Your Customers Help You Make Better Content ( If you talk to them ) - Teacher: Callum Armstrong

In this episode of the Useful Content Podcast, host Juma welcomes content marketing specialist Callum Armstrong. The discussion covers Callum's journey from running a content marketing agency to becoming a coach, emphasizing the importance of building client capabilities for long-term success. The conversation dives into the nuances of conducting effective customer interviews, from understanding the 'why' and 'who,' to practical strategies for gathering and utilizing qualitative feedback. Callum shares invaluable tips on how business owners can leverage customer insights to create impactful and relevant content, ensuring continuous improvement and customer satisfaction.

00:00 Welcome to the Useful Content Podcast

01:02 Callum's Journey in Content Marketing

02:00 Transition from Agency to Coaching

04:52 The Importance of Customer Interviews

07:04 Gathering Insights from Customer Feedback

16:32 Identifying Your Target Audience

21:29 The Mechanics of Conducting Interviews

21:58 Finding Potential Clients and Leads

22:57 Setting Up Effective Meetings

23:19 The Importance of Recording Interviews

25:46 Challenges with Survey Forms

27:15 Determining the Number of Interviews

29:22 Incentivizing Customer Interviews

31:56 Alternative Methods for Customer Feedback

35:56 Creating and Using an Idea Farm Document

38:52 Final Thoughts on Customer Interviews

41:31 Conclusion and Contact Information

Callum Armstrong is our Teacher.

Connect with Callum:
https://www.linkedin.com/in/callum-armstrong/

Get Callum's Customer Interview Toolkit https://docs.google.com/document/d/12839OMla5Bu6wnahK0F2Qq3F2VZ3JDC3BZV1p5K_fdg/edit#heading=h.yaqnhsjsfb4v

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Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
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