The intersection of Music, Tech, and Finance - with Sun Jen Yung

11/09/21 • 22 min

4 Listeners

We all use music tech from companies like Spotify, Google, or Facebook, but we may be using it without really even knowing what’s involved. This next guest certainly knows and is here to explain to us how finance and acquisitions affect the music industry.

Sun is a Partner and Head of Digital Media at Nfluence Partners. She has a passion for the music industry and has sold music tech companies to Facebook, YouTube/Google, SESAC, SOCAN, and Spotify amongst others.

With her expertise in investment banking, Sun offers amazing advice to music startups and entrepreneurs on getting their business funded, and what kind of strategic moves will help them succeed.

Big Takeaway: There are a lot of really exciting verticals for music outside of just the explosion of growth in streaming. Some of the verticals include gaming, social, and fitness, and we are likely to see an influx of acquisitions in those sectors for music-related companies.

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

With her expertise in investment banking, Sun offers amazing advice to music startups and entrepreneurs on getting their business funded, and what kind of strategic moves will help them succeed.

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Previous Episode

Touring with Fleetwood Mac, Debuting Original Music, and Music Career Advice - with Taku Hirano

11 Recommendations

From touring with Whitney Houston to booking the Fleetwood Mac tour by subbing for Stevie Nicks, Taku Hirano has played with some of the absolute greats. His skills as a drummer are unmatched and have led him to have one of the most interesting and exciting performance careers. He recently released his debut album of original music, and is heading out on tour this month!

Taku found a passion for music at a very early age, and with the support of his parents, and amazing teachers along the way, studied across the globe from the Hong Kong International School to Julliard, to the Berklee College of Music. Taku speaks with Jeff about some of his best memories on tour and funniest mishaps. He also shares his most important tips for young musicians looking to build a career in music.

Big Takeaways: If you want to be a working musician, you have to have an understanding of various genres and techniques. No matter what instrument you play, you have to embrace music.

Downloading/Streaming/Purchasing "Blu York - Live in NYC":https://takuhirano.bandcamp.com/

Website - Tour dates, info: https://taku.ninja/

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Next Episode

Discovering Maroon 5, Developing Hot Artists, and Dinner with Stars - with David Boxenbaum

1 Recommendations

Have you ever wondered how managers and producers find the next biggest star? How do they know they’ll be popular, and what do they do to develop them into the artists they eventually become? David Boxenbaum breaks it all down from his perspective having discovered the legendary Maroon 5! Learn what is possible to fix versus what can’t be learned, and why some artists are just natural stars.

You’ll also hear some great stories about Dave’s interactions with stars like Beyonce and Diddy, and how he is using his music biz experience in his latest business venture.

Davids Boxenbaum is the CEO of Newport Media Advisors, providing strategy consulting services to technology companies in media and entertainment, with a focus on the music and book publishing verticals. Throughout his career, he discovered and developed several platinum acts, including Maroon 5. David co-founded A&M/Octone Records, where he developed the upstream business model (now an industry standard) and was one of the early innovators in multi-rights artists deals.

Big Takeaway: Scouting an artist is like scouting a baseball player. It’s not about how good they are now, but how good they good be in 2 to 5 years. You can polish a star, but you can’t create a star, so you have to know what you can fix and what you can’t.

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts