Episode 11: SEO in 2022

02/07/22 • 22 min

In episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022.
In a slight twist of format, Nick asks Katie to critique Adapt's own SEO predictions, while chatting through the trends and predictions she would have chosen instead.
Together, they cover...

Google's changing algorithm
AI & automation in SEO
Connecting PPC & SEO
The rise of voice search
Video in SEO

Google's changing algorithm
AI & automation in SEO
Connecting PPC & SEO
The rise of voice search
Video in SEO

Previous Episode

Episode 10: The First-Party Data Renaissance

In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.
Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?
Together, they cover...

The First-Party Data Renaissance
Why You Should be Focussing on First-Party Data
Where to Begin with First-Party Data in 2022

Next Episode

Episode 12: Google Consent Mode 101

In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations.
Together they discuss...