Artificial Intelligence Statement from FSG. How we use AI.

02/08/23 • 9 min

In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI tools transparently and ethically to support businesses while maintaining trust and authenticity. Loren discusses responsible AI for business, emphasizing transparency in AI use and the importance of vetting generative AI content.
Discover practical strategies for leveraging AI marketing tools, marketing automation, and growth hacking AI to enhance your brand. This episode highlights how faith-driven technology and data-driven AI can align with ethical standards while driving growth. Loren explains how transparent AI practices can build trust and credibility in branding, marketing, and business operations.
Whether you're exploring faith-based tech, generative AI vetting, or trustworthy AI solutions, this episode offers actionable advice for integrating AI into your business responsibly. From faith-driven innovation to growth marketing strategies, Loren provides insights that resonate with entrepreneurs, startups, and established businesses alike.
Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available.

Previous Episode

What is a messaging and optics strategist?

What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and optics strategist. It explores how strategic messaging, branding insights, and optics consulting can strengthen the foundation of a brand, product, business, or story.
A messaging and optics strategist evaluates communication patterns, message clarity, and perceptions across online and offline platforms.
Through research analysis and messaging tactics, they identify gaps, align objectives, and create a blueprint for effective messaging solutions. This process enhances brand clarity, market engagement, and strategic messaging while reducing unnecessary marketing costs.In this unscripted episode,
Loren Weisman shares actionable insights into market messaging, engagement frameworks, and optics consulting to help businesses refine their approach.
Recorded using MOTIV Audio with light mastering on BandLab, this podcast provides practical strategies for improving branding efforts and engagement tactics.The Wait What Really OK Podcast is available on Apple Podcasts, Pandora, Spotify, and many other platforms where you find podcasts

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Google it or googling it does not provide authority answers

Popularity and Hype Over Authority and Truth: How Google Search Has Lost Credibility
In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credible marketing info or trusted signals for your brand.
Loren shares actionable strategies to navigate the challenges of content credibility and digital reputation. Discover how to evaluate marketing transparency, build brand integrity, and amplify trusted marketing practices. He explains the importance of identifying credible brands and leveraging growth marketing tactics to establish digital trust while avoiding misinformation.
This episode offers insights into creating credible content, strengthening personal brands, and improving market credibility. Loren highlights how trusted signals and digital integrity can enhance your branding efforts while navigating the evolving landscape of search engine reliability.
Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on branding insights, credible marketing tactics, and reputation management.