WithinDigital
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Top 10 WithinDigital Episodes
Goodpods has curated a list of the 10 best WithinDigital episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to WithinDigital for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite WithinDigital episode by adding your comments to the episode page.
01/31/19 • 16 min
In episode 8 of DANcast we discuss the new advertising deal between Microsoft (and Bing) and Verizon, as well as the hefty £44m received by Google and reports that Google has been taking over Google Ads accounts.
Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keeping you up to date with advertising goings on, DANcast features interviews with industry experts, as well as the tips and strategies you need to take your digital advertising to the next level.
Episode 13: Website Accessibility 101
WithinDigital
09/30/22 • 37 min
In episode 13 of WithinDigital, Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa.
Together they discuss...
- The fundamentals of website accessibility
- Common misconceptions about website accessibility
- The importance & impact of accessibility
- How to get started making your website more accessible
- Make the business case for website accessibility
WithinDigital Episode 3: The Planning Cycle
WithinDigital
08/25/20 • 27 min
Digital media buying is more than buying media. In episode 3 of Within Digital, Nick Livermore chats to Client Planners Grace Bethell and Harry Martin about SearchStar's planning process and, more specifically, the "Planning Cycle".
As Harry and Grace explain, the Planning Cycle is a process of creating media buying plans or strategies. Starting, most importantly, with a brief, the Planning Cycle then moves through audience planning - the foundation of any strategy - channel planning, targeting options, asset creation and, finally, optimisation.
It is this final iterative step that brings the Planning Cycle full circle, as we use the data built up quarterly to inform the audience planning, channel selection, targeting options and asset creation next time round. Only by doing this time and again will we continue to refine client strategies and deliver better results and growth over time.
Episode 12: Google Consent Mode 101
WithinDigital
02/28/22 • 13 min
In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations.
Together they discuss...
- The ins and outs of Google Consent Mode
- What GCM means for data collection
- The benefits of GCM
- Why this is yet another reason to start using GA4
- What it means for the future of data and analytics
Episode 11: SEO in 2022
WithinDigital
02/07/22 • 22 min
In episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022.
In a slight twist of format, Nick asks Katie to critique Adapt's own SEO predictions, while chatting through the trends and predictions she would have chosen instead.
Together, they cover...
- Google's changing algorithm
- AI & automation in SEO
- Connecting PPC & SEO
- The rise of voice search
- Video in SEO
Episode 10: The First-Party Data Renaissance
WithinDigital
01/06/22 • 22 min
In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.
Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?
Together, they cover...
- The First-Party Data Renaissance
- Why You Should be Focussing on First-Party Data
- Where to Begin with First-Party Data in 2022
12/08/21 • 12 min
In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022.
Based on Microsoft's recently published travel industry research, Nick and Marion discuss...
- What travel advertisers should take away from this research
- The key travel trends advertisers need to be aware of
- What travel advertisers can capitalise on in 2022
- Marion's personal view on why 2022 is looking up for travel
10/27/21 • 18 min
In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022.
So, what are those trends?
First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members?
Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will the changes we've seen in 2021 impact 2022 and beyond? And where does our focus need to be going forwards?
Finally, Jon and Nick discuss the increasing part AI and machine learning has to plan in advertising. But what's the future, and where do we go next?
04/30/21 • 12 min
In episode 6 of WithinDigital, Nick Livermore chats to Conductor SEO Manager, Katie Greenwood, about Google's upcoming Page Experience algorithm update and why it's important for businesses to be ready for when it lands.
During the episode, Katie gives Nick a lesson in what the algorithm update means, the likely overnight impact of the changes, and a bit of a deep dive into the Core Web Vitals at the heart of the changes.
Are you ready for the Page Experience update?
06/29/21 • 21 min
In episode 7 of WithinDigital, Nick Livermore is joined by Head of Ad Tech at IAB UK, Tina Lakhani, and Conversion and Analytics Director at Adapt, Ryan Webb, to answer all the questions asked during our recent 'How to Prepare for Life After Third-Party Cookies' webinar...
Importantly, since that webinar went out Google has announced that it has delayed the end of third-party cookies in Chrome until 2023. While that gives us all a little more time to prepare for this monumental change, it doesn't change any of the facts.
So, are you ready for life after third-party cookies?
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FAQ
How many episodes does WithinDigital have?
WithinDigital currently has 22 episodes available.
What topics does WithinDigital cover?
The podcast is about Marketing, Management, Social Media, Digital Media, Advertising, Marketing News, Podcasts, Digital and Business.
What is the most popular episode on WithinDigital?
The episode title 'Episode 12: Google Consent Mode 101' is the most popular.
What is the average episode length on WithinDigital?
The average episode length on WithinDigital is 24 minutes.
How often are episodes of WithinDigital released?
Episodes of WithinDigital are typically released every 49 days, 13 hours.
When was the first episode of WithinDigital?
The first episode of WithinDigital was released on Jan 26, 2018.
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