WithinDigital Episode 9: Travel in 2022 According to Microsoft

12/08/21 • 12 min

In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022.
Based on Microsoft's recently published travel industry research, Nick and Marion discuss...

What travel advertisers should take away from this research
The key travel trends advertisers need to be aware of
What travel advertisers can capitalise on in 2022
Marion's personal view on why 2022 is looking up for travel

What travel advertisers should take away from this research
The key travel trends advertisers need to be aware of
What travel advertisers can capitalise on in 2022
Marion's personal view on why 2022 is looking up for travel

Previous Episode

WithinDigital Episode 8: The Macro Marketing Trends of 2022

In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022.
So, what are those trends?
First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members?
Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will the changes we've seen in 2021 impact 2022 and beyond? And where does our focus need to be going forwards?
Finally, Jon and Nick discuss the increasing part AI and machine learning has to plan in advertising. But what's the future, and where do we go next?

Next Episode

Episode 10: The First-Party Data Renaissance

In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.
Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?
Together, they cover...