Pivoting from Tech Executive to Musician through Augmented Reality - with Vivek Agrawal

11/30/21 • 25 min

3 Listeners

Have you ever attended a concert in Augmented Reality? OR have you ever used an Instagram filter that made it seem like an artist was performing right in your living room? Well, now you can! This week’s guest is Vivek Agrawal, and he is sharing his amazing journey from tech executive to musician. What he learned in tech that betters his music, how artists have to promote themselves differently during a pandemic, and why following your passion is so important.

Vivek Agrawal makes Hindi music in augmented reality. A technologist turned composer, Vivek has spent the past several years completing his debut album and developing mixed reality experiences to showcase his music. He has worked with AR Rahman, co-created the Bose Frames, and is passionate about the power of immersive technology and the 3D metaverse to elevate the music listening experience.

@viagrawal on Instagram

Big takeaway: Facetime and Zoom meetings may not feel like authentic connections to many people, so seeking out alternate ways to forge connections between an artist and their fanbase, or any human at all, is particularly important right now.

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

@viagrawal on Instagram

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Previous Episode

Taking Chances and Touring the World in a Female Punk Band – with Maureen Herman

1 Recommendations

Do you love a good origin story about how a musician got their start? Did you hear about the one where her brother got his hand stuck in a pasta machine and that ended up being the start of her international touring career? Maureen Herman is her name and she tells Jeff all about how tragedy led to opportunity not once, but twice during her music career.

Maureen is a writer and bass guitarist, who played with the iconic Babes in Toyland. They played venues all over the US and Europe and she is now in the midst of writing her memoir.

Big takeaway: Having a community of creative people around you is the best support, inspiration, and built-in network you can find.

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Next Episode

Authentic Music Marketing for Brands with Geoff Cotrill

Have you ever thought about how music enhances marketing? Why do brands so popularly partner with artists, and how can they do it best? Here to share his take on marketing with music is Geoff Cottrrill. Learn how he started the Rubber Tracks initiative at Converse to support emerging artists, the story behind Starbucks CDs, and the time Paul McCartney showed him baby pictures of his daughter Beatrice!

Geoff Cottrill is a marketing wizard and music taste-maker. He has held marketing executive roles with some of the best-known brands in the world from Proctor and Gamble to Starbucks, to Coca-Cola, Converse, and Now Top Golf. Geoff was also the chairman of the Grammy Foundation for over a decade. Music and marketing have been an important strategic initiative for him, having launched Converses undiscovered artists program called Rubber Tracks and Starbucks’ music initiative Hear Music.

Big Takeaway: When using music in your marketing efforts, the best thing you can do is let the artist do their art. Find the artist that matches your brand’s vision but then ask them what they want to do. Let them be authentic and simply be the platform allowing them to share their authenticity.

Follow Geoff on LinkedIn!

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts