WithinDigital Episode 8: The Macro Marketing Trends of 2022

10/27/21 • 18 min

In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022.
So, what are those trends?
First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members?
Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will the changes we've seen in 2021 impact 2022 and beyond? And where does our focus need to be going forwards?
Finally, Jon and Nick discuss the increasing part AI and machine learning has to plan in advertising. But what's the future, and where do we go next?

Previous Episode

WithinDigital Episode 7: The End of Third-Party Cookies

In episode 7 of WithinDigital, Nick Livermore is joined by Head of Ad Tech at IAB UK, Tina Lakhani, and Conversion and Analytics Director at Adapt, Ryan Webb, to answer all the questions asked during our recent 'How to Prepare for Life After Third-Party Cookies' webinar...
Importantly, since that webinar went out Google has announced that it has delayed the end of third-party cookies in Chrome until 2023. While that gives us all a little more time to prepare for this monumental change, it doesn't change any of the facts.
So, are you ready for life after third-party cookies?

Next Episode

WithinDigital Episode 9: Travel in 2022 According to Microsoft

In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022.
Based on Microsoft's recently published travel industry research, Nick and Marion discuss...