
Fish Stewarding Group and FSG Messaging and Optics explained.
08/20/20 • 30 min
Fish Stewarding Group and FSG Messaging and Optics explained is the title of The Brand Messaging Podcast Wait What Really OK S7.E2.N115 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren discusses a series of the touch points and fundamentals of Fish Stewarding Group and its subsidiary, FSG Messaging and Optics.
Fish Stewarding Group was created by Doug Fish and structured to have a series of branches to assist businesses, ventures and visionaries with a individualized approach that takes in to consideration many of the foundational factors that are often skipped over, missed or forgotten all together.
At the core of Fish Stewarding Group is the tagline: Stewarding Strategic Solutions in order to create wealth communities. The idea is that when a business is correctly structured from the ground up in benefits all involved morally, financially and professionally as it can continue on to steward and support the communities around it.
The branches of the Fish Stewarding Group extend and expand across realty, nourishment, land development, finance, trusts, blockchain, cryptocurrencies, strategic partnerships, construction, leadership, property management and organizational strategy.
The first step though, with any business, venture or visionary is to bring them through the organizational strategy first to create the right foundation for all to be built on or corrected. The Organizational Strategy arm of the Fish Stewarding Group is called FSG Messaging and Optics.
Every project that the Fish Stewarding Group touches, first runs through a Discovery Deep Dive through FSG Messaging and Optics.
With this completed, the final deliverables and data of the discovery dive are delivered in a comprehensive report conducted over a series of stewarding phone or in person sessions, word documents, excel sheets, videos, images and audios for the clients keeping. Included are all findings, recommendations across the seven fundamental strategic and operational touch points as well as the advised mobilization, sequencing and direction we believe will be the correct path forward.
To learn more about the details of this process, email [email protected].
Season 7. Episode 2. Number 115 of the Wait What Really OK Podcast is called Fish Stewarding Group and FSG Messaging and Optics explained. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
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Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: [email protected]
Ph: 001-407-614-7446
*******
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
*******
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
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Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
*******
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
*******
Fish Stewarding Group and FSG Messaging and Optics explained.
Fish Stewarding Group and FSG Messaging and Optics explained is the title of The Brand Messaging Podcast Wait What Really OK S7.E2.N115 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren discusses a series of the touch points and fundamentals of Fish Stewarding Group and its subsidiary, FSG Messaging and Optics.
Fish Stewarding Group was created by Doug Fish and structured to have a series of branches to assist businesses, ventures and visionaries with a individualized approach that takes in to consideration many of the foundational factors that are often skipped over, missed or forgotten all together.
At the core of Fish Stewarding Group is the tagline: Stewarding Strategic Solutions in order to create wealth communities. The idea is that when a business is correctly structured from the ground up in benefits all involved morally, financially and professionally as it can continue on to steward and support the communities around it.
The branches of the Fish Stewarding Group extend and expand across realty, nourishment, land development, finance, trusts, blockchain, cryptocurrencies, strategic partnerships, construction, leadership, property management and organizational strategy.
The first step though, with any business, venture or visionary is to bring them through the organizational strategy first to create the right foundation for all to be built on or corrected. The Organizational Strategy arm of the Fish Stewarding Group is called FSG Messaging and Optics.
Every project that the Fish Stewarding Group touches, first runs through a Discovery Deep Dive through FSG Messaging and Optics.
With this completed, the final deliverables and data of the discovery dive are delivered in a comprehensive report conducted over a series of stewarding phone or in person sessions, word documents, excel sheets, videos, images and audios for the clients keeping. Included are all findings, recommendations across the seven fundamental strategic and operational touch points as well as the advised mobilization, sequencing and direction we believe will be the correct path forward.
To learn more about the details of this process, email [email protected].
Season 7. Episode 2. Number 115 of the Wait What Really OK Podcast is called Fish Stewarding Group and FSG Messaging and Optics explained. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
*******
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
*******
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: [email protected]
Ph: 001-407-614-7446
*******
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
*******
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
*******
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
*******
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
*******
Fish Stewarding Group and FSG Messaging and Optics explained.
Previous Episode

Authenticity of a candidate and the politics of authority.
Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it.
Authenticity of a candidate and the politics of authority is the title of The FSG podcast Wait What Really OK S7.E01.N114 hosted by FSG Messaging and Optics Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying voters.
The old school approach of campaigning in elections is starting to experience a different result in recent years. From people choosing to not discuss who they are voting for, to staying much quiet about beliefs and candidates, those are just two small pieces in a puzzle that is changing when people look to the authenticity of a candidate.
The messaging in many ways has become weaker in its authenticity. The shift to vote for me, don't vote for them and only sharing the headlines of what people want to hear has become a standard. Add to that the promises that do not reveal any authenticity of a candidate or an idea of the way that person could make it happen is also a problem.
When a candidate considers a focus on the initial foundation of building trust by showcasing authority beyond just claiming to have it, they can shift the tone and temperature in their favor. It's not saying they have morals, it's sharing what they are. It's not saying what they will do, its sharing what they believe it will take to create the change.
Lastly, consider sharing ideas with humility and without the sarcasm, we are all experiencing enough of it. Just as it can be a good idea to consider clarify the statements that are opinion and those that can be proven and double checked as objective fact. This is a key point that gets too many candidates in trouble.
Through moral messaging that takes in to account the facts, the opinions, the intentions and perceptions of an audience of voters that already feel overwhelmed, this initial foundational step can build trust, engagement, confidence and honor between voters and the candidates.
S7.E01.N114 of the FSG podcast Wait What Really OK Podcast is called Authenticity of a candidate and the politics of authority. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
* Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
* Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics* * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA *
* FSG Website: https://fishstewarding.com *
* FSG Phone: 325-400-6950 *
* FSG Email: [email protected]*
* © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living.
All Rights Reserved ® ℗ *
Next Episode

Brand Communications Strategist Loren Weisman on success books
Brand Communication Strategist Loren Weisman explores success books in this episode of Loren Weisman's Wait What Really OK Podcast.
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Practical guidance is provided for startups, faith-based businesses, marketing professionals, and e-commerce entrepreneurs to vet success resources effectively.
Weisman emphasizes transparency and authoritative intelligence in brand communication for musicians, artists, authors, and thought leaders.
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