Txt Me: Growth and Impact with Bonin Bough

12/03/20 • 41 min

Welcome to the What's Next! podcast with Tiffani Bova.

This week I am thrilled to bring you an encore of a What’s Next! Linked Live episode I recorded earlier this year with the absolutely delightful Bonin Bough! This conversation was high-energy, high-impact, and extremely insightful, so I’m bringing it back as this week’s episode of the What’s Next! Podcast. Bonin is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837. As one of the youngest-C-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible. He has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade, and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year.

THIS EPISODE IS PERFECT FOR... everyone!

TODAY’S MAIN MESSAGE... Bonin gives us some wonderful insight into his history as one of the most innovative, engaged, and impactful players in the marketing space. As one of the most lauded marketing executives in digital marketing, he explores the exciting impact of digital communication on individuals, companies, and society. In this special episode of the What’s Next! Podcast we discuss some of his past work and the effects of COVID-19 on marketing and innovation, as well as what we are doing to support change in our communnities. There are countless lessons to have been and have yet to be learned in this time–from product to employee work/life balance to human rights–and Bonin is here to help us spotlight the opportunities.

WHAT I LOVE MOST... Bonin’s fantastic energy and drive to push forward and impact change!

Running time: 41:53

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Find Bonin online:

Welcome to the What's Next! podcast with Tiffani Bova.

THIS EPISODE IS PERFECT FOR... everyone!

WHAT I LOVE MOST... Bonin’s fantastic energy and drive to push forward and impact change!

Running time: 41:53

Subscribe on iTunes

Find Tiffani on social:

Find Bonin online:

Previous Episode

Ruthless Consistency with Michael Canic

Welcome to the What's Next! podcast with Tiffani Bova.

This week I am excited to welcome Michael Canic to the What’s Next Podcast! Michael is the President of Making Strategy Happen, a consulting firm that helps committed leaders turn ambition into strategy, and strategy into reality. For the past 20+ years, he has instituted the structure and discipline of his strategic management system in organizations across North America. Previously, he managed the consulting division at The Atlanta Consulting Group, and prior to that held a leadership role at FedEx. He earned a Ph.D. in the Psychology of Human Performance from the University of British Columbia and is a former national championship-winning college football coach–he is also a member of Marshall Goldsmith’s 100 Coaches global initiative. His new book, RUTHLESS CONSISTENCY: How Committed Leaders Execute Strategy, Implement Change and Build Organizations That Win published in September of 2020.

THIS EPISODE IS PERFECT FOR... leaders and organizations that are taking on too much and need to refocus for success.

TODAY’S MAIN MESSAGE... It’s easier to say than do...that’s why 70-80% of strategic change initiatives fail. So, what can you do? Well, Michael has a few questions for you? Have you developed the right focus - a concise, compelling, clear-focus? Have you created an environment of both engagement and performance where you can capture people’s hearts as well as their heads? And importantly, have you built the right team? That’s what MichaelCanic is here to talk about. That, and how important it is to be ruthlessly consistent when going about it.

WHAT I LOVE MOST... Sometimes we get so enamored with the BIG things that we have to do that we forget the little things, and consistency is one of those “little” things that is key!

Running time 28:50

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Making Strategy Happen Website

Ruthless Consistency Book

Next Episode

Adjusting to the Future with Empathetic Leadership with Doug Dennerline

Welcome to the What's Next! podcast with Tiffani Bova.

This week I am excited to welcome Doug Dennerline to the show. Doug began his technology career as an HP sales representative in the San Francisco Bay Area. He moved from there to 3Com where he held numerous leadership positions across 10 years. After transitioning to Cisco, Doug became the General Manager of Cisco WebEx and SVP/GM of the collaboration software group post the acquisition of WebEx. He spent 11 years at Cisco Systems and was responsible for running the 6000+ person enterprise sales organization, and growing their revenue to $9.5B. Since then, Doug served as the CEO of Alfresco for over 5 years, and is now the CEO of Betterworks where they seek to create organizational unity that also delivers results. I am absolutely thrilled to be speaking with Doug Dennerline on the What’s Next! Podcast!

THIS EPISODE IS PERFECT FOR... leaders struggling to lead their teams during this unprecedented time and team members feeling burned out and looking for ways to improve morale, productivity, and work-from-home practices.

TODAY’S MAIN MESSAGE... Doug shares his own experience tackling COVID-19 and the transition to work-from-home as a leader at a Silicon Valley tech company. He breaks down some of the lessons he and his team have learned, some video conferencing best practices, addressing work-life balance when everything is “from home,” and how he believes this transition has affected the future of work forever. Doug is a proponent of leading with empathy, putting employee safety first, and productivity increases as a result of enthusiastic efficient uses of remote conferencing and project management tools. Doug also affirms that finding the best team won’t be limited by geography anymore, moving forward it’ll be about doing the best with, and for, the best teams possible as we find ways to work efficiently with remote tools in a healthy and sustainable way. That’s Doug’s goal at Betterworks, where he and his team seek to create organizational unity that also delivers results.

WHAT I LOVE MOST... The real-time, frontline insights into how leaders are responding during this time to keep their people safe, keep their well-being front and center, and how leaders like Doug are adjusting their goals and metrics to reflect the world we are living in.

Running time: 29:42

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