Crafting an About Page That Reinforces Your Site's EEAT #05

03/01/24 • 24 min

In this podcast, John and April discuss the importance of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) in creating quality content. They address whether EEAT is a ranking factor and conclude that while it may not be a direct factor, it is still a good guideline for creating valuable content. They explain the evolution of EEAT and emphasize the importance of EEAT for all content creators, as it highlights experience and expertise and also helps establish authority and trust.

Create quality content. Create signals that show your expertise. Put your authoritativeness up front. Your EE and A are going to lead to the T and the T is the trustworthy sites ...are the ones that are going to be pushed to the top.

John Camp, 04:19

John and April provide practical tips for enhancing the About Us page and building trust through external linking and authentic content. They also discuss the rise of authentic platforms like Reddit and the benefits of showcasing featured content. The presentation concludes with advice for freelancers on building trust and establishing themselves as experts in their field.

Chapters

00:00 Introduction and defining EEAT
04:19 Create quality content to show expertise, authority.
06:27 Building trust with authoritative linking and testimonials.
12:47 AI use is debated; authenticity becomes crucial.
17:36 Create a unique brand. Utilize Reddit.
22:57 Updates and closing.

Episode Links

Question asked by Zeeshan Iftkhar (LinkedIn)

Connecting with Ann and Smarty Marketing

Smarty.Marketing
X.com - @SEOSmarty
Join the community and visit the calendar for upcoming events (including links!).

Podcast questions: @SocialWebCafe (X.com)

Visit SmartyLivePodcast.com to find out more about the podcast.

The "research links" above were mentioned in the podcast or used for research in preparation for the podcast. Occasionally, we provide links to programs where we are affiliates, and we may receive a small commission when you purchase from them. Thank you for supporting these vendors. We recommend them because of their merits. We also appreciate you, our listeners.

03/01/24 • 24 min

Generate a badge

Get a badge for your website that links back to this episode

Select type & size

Copy