Pivoting from Tech Executive to Musician through Augmented Reality - with Vivek Agrawal

Have you ever attended a concert in Augmented Reality? OR have you ever used an Instagram filter that made it seem like an artist was performing right in your living room? Well, now you can! This week’s guest is Vivek Agrawal, and he is sharing his amazing journey from tech executive to musician. What he learned in tech that betters his music, how artists have to promote themselves differently during a pandemic, and why following your passion is so important.

Vivek Agrawal makes Hindi music in augmented reality. A technologist turned composer, Vivek has spent the past several years completing his debut album and developing mixed reality experiences to showcase his music. He has worked with AR Rahman, co-created the Bose Frames, and is passionate about the power of immersive technology and the 3D metaverse to elevate the music listening experience.

@viagrawal on Instagram

Big takeaway: Facetime and Zoom meetings may not feel like authentic connections to many people, so seeking out alternate ways to forge connections between an artist and their fanbase, or any human at all, is particularly important right now.

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts