Useful Content - Content Creation & Strategy Podcast for Marketing Teams - Your Customers Help You Make Better Content ( If you talk to them ) - Teacher: Callum Armstrong

Your Customers Help You Make Better Content ( If you talk to them ) - Teacher: Callum Armstrong

07/11/24 • 46 min

Useful Content - Content Creation & Strategy Podcast for Marketing Teams

In this episode of the Useful Content Podcast, host Juma welcomes content marketing specialist Callum Armstrong. The discussion covers Callum's journey from running a content marketing agency to becoming a coach, emphasizing the importance of building client capabilities for long-term success. The conversation dives into the nuances of conducting effective customer interviews, from understanding the 'why' and 'who,' to practical strategies for gathering and utilizing qualitative feedback. Callum shares invaluable tips on how business owners can leverage customer insights to create impactful and relevant content, ensuring continuous improvement and customer satisfaction.

00:00 Welcome to the Useful Content Podcast

01:02 Callum's Journey in Content Marketing

02:00 Transition from Agency to Coaching

04:52 The Importance of Customer Interviews

07:04 Gathering Insights from Customer Feedback

16:32 Identifying Your Target Audience

21:29 The Mechanics of Conducting Interviews

21:58 Finding Potential Clients and Leads

22:57 Setting Up Effective Meetings

23:19 The Importance of Recording Interviews

25:46 Challenges with Survey Forms

27:15 Determining the Number of Interviews

29:22 Incentivizing Customer Interviews

31:56 Alternative Methods for Customer Feedback

35:56 Creating and Using an Idea Farm Document

38:52 Final Thoughts on Customer Interviews

41:31 Conclusion and Contact Information

Callum Armstrong is our Teacher.

Connect with Callum:
https://www.linkedin.com/in/callum-armstrong/

Get Callum's Customer Interview Toolkit https://docs.google.com/document/d/12839OMla5Bu6wnahK0F2Qq3F2VZ3JDC3BZV1p5K_fdg/edit#heading=h.yaqnhsjsfb4v

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister

00:00 Welcome to the Useful Content Podcast

01:02 Callum's Journey in Content Marketing

02:00 Transition from Agency to Coaching

04:52 The Importance of Customer Interviews

07:04 Gathering Insights from Customer Feedback

16:32 Identifying Your Target Audience

21:29 The Mechanics of Conducting Interviews

21:58 Finding Potential Clients and Leads

22:57 Setting Up Effective Meetings

23:19 The Importance of Recording Interviews

25:46 Challenges with Survey Forms

27:15 Determining the Number of Interviews

29:22 Incentivizing Customer Interviews

31:56 Alternative Methods for Customer Feedback

35:56 Creating and Using an Idea Farm Document

38:52 Final Thoughts on Customer Interviews

41:31 Conclusion and Contact Information

Callum Armstrong is our Teacher.

Connect with Callum:
https://www.linkedin.com/in/callum-armstrong/

Get Callum's Customer Interview Toolkit https://docs.google.com/document/d/12839OMla5Bu6wnahK0F2Qq3F2VZ3JDC3BZV1p5K_fdg/edit#heading=h.yaqnhsjsfb4v

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister

Previous Episode

How to Make Your Linkedin Brand Personal - Teacher: Liam Darmody

In this episode of Useful Content, Juma interviews Liam Darmody, the founder of Liam's Brand Stand. The conversation delivers valuable insights into the importance of building a personal brand on LinkedIn. Liam shares his journey from operations to brand marketing, offering practical advice for business owners on enhancing their profiles and engaging with their target audience. Key topics include the significance of personal and relatable content, overcoming the fear of posting, and leveraging LinkedIn for business growth and opportunities. Join the discussion to learn how to develop an authentic and compelling personal brand.

00:00 Introduction and Technical Difficulties

01:17 Meet Liam Darmody: New Teacher in the Useful Content Classroom

01:49 Liam's Journey and Philosophy on Personal Branding

03:08 The Importance of Personal Branding

05:48 Balancing Personal and Professional Content

14:04 Overcoming the Fear of Sharing Online

17:58 The Unique Culture of LinkedIn

19:50 Addressing LinkedIn Criticisms

22:09 The Importance of Authenticity in Content Creation

23:07 Curating Your Social Media Feed

24:52 Building a Personal Brand on LinkedIn

27:17 The Power of Personal Branding: A Success Story

31:23 Practical Tips for Optimizing Your LinkedIn Profile

33:59 Engaging with Your Ideal Audience on LinkedIn

37:47 Networking and Building Relationships on LinkedIn

38:48 Conclusion and Final Thoughts

Liam Darmody is our Teacher.
Connect with Liam:

Linkedin: https://www.linkedin.com/in/liamdarmody1

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister

Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister

Next Episode

Is Community the Future of Brands? - Teacher: Mark W. Schaefer

In this episode of Useful Content, Mark Schaefer, a globally recognized author and marketing expert, discusses the importance of building brand communities. He explores the concept of community as the last great marketing strategy and shares insights from his latest book, 'Belonging to the Brand.' Mark explains how community-building can create deeper emotional connections, foster customer loyalty, and drive brand relevance. He also shares personal experiences and practical advice on leading and nurturing online communities. Finally, Mark talks about the importance of human-centered marketing and how businesses can effectively leverage community insights for content co-creation and innovation.

00:00 Introduction to Social Media and Emotional Connection

00:29 Meet Mark Schaefer: Marketing Expert and Author

01:08 The Power of Community in Brand Building

03:07 Mark Schaefer's Journey and Philosophy

06:59 Defining Community and Brand Marketing

12:23 The Emotional Continuum and Brand Loyalty

17:14 Challenges and Strategies in Community Leadership

24:28 Fostering a Positive Community Culture

24:43 Challenges in Maintaining Community Standards

26:50 Choosing the Right Platform for Your Community

30:27 The Importance of Community Purpose

36:02 Co-Creation and Collaboration in Communities