Time Management for Coaches and How to Prioritize Sales

09/17/20 • 14 min

MFC004 - Time management for coaches and how to prioritize sales

As a coach, you are typically wearing all of the hats when it comes to running your business. From creating sales funnels and marketing campaigns to vetting leads, booking clients, and creating programs, it is up to you - the coach - to buckle down and get it done, especially when you’re just starting out. But, as a solo entrepreneur, what frequently happens is you begin to focus on the wrong things. You get distracted with the next shiny new object or fall into a productivity trap, constantly chasing your tail until you eventually burn out.

So, how can a solo coach better manage their time, prioritize sales, and focus on the things that are most important and will move the needle in the right direction?

Today, I discuss why it’s critical for coaches to prioritize sales and how you can manage your time in a way that supports your business for many years to come. I discuss how corporate organizations structure and prioritize tasks within their businesses in a way to get the right things done and how many coaches are prioritizing their daily tasks in a way that will eventually lead to reduced productivity and decreased efficiency. I also explain how prioritizing sales and marketing before delivery of services and administrative tasks can impact your business and what this process could look like in your coaching business.

“If you are wearing too many hats, what typically happens is that you focus on the wrong things and end up in a productivity trap.”- Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

Structuring your business to prioritize sales
The negative impact of focusing on ‘busy work’
Creating a daily routine that works for your schedule
How prioritizing sales, marketing, and delivery before administrative tasks can impact your coaching business
What you should be focusing on when prioritizing sales
The connection between marketing and lead generation and how to measure the effectiveness of your marketing efforts
Resources Mentioned:The School for Selling

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MFC004 - Time management for coaches and how to prioritize sales

So, how can a solo coach better manage their time, prioritize sales, and focus on the things that are most important and will move the needle in the right direction?

“If you are wearing too many hats, what typically happens is that you focus on the wrong things and end up in a productivity trap.”- Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

Structuring your business to prioritize sales
The negative impact of focusing on ‘busy work’
Creating a daily routine that works for your schedule
How prioritizing sales, marketing, and delivery before administrative tasks can impact your coaching business
What you should be focusing on when prioritizing sales
The connection between marketing and lead generation and how to measure the effectiveness of your marketing efforts
Resources Mentioned:The School for Selling

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Previous Episode

A Red Velvet Rope Policy for your coaching business

MFC003 - A Red Velvet Rope Policy for your coaching business

Have you ever heard of the Red Velvet Rope Policy? If you’ve read Book Yourself Solid, you’re already familiar with this term - and may even have a rough idea of what this policy consists of. But for many coaches, the Red Velvet Rope Policy can still be quite confusing.

What exactly is the Red Velvet Rope Policy? Why is it considered the single most essential and most luxurious policy every coach needs to have in their business arsenal?

In today’s episode, I explain what the Red Velvet Rope Policy is and why it is a critical item for every coaching business. I explain how the Red Velvet Rope Policy helps you filter new clients, allowing only those who energize and inspire you. I discuss how the Red Velvet Rope Policy ensures everyone involved in your coaching business has the absolute best experience possible and share examples of Red Velvet Rope Policy successes and failures. I highlight the fears and misconceptions many coaches have about enforcing a Red Velvet Rope Policy in their coaching business and discuss why it is critical for coaches to accept the responsibility of actively looking for reasons why working with a prospective client may not work. I also share strategies you can use to incorporate the Red Velvet Rope Policy assessment into your discovery session conversation.

“There’s nothing more powerful than being an exclusive and selective coach - and that only comes with your Red Velvet Rope Policy.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

What is a Red Velvet Rope Policy and why it is a critical element of every successful coaching business
How a Red Velvet Rope Policy acts as a barrier, filtering prospects so you only work with your ideal clients
Why many ‘Strategy Call’ sessions ultimately result in unhappy clients
How the Red Velvet Rope Policy ensures your clients receive the very best experience while working with you
Why many coaches are hesitant to enforce a Red Velvet Rope policy in their coaching business
Using the Red Velvet Rope Policy assessment to identify qualified clients
How to incorporate the Red Velvet Rope Policy assessment into your initial discovery session conversation

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Next Episode

Hate Marketing? Here's the Alternative for Your Coaching Business.

MFC005 - Hate marketing? Here’s the alternative for your coaching business.

What would need to be true if you never had to allocate any resources, budget, time, or energy to proactively attracting leads and converting them into prospects and clients? What could your coaching business look like if you invested zero time, zero money, and zero effort into marketing your services and programs? What would it feel like to build a thriving, successful coaching business that never invested in marketing, but regularly attracts more clients than it can possibly handle?

In today’s episode, I share an alternative marketing strategy you can use to grow your coaching business without feeling like a pushy car salesman. I discuss how word-of-mouth marketing can impact your growth and increase your revenue and the value of creating a referral program to focus less on marketing, and more on delivering a great service. I also discuss how controlling the balance between supply versus demand in the marketplace can help you position your offers as premium services, control your revenue, and control the growth trajectory of your coaching business.

“The ideal coaching business requires zero marketing.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

The importance of focusing on being efficient in your coaching business
The different types of coaches and coaching philosophies
Building a ‘set it and forget it’ marketing system that consistently generates leads
Using word-of-mouth marketing to grow your business and increase your revenue
Creating a referral program that makes it easy - and natural - for your clients to refer people to you
How positioning your offers as a premium service by controlling the balance between supply and demand allows you to control your revenue and growth trajectory

Resources Mentioned: