The Site Quality in Google's Organic Search Algorithm #01

02/02/24 • 29 min

In this first episode, Ann Smarty does not disappoint. She discusses the importance of site-wide signals in SEO and the three main signals that Google considers: topical authority, site content quality, and site reputation.

She goes into depth, teaching us how topical authority refers to how well a site covers a particular topic and receives relevant external signals. Site content quality is determined by poorly written, over-optimized, and non-helpful content. The site's reputation is based on its historical records, including penalties, trustworthiness, and authoritative content.

And the third one is the most important for me is the reputation of the site in terms of how good of a job it has been doing to attract links, to get talked about, to create good content that is high quality.

Ann Smarty, 07:43

She also emphasizes the need to focus on these signals to improve organic findability and provides action steps for businesses to implement to accomplish their objectives and work toward their goals.

Chapters

00:00:00 - Introduction

00:01:13 - Ann Smarty, Smarty.Marketing

00:02:27 - Understanding Google

00:03:21 - Ann's Newsletter

00:07:42 - Three Main Signals

00:10:43 - Topical Authority

00:12:27 - Site Content Quality

00:16:41 - Domain and Site Reputation

00:26:51 - Action Steps and Conclusion

00:28:31 - Closing

Episode Links

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Smarty.Marketing
X.com - @SEOSmarty
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02/02/24 • 29 min

WebToolsTV - The Site Quality in Google's Organic Search Algorithm #01

Transcript

Ann Smarty00:00:03.479

That is what, how the new content creation process should be. More about, yes, I know the keywords. And that is still a key process in understanding people's needs and how they search for your topic.

Michael Anderson00:00:17.870

It should come as no surprise that in And her talented team founded a boutique called Smarty Marketing, dedicated to helping others and tapping into their vast collective resource of knowl

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