2025's Love Letter to Podcasting

02/14/25 • 34 min

Welcome to the inaugural episode of Wait For It, our annual love letter to podcasting.

I’m your host, Rachel Elsts Downey, founder of Share Your Genius, and if there’s one thing I know, it’s this: Podcasting isn’t just content. It’s connection.

In this episode, we’ll reflect on where podcasting has been, where it’s headed, and why it still matters. We’ll break down the stats shaping the industry, the trends that actually move the needle, and—most importantly—the one thing that will always set the best podcasts apart: the ability to create real, human connection.

Because it’s never just a podcast. It’s a trust-builder. A conversation-starter. A business accelerator.

So wait for it... because I think you’re going to love what you’re about to hear.

(00:00) wait for it...

(01:44) The birth of Share Your Genius

(06:23) 3 Stats Recapping the Podcast Industry in 2024

(10:59) 3 Trends Shaping the Future of Podcasting

(17:35) Show vs. Feed: Choosing Your Podcast Strategy

(23:25) Maximizing Your Podcast Strategy

(25:53) The Heartbeat of Your Brand

(26:34) How does this all come together?

Want more?
💌Connect with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
💌Subscribe to our newsletter, Genius Cuts: https://shareyourgenius.substack.com/

Created by Share Your Genius: https://shareyourgenius.com/

Welcome to the inaugural episode of Wait For It, our annual love letter to podcasting.

I’m your host, Rachel Elsts Downey, founder of Share Your Genius, and if there’s one thing I know, it’s this: Podcasting isn’t just content. It’s connection.

Because it’s never just a podcast. It’s a trust-builder. A conversation-starter. A business accelerator.

So wait for it... because I think you’re going to love what you’re about to hear.

(00:00) wait for it...

(01:44) The birth of Share Your Genius

(06:23) 3 Stats Recapping the Podcast Industry in 2024

(10:59) 3 Trends Shaping the Future of Podcasting

(17:35) Show vs. Feed: Choosing Your Podcast Strategy

(23:25) Maximizing Your Podcast Strategy

(25:53) The Heartbeat of Your Brand

(26:34) How does this all come together?

Want more?
💌Connect with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
💌Subscribe to our newsletter, Genius Cuts: https://shareyourgenius.substack.com/

Created by Share Your Genius: https://shareyourgenius.com/

Previous Episode

wait for it...

Introducing Wait For It, an annual love letter to podcasting.

Every year on Valentine's Day, we share what we've learned over the past year in b2b podcasting, helping you stay confident in your ability to create shows that you love. Because podcasting isn't just another content play, it's a strategy. It's story. It's connection. It's the heartbeat of your brand.

Created by Share Your Genius https://shareyourgenius.com/
Hosted by our CEO and founder, Rachel Elsts Downey https://www.linkedin.com/in/rachelelstsdowney/