Exploring the Nuances of Global and Luxury Marketing with Influencers

Does the name Sam Farha mean anything to you? If it does, you’re probably a fan of poker. Farha is a rather famous professional poker player. He is most know, however, for a hand he lost.

In 2003 Farha was on the verge of elimination from the World Series of Poker Texas Hold ‘Em Main Event ... the one you typically see on ESPN. In fact the 2003 tournament, and Sam Farha’s role in it, helped make televised Texas Hold ‘Em tournaments a ratings boon for the network.

Farha found himself down early after losing a big hand and almost dropped out voluntarily. Friends encouraged him to keep playing. He was a fairly accomplished player, mind you. And he did. And he won hand after hand.

Farha reached the final table and meticulously worked his hands until only one man stood between him and his first-ever World Series of Poker title. That one man was a newcomer to the sport. The odds were certainly stacked in Farha’s favor.

But that one man was observant. He watched Farha for hours on that final table, looking for a tell. That is what poker players call some action a player takes or a reaction they have that indicates they either have a great hand. Or they have crap.

You see, the art of playing poker is the art of keeping your opponents guessing. Do you have a good hand when you place a big bet, so they should fold? Or are you bluffing, so they should call or raise to put the pressure back on you to stay in and not lose any money.

The newcomer standing between Farha and his first World Series of Poker bracelet was Chris Moneymaker. He studied Farha for hours playing at that final table and noticed he did something different when he was bluffing versus when he had a strong hand.

He tapped his cigarette on the table.

At a crucial point in the match, Farha went all-in with a pair of jacks and was bluffing. But he tapped his cigarette. Moneymaker called. He had two pair. They survived the final turn of the card to make the unknown accountant from Tennessee, the 2003 World Series of Poker Main Event Champion.

Did you know that influencers and content creators have tells too? Today on Winfluence, I’ll share the five tells that reveal insights about an influencer that throw up red flags and often make me choose someone different.

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