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In this conversation, Ann Smarty and April discuss the process of linkable asset promotion and marketing, with a focus on infographics. They emphasize the importance of unique ideas and data, as well as the role of SEO in validating ideas and visualizing data.

There is a bonus discussion on the topic of Reddit and how it has been underutilized. But, not underutilized at Smarty Marketing! And this is to your benefit. April Williamsen, Social Marketing Guru at Smarty Marketing (Social Media Director), shares a bit about her experience with Reddit, as does Ann herself.

Ann Smarty, 03:11

They also highlight the value of distributing infographics on Reddit and conducting outreach to reporters and bloggers. The conversation concludes with a discussion on the future of infographic marketing in the age of AI.

Chapters

00:00:00 - Introduction and Background

00:05:00 - The Importance of Unique Ideas and Data

00:10:18 - Visualizing Data and Validating Ideas with SEO

00:12:52 - Distributing Infographics on Reddit

00:16:32 - Building Ideas and Finding SubReddits

00:21:16 - Sharing Links on Reddit and Being Genuine

00:25:35 - Infographic Marketing and AI

00:28:45 - Quick Rankings and Quality Content

00:35:24 - Gail's Question About Reddit Bans

00:44:25 - Conclusion and Announcements

Episode Links

• Visual Assets #affiliate

Connecting...

• Join the community and visit the calendar for upcoming events (including links!).

Podcast questions: @SocialWebCafe (X.com)

The "research links" above were mentioned in the podcast or used for research in preparation for the podcast. Occasionally, we provide links to programs where we are affiliates, and we may receive a small commission when you purchase from them. Thank you for supporting these vendors. We recommend them because of their merits. We also appreciate you, our listeners.

© 2024 Social Web Cafe (Seaside Records, part of Michael T. Anderson dba Anderson Creations)

In this conversation, Ann Smarty discusses the importance of search intent in SEO and how it has evolved over the years. She explains that search engines, particularly Google, now use semantic analysis, machine learning, and AI to better understand user intent and deliver relevant search results.

Ann Smarty, 03:28

Ann also highlights the challenges of keyword research and optimization in the current SEO landscape. She emphasizes the need to analyze search engine result pages and consider various clues to inform optimization strategies.

Additionally, Ann and her team (April Williamsen and John Camp) discuss the role of AI platforms and other search engines in understanding user intent and offer insights into balancing EAT (Expertise, Authoritativeness, Trustworthiness) and keyword optimization for rankings.

Chapters

00:00 - Introduction and Importance of Search Intent

02:05 - Evolution of Keyword Research and Optimization

05:15 - AI Platforms for Search Intent Analysis; Tools; Manual Processing

10:44 - Using 'People Also Ask' and 'Other' Sections for Keyword Ideas

14:00 - Understanding User Intent and Personalization

17:29 - The Role of AI Platforms and Other Search Engines

20:42 - Balancing EAT; Impact of Conversational Queries on Optimization

26:55 - Question from Brian Mathers (re: Pipe in Title Tags)

30:41 - Conclusion and Invitation to Future Shows

Episode Links

• AlsoAsked Tool for Google - Not an affiliate program... yet... but a useful SEO tool
• Ann Smarty's Search & #AI Digest
• LinkedIn - Ann Smarty
• Ahrefs - SEO Tools & Resources To Grow Your Search Traffic
• Semrush - Online Marketing Can Be Easy - #Affiliate

Connecting with Ann and Smarty Marketing

• Smarty.Marketing
• X.com - @SEOSmarty
• Join the community and visit the calendar for upcoming events (including links!).

Podcast questions: @SocialWebCafe (X.com)

Visit SmartyLivePodcast.com to find out more about the podcast.

The "research links" above were mentioned in the podcast or used for research in preparation for the podcast. Occasionally, we provide links to programs where we are affiliates, and we may receive a small commission when you purchase from them. Thank you for supporting these vendors. We recommend them because of their merits. We also appreciate you, our listeners.

© 2024 Social Web Cafe (Seaside Records, part of Michael T. Anderson dba Anderson Creations)

The conversation discusses the use of ChatGPT in SEO analysis and its impact on the industry. The hosts share their perspectives on the benefits and limitations of using ChatGPT for generating content and improving SEO strategies. They emphasize the importance of adding a human element to content creation and highlight the role of AI as an assistant rather than a replacement for SEO professionals.

Ann Smarty, 14:44

The conversation also touches on the impressive advancements in AI technology and the need for SEOs to stay creative and focused on big-picture thinking to secure their jobs in the face of AI automation.

Chapters

00:00:00 - Intro; Background of Hosts (Smarty.Marketing); Opening

00:03:28 - Different Perspectives on ChatGPT

00:06:39 - Impact of ChatGPT / AI on SEO

00:08:36 - AI and Social Media

00:14:44 - AI-Generated Videos #affiliate

00:16:22 - Job Security in the SEO Industry

00:19:25 - Announcements, Upcoming Events, & Closing

Episode Links

• AI for Content Creation (ChatGPT)
• Ahrefs - SEO Tools & Resources To Grow Your Search Traffic
• Semrush - Online Marketing Can Be Easy - #Affiliate

Connecting...

• Join the community and visit the calendar for upcoming events (including links!).

Podcast questions: @SocialWebCafe (X.com)

The "research links" above were mentioned in the podcast or used for research in preparation for the podcast. Occasionally, we provide links to programs where we are affiliates, and we may receive a small commission when you purchase from them. Thank you for supporting these vendors. We recommend them because of their merits. We also appreciate you, our listeners.

© 2024 Social Web Cafe (Seaside Records, part of Michael T. Anderson dba Anderson Creations)

In this podcast, John and April discuss the importance of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) in creating quality content. They address whether EEAT is a ranking factor and conclude that while it may not be a direct factor, it is still a good guideline for creating valuable content. They explain the evolution of EEAT and emphasize the importance of EEAT for all content creators, as it highlights experience and expertise and also helps establish authority and trust.

John Camp, 04:19

John and April provide practical tips for enhancing the About Us page and building trust through external linking and authentic content. They also discuss the rise of authentic platforms like Reddit and the benefits of showcasing featured content. The presentation concludes with advice for freelancers on building trust and establishing themselves as experts in their field.

Chapters

• 00:00 Introduction and defining EEAT
• 04:19 Create quality content to show expertise, authority.
• 06:27 Building trust with authoritative linking and testimonials.
• 12:47 AI use is debated; authenticity becomes crucial.
• 17:36 Create a unique brand. Utilize Reddit.
• 22:57 Updates and closing.

Episode Links

• Question asked by Zeeshan Iftkhar (LinkedIn)

Connecting with Ann and Smarty Marketing

• Smarty.Marketing
• X.com - @SEOSmarty
• Join the community and visit the calendar for upcoming events (including links!).

Podcast questions: @SocialWebCafe (X.com)

Visit SmartyLivePodcast.com to find out more about the podcast.

The "research links" above were mentioned in the podcast or used for research in preparation for the podcast. Occasionally, we provide links to programs where we are affiliates, and we may receive a small commission when you purchase from them. Thank you for supporting these vendors. We recommend them because of their merits. We also appreciate you, our listeners.

© 2024 Social Web Cafe (Seaside Records, part of Michael T. Anderson dba Anderson Creations)

In this first episode, Ann Smarty does not disappoint. She discusses the importance of site-wide signals in SEO and the three main signals that Google considers: topical authority, site content quality, and site reputation.

She goes into depth, teaching us how topical authority refers to how well a site covers a particular topic and receives relevant external signals. Site content quality is determined by poorly written, over-optimized, and non-helpful content. The site's reputation is based on its historical records, including penalties, trustworthiness, and authoritative content.

Ann Smarty, 07:43

She also emphasizes the need to focus on these signals to improve organic findability and provides action steps for businesses to implement to accomplish their objectives and work toward their goals.

Chapters

00:00:00 - Introduction

00:01:13 - Ann Smarty, Smarty.Marketing

00:02:27 - Understanding Google

00:03:21 - Ann's Newsletter

00:07:42 - Three Main Signals

00:10:43 - Topical Authority

00:12:27 - Site Content Quality

00:16:41 - Domain and Site Reputation

00:26:51 - Action Steps and Conclusion

00:28:31 - Closing

Episode Links

• LinkedIn - Ann Smarty
• Ahrefs - SEO Tools & Resources To Grow Your Search Traffic
• Moz - SEO Software for Smarter Marketing
• Semrush - Online Marketing Can Be Easy - #Affiliate
• Internet Archive: Wayback Machine

Connecting with Ann and Smarty Marketing

• Smarty.Marketing
• X.com - @SEOSmarty
• Join the community and visit the calendar for upcoming events (including links!).

Podcast questions: @SocialWebCafe (X.com)

Visit SmartyLivePodcast.com to find out more about the podcast.

The "research links" above were mentioned in the podcast or used for research in preparation for the podcast. Occasionally, we provide links to programs where we are affiliates, and we may receive a small commission when you purchase from them. Thank you for supporting these vendors. We recommend them because of their merits. We also appreciate you, our listeners.

© 2024 Social Web Cafe (Seaside Records, part of Michael T. Anderson dba Anderson Creations)