Episode 10: The First-Party Data Renaissance

01/06/22 • 22 min

In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.
Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?
Together, they cover...

The First-Party Data Renaissance
Why You Should be Focussing on First-Party Data
Where to Begin with First-Party Data in 2022

The First-Party Data Renaissance
Why You Should be Focussing on First-Party Data
Where to Begin with First-Party Data in 2022

Previous Episode

WithinDigital Episode 9: Travel in 2022 According to Microsoft

In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022.
Based on Microsoft's recently published travel industry research, Nick and Marion discuss...

What travel advertisers should take away from this research
The key travel trends advertisers need to be aware of
What travel advertisers can capitalise on in 2022
Marion's personal view on why 2022 is looking up for travel

Next Episode

Episode 11: SEO in 2022

In episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022.
In a slight twist of format, Nick asks Katie to critique Adapt's own SEO predictions, while chatting through the trends and predictions she would have chosen instead.
Together, they cover...