How To Get A Grip

Christina Nicholson is a TV host who helps business owners grow by reaching their ideal customers or clients through the power of traditional and new media without spending big bucks on advertising. In this interview she gives Matthew the lowdown on how to promote yourself in 2020 and beyond ... what to do on which platform and how to get your name out there without selling out.

Connect with Christina over at MediaMavenandMore.com

Omar Zenhom is the founder of the webinar platform Webinar Ninja, and creator and founder of the $100 MBA. In this episode we talk about the growing pains for a technology company, what it’s like to work with his partner, Nicole, and the help he’s had along the way.

Connect with Omar on Twitter, and check out WebinarNinja and the $100 MBA.

Mentioned in this episode:

Dan Martell Antonio Centeno at Real Men Real Style Michael Port - Book Yourself Solid Giovanni Marsico - Archangel Summit Nathan Barry - Convertkit Noah Kagan - Sumo.com Phil Knight - Shoe Dog Ben Horowitz - The Hard Thing About Hard Things Scott Adams - How To Fail At Almost Everything And Still Win Big

MFC003 - A Red Velvet Rope Policy for your coaching business

Have you ever heard of the Red Velvet Rope Policy? If you’ve read Book Yourself Solid, you’re already familiar with this term - and may even have a rough idea of what this policy consists of. But for many coaches, the Red Velvet Rope Policy can still be quite confusing.

What exactly is the Red Velvet Rope Policy? Why is it considered the single most essential and most luxurious policy every coach needs to have in their business arsenal?

In today’s episode, I explain what the Red Velvet Rope Policy is and why it is a critical item for every coaching business. I explain how the Red Velvet Rope Policy helps you filter new clients, allowing only those who energize and inspire you. I discuss how the Red Velvet Rope Policy ensures everyone involved in your coaching business has the absolute best experience possible and share examples of Red Velvet Rope Policy successes and failures. I highlight the fears and misconceptions many coaches have about enforcing a Red Velvet Rope Policy in their coaching business and discuss why it is critical for coaches to accept the responsibility of actively looking for reasons why working with a prospective client may not work. I also share strategies you can use to incorporate the Red Velvet Rope Policy assessment into your discovery session conversation.

“There’s nothing more powerful than being an exclusive and selective coach - and that only comes with your Red Velvet Rope Policy.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• What is a Red Velvet Rope Policy and why it is a critical element of every successful coaching business
• How a Red Velvet Rope Policy acts as a barrier, filtering prospects so you only work with your ideal clients
• Why many ‘Strategy Call’ sessions ultimately result in unhappy clients
• How the Red Velvet Rope Policy ensures your clients receive the very best experience while working with you
• Why many coaches are hesitant to enforce a Red Velvet Rope policy in their coaching business
• Using the Red Velvet Rope Policy assessment to identify qualified clients
• How to incorporate the Red Velvet Rope Policy assessment into your initial discovery session conversation

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

MFC002 - How I got my very first coaching client (and why I LOVE Book Yourself Solid)

Whether you’re just getting started as a coach or you’re already established in the field, consistently attracting more clients is key to building a sustainable, enjoyable business. Every coach enters the industry with dreams of growing their coaching business and creating massive impact in their communities, but in order to continue to create that impact and generate increased profits, we need to step outside of our comfort zones and embrace marketing strategies that will resonate with our ideal clients.

How do new coaches or consultants begin their journey toward financial freedom? How do they find clients that not only need their services but also meet their ‘ideal client’ criteria?

Today, I discuss why I believe the Book Yourself Solid® system is the best system in the world for coaches who want to attract more clients and share how this system helped me book my very first coaching client. I discuss why I decided to leave a financially stable career to dip my toe into coaching and entrepreneurship and the challenges I experienced along the way. I share how I discovered the Book Yourself Solid book and how it led my journey to becoming a certified BYS coach. I also explain why the Book Yourself Solid system is the perfect program for new and established coaches to learn how to attract more clients, make more money, and achieve their biggest, hairiest, and most audacious goals.

“Book Yourself Solid was designed for the small service business owner, but it works for coaches so perfectly because it doesn’t assume any resources that you might not have.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• My journey from working in the corporate world to becoming an entrepreneur and business coach
• The challenges I experienced while launching my first coaching business
• Why I decided to purchase a coaching franchise instead of creating my own coaching system
• How I discovered the Book Yourself Solid book and how it led me down the path to becoming a certified BYS coach
• Why the Book Yourself Solid® system is perfect for new and established coaches

Resources Mentioned:

• Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling - by Michael Port
• Book Yourself Solid® Masterclass
• Book Yourself Solid Facebook Group

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Is there a point to joining a coaching program if all the information is freely accessible? It may seem that there is no need to pay a coach if all the information is freely available, but no one is paying for information. What truly makes a coach valuable is their perspective and insight that cannot come from passively reading information.

In this episode, I talk about why it’s better to give away your highly valuable information. I clarify why a coach’s services are still valuable despite giving away free information. I also discuss why appealing to your client’s emotional side is just as important as their logical side.

“You’re never paying for the information; you’re paying for the result that comes with the information.”

-Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Why you want to give away highly valuable information
• The only instances where information is a highly traded commodity
• Pre-framing the value of the information you give away
• What is passive consumption?
• How a coach is still relevant if all the valuable information is freely accessible
• The importance of appealing to the emotional and logical sides of a client
• Being able to present the same information in multiple ways

Resources Mentioned:

• Book Yourself Solid

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.