How I got my very first coaching client (and why I LOVE Book Yourself Solid)

09/17/20 • 22 min

MFC002 - How I got my very first coaching client (and why I LOVE Book Yourself Solid)

Whether you’re just getting started as a coach or you’re already established in the field, consistently attracting more clients is key to building a sustainable, enjoyable business. Every coach enters the industry with dreams of growing their coaching business and creating massive impact in their communities, but in order to continue to create that impact and generate increased profits, we need to step outside of our comfort zones and embrace marketing strategies that will resonate with our ideal clients.

How do new coaches or consultants begin their journey toward financial freedom? How do they find clients that not only need their services but also meet their ‘ideal client’ criteria?

Today, I discuss why I believe the Book Yourself Solid® system is the best system in the world for coaches who want to attract more clients and share how this system helped me book my very first coaching client. I discuss why I decided to leave a financially stable career to dip my toe into coaching and entrepreneurship and the challenges I experienced along the way. I share how I discovered the Book Yourself Solid book and how it led my journey to becoming a certified BYS coach. I also explain why the Book Yourself Solid system is the perfect program for new and established coaches to learn how to attract more clients, make more money, and achieve their biggest, hairiest, and most audacious goals.

“Book Yourself Solid was designed for the small service business owner, but it works for coaches so perfectly because it doesn’t assume any resources that you might not have.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

My journey from working in the corporate world to becoming an entrepreneur and business coach
The challenges I experienced while launching my first coaching business
Why I decided to purchase a coaching franchise instead of creating my own coaching system
How I discovered the Book Yourself Solid book and how it led me down the path to becoming a certified BYS coach
Why the Book Yourself Solid® system is perfect for new and established coaches

Resources Mentioned:

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

MFC002 - How I got my very first coaching client (and why I LOVE Book Yourself Solid)

How do new coaches or consultants begin their journey toward financial freedom? How do they find clients that not only need their services but also meet their ‘ideal client’ criteria?

This week on Book Yourself Solid® Marketing For Coaches Podcast:

My journey from working in the corporate world to becoming an entrepreneur and business coach
The challenges I experienced while launching my first coaching business
Why I decided to purchase a coaching franchise instead of creating my own coaching system
How I discovered the Book Yourself Solid book and how it led me down the path to becoming a certified BYS coach
Why the Book Yourself Solid® system is perfect for new and established coaches

Resources Mentioned:

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Previous Episode

Jade Jemma - Mermaids, Marketing and Media

Jade makes all things sales and selling fun and helps freedom-focused entrepreneurs to make more sales in ways that they and their audience will love.

We go deep on mermaids, show-business (including a NSFW story about why she's not in THAT business any more) and whether Richard Branson is any good at the dinner table.

Find out more about Jade at freedomzest.com and connect with her on Twitter, Instagram, and Facebook.

Next Episode

A Red Velvet Rope Policy for your coaching business

MFC003 - A Red Velvet Rope Policy for your coaching business

Have you ever heard of the Red Velvet Rope Policy? If you’ve read Book Yourself Solid, you’re already familiar with this term - and may even have a rough idea of what this policy consists of. But for many coaches, the Red Velvet Rope Policy can still be quite confusing.

What exactly is the Red Velvet Rope Policy? Why is it considered the single most essential and most luxurious policy every coach needs to have in their business arsenal?

In today’s episode, I explain what the Red Velvet Rope Policy is and why it is a critical item for every coaching business. I explain how the Red Velvet Rope Policy helps you filter new clients, allowing only those who energize and inspire you. I discuss how the Red Velvet Rope Policy ensures everyone involved in your coaching business has the absolute best experience possible and share examples of Red Velvet Rope Policy successes and failures. I highlight the fears and misconceptions many coaches have about enforcing a Red Velvet Rope Policy in their coaching business and discuss why it is critical for coaches to accept the responsibility of actively looking for reasons why working with a prospective client may not work. I also share strategies you can use to incorporate the Red Velvet Rope Policy assessment into your discovery session conversation.

“There’s nothing more powerful than being an exclusive and selective coach - and that only comes with your Red Velvet Rope Policy.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

What is a Red Velvet Rope Policy and why it is a critical element of every successful coaching business
How a Red Velvet Rope Policy acts as a barrier, filtering prospects so you only work with your ideal clients
Why many ‘Strategy Call’ sessions ultimately result in unhappy clients
How the Red Velvet Rope Policy ensures your clients receive the very best experience while working with you
Why many coaches are hesitant to enforce a Red Velvet Rope policy in their coaching business
Using the Red Velvet Rope Policy assessment to identify qualified clients
How to incorporate the Red Velvet Rope Policy assessment into your initial discovery session conversation

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.