Predicting Music Trends, Understanding Crypto for Artists, and Deconstructing In-Game Concerts - with Cherie Hu

10/26/21 • 25 min

10 Listeners

Does the world of NFTs and crypto confuse you? Well, Cherie Hu is here to thoroughly explain the world of social tokens in music. Learn why digital collectibles are on the rise, and what this means for the future of music. Cherie also discusses her next big predictions for the music industry, as well as her experience having dinner with Jack Stratton from Vulfpeck.

Cherie is an award-winning researcher and entrepreneur focused on the nexus of music, technology, and business. She is the founder and publisher of the paid music/tech newsletter Water & Music, and has freelance bylines in Billboard, Forbes, NPR Music, Pitchfork, and many other publications. She also teaches classes on music, business, and gaming at NYU's Clive Davis Institute of Recorded Music.

Big Takeaway: The economics of streaming does not work for all artists in all genres. By utilizing crypto and NFTs specifically, artists can code their own economics around their creative work into their social tokens.

Follow Cherie @cheriehu42 on Instagram and Twitter and learn more at CherieHu.com

Subscribe to her newsletter at waterandmusic.com

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Follow Cherie @cheriehu42 on Instagram and Twitter and learn more at CherieHu.com

Subscribe to her newsletter at waterandmusic.com

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Previous Episode

Finding Funk, Mastering Sound, and Reviving Vinyl - with Eddie Roberts

10 Recommendations

Ever wondered what it’s like to be an international funk guitarist, playing shows and events all over the world? Get a fun behind-the-scenes look as Jeff Yasuda speaks with Eddie Roberts about how he discovered jazz through record sleeves, his international performance career, the music discovery platform he created called Color Red, and why he was pressing vinyl during the pandemic.

Eddie Roberts has been producing music for over 20 years. He’s worked with some of the biggest names in the funk & soul world as a producer, composer, and musician, including members of The Meters, Headhunters, Lettuce, Soulive, The Motet, Galactic, Greyboy Allstars & Robert Walter, Matador Soul Sounds, Reed Mathis, and West Coast Sounds, to name a few. Eddie's sound is an integral part of today's Funk & Soul scene.

Follow Eddie on Facebook and visit Color-Red.comNew Master Sounds: thenewmastersounds.com

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts

Next Episode

Touring with Fleetwood Mac, Debuting Original Music, and Music Career Advice - with Taku Hirano

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From touring with Whitney Houston to booking the Fleetwood Mac tour by subbing for Stevie Nicks, Taku Hirano has played with some of the absolute greats. His skills as a drummer are unmatched and have led him to have one of the most interesting and exciting performance careers. He recently released his debut album of original music, and is heading out on tour this month!

Taku found a passion for music at a very early age, and with the support of his parents, and amazing teachers along the way, studied across the globe from the Hong Kong International School to Julliard, to the Berklee College of Music. Taku speaks with Jeff about some of his best memories on tour and funniest mishaps. He also shares his most important tips for young musicians looking to build a career in music.

Big Takeaways: If you want to be a working musician, you have to have an understanding of various genres and techniques. No matter what instrument you play, you have to embrace music.

Downloading/Streaming/Purchasing "Blu York - Live in NYC":https://takuhirano.bandcamp.com/

Website - Tour dates, info: https://taku.ninja/

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts