Voices Behind The Music

Have you ever attended a concert in Augmented Reality? OR have you ever used an Instagram filter that made it seem like an artist was performing right in your living room? Well, now you can! This week’s guest is Vivek Agrawal, and he is sharing his amazing journey from tech executive to musician. What he learned in tech that betters his music, how artists have to promote themselves differently during a pandemic, and why following your passion is so important.

Vivek Agrawal makes Hindi music in augmented reality. A technologist turned composer, Vivek has spent the past several years completing his debut album and developing mixed reality experiences to showcase his music. He has worked with AR Rahman, co-created the Bose Frames, and is passionate about the power of immersive technology and the 3D metaverse to elevate the music listening experience.

@viagrawal on Instagram

Big takeaway: Facetime and Zoom meetings may not feel like authentic connections to many people, so seeking out alternate ways to forge connections between an artist and their fanbase, or any human at all, is particularly important right now.

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Have you ever wondered how managers and producers find the next biggest star? How do they know they’ll be popular, and what do they do to develop them into the artists they eventually become? David Boxenbaum breaks it all down from his perspective having discovered the legendary Maroon 5! Learn what is possible to fix versus what can’t be learned, and why some artists are just natural stars.

You’ll also hear some great stories about Dave’s interactions with stars like Beyonce and Diddy, and how he is using his music biz experience in his latest business venture.

Davids Boxenbaum is the CEO of Newport Media Advisors, providing strategy consulting services to technology companies in media and entertainment, with a focus on the music and book publishing verticals. Throughout his career, he discovered and developed several platinum acts, including Maroon 5. David co-founded A&M/Octone Records, where he developed the upstream business model (now an industry standard) and was one of the early innovators in multi-rights artists deals.

Big Takeaway: Scouting an artist is like scouting a baseball player. It’s not about how good they are now, but how good they good be in 2 to 5 years. You can polish a star, but you can’t create a star, so you have to know what you can fix and what you can’t.

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Do you love a good origin story about how a musician got their start? Did you hear about the one where her brother got his hand stuck in a pasta machine and that ended up being the start of her international touring career? Maureen Herman is her name and she tells Jeff all about how tragedy led to opportunity not once, but twice during her music career.

Maureen is a writer and bass guitarist, who played with the iconic Babes in Toyland. They played venues all over the US and Europe and she is now in the midst of writing her memoir.

Big takeaway: Having a community of creative people around you is the best support, inspiration, and built-in network you can find.

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Have you ever thought about how important music is during your workout? Learn why this is true, and why the sound of a business is so important to its success in this exciting conversation with Teff Martinez!

Teff is the Content Director for the Aaptiv division at Pear Sports. Her role includes managing an audio engineering team, developing content strategies, and keeping in-app content releases moving forward on a daily basis. Her expertise in music & audio has led her to work for big companies like ESPN (The Walt Disney Company) as a lead audio engineer, and Chewy where she got to lead in all audio initiatives and build out the audio department workflow. When she's not working, Teff is an avid songwriter, music maker, and content creator.

Big Takeaway: The future of music will be heavily influenced not only by audio branding used by businesses but by the creator innovations from bedroom musicians.

Follow Teff on social @ thataudiochick and @ teffmusic

Learn more at https://aaptiv.com/

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Imagine putting out a song on Soundcloud and getting discovered by one of the biggest composers of all time. Well, that’s what happened to today’s guest Rianjali Bhowmick. Her story of getting discovered is truly magical, but as she talks to Jeff about it, her life wasn’t always that way! In fact, it came at a really difficult time for her.

Fast forward and her career has launched to include singing at Citifield, performing with Bono, composing for Netflix, and so much more. Learn all about what her journey was like and her awesome outlook on creating work.

Big Takeaway: Artists often get just as nervous to perform for 3 people as they do for 25,000 – or Rianjali does at least!

Follow @rianjalimusic on Instagram and Youtube

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts