Fitness Music and Sonic Branding with Teff Martinez

Have you ever thought about how important music is during your workout? Learn why this is true, and why the sound of a business is so important to its success in this exciting conversation with Teff Martinez!

Teff is the Content Director for the Aaptiv division at Pear Sports. Her role includes managing an audio engineering team, developing content strategies, and keeping in-app content releases moving forward on a daily basis. Her expertise in music & audio has led her to work for big companies like ESPN (The Walt Disney Company) as a lead audio engineer, and Chewy where she got to lead in all audio initiatives and build out the audio department workflow. When she's not working, Teff is an avid songwriter, music maker, and content creator.

Big Takeaway: The future of music will be heavily influenced not only by audio branding used by businesses but by the creator innovations from bedroom musicians.

Follow Teff on social @ thataudiochick and @ teffmusic

Learn more at https://aaptiv.com/

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts