Search Intent Is Not as Simple as You Think #04

02/23/24 • 33 min

In this conversation, Ann Smarty discusses the importance of search intent in SEO and how it has evolved over the years. She explains that search engines, particularly Google, now use semantic analysis, machine learning, and AI to better understand user intent and deliver relevant search results.

And what has changed now is that Google treats everything in the context, and that's where search intent is coming from. They want to know exactly what people are looking for, what problems they're trying to solve.

Ann Smarty, 03:28

Ann also highlights the challenges of keyword research and optimization in the current SEO landscape. She emphasizes the need to analyze search engine result pages and consider various clues to inform optimization strategies.

Additionally, Ann and her team (April Williamsen and John Camp) discuss the role of AI platforms and other search engines in understanding user intent and offer insights into balancing EAT (Expertise, Authoritativeness, Trustworthiness) and keyword optimization for rankings.

Chapters

00:00 - Introduction and Importance of Search Intent

02:05 - Evolution of Keyword Research and Optimization

05:15 - AI Platforms for Search Intent Analysis; Tools; Manual Processing

10:44 - Using 'People Also Ask' and 'Other' Sections for Keyword Ideas

14:00 - Understanding User Intent and Personalization

17:29 - The Role of AI Platforms and Other Search Engines

20:42 - Balancing EAT; Impact of Conversational Queries on Optimization

26:55 - Question from Brian Mathers (re: Pipe in Title Tags)

30:41 - Conclusion and Invitation to Future Shows

Episode Links

AlsoAsked Tool for Google - Not an affiliate program... yet... but a useful SEO tool
Ann Smarty's Search & #AI Digest
LinkedIn - Ann Smarty
Ahrefs - SEO Tools & Resources To Grow Your Search Traffic
Semrush - Online Marketing Can Be Easy - #Affiliate

Connecting with Ann and Smarty Marketing

Smarty.Marketing
X.com - @SEOSmarty
Join the community and visit the calendar for upcoming events (including links!).

Podcast questions: @SocialWebCafe (X.com)

Visit SmartyLivePodcast.com to find out more about the podcast.

The "research links" above were mentioned in the podcast or used for research in preparation for the podcast. Occasionally, we provide links to programs where we are affiliates, and we may receive a small commission when you purchase from them. Thank you for supporting these vendors. We recommend them because of their merits. We also appreciate you, our listeners.

02/23/24 • 33 min

Generate a badge

Get a badge for your website that links back to this episode

Select type & size

Copy