gig, you reached that long-time goal – and then the doubts and second-guessing start to creep in and wonder if you can pull it off. You are feeling the imposter syndrome.
Rachel and Gina have both felt this, and they are here to help you through it. They talk about where this feeling comes from and just how ingrained it can be. They tell about their experiences of feeling like a small fish in a big pond. But most importantly, they let you know how to get in the right mindset to know that you are just where you are supposed to be.
More about Gina
Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic
Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother
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