
What You Need to Know About Rocky | One-Shot #14
02/02/22 • 16 min
1 Listener
In this one-shot, Jay unpacks one of Rocky’s most iconic scenes to better understand how we can approach our own constraints and begin to use them to our advantage.
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Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
SPONSOR: Riverside
Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.
Learn more and try it free at https://riverside.fm/
CONNECT WITH US ELSEWHERE:
Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
Instagram: https://instagram.com/jacunzo
LinkedIn: https://linkedin.com/in/jayacunzo
Email: [email protected]
PRODUCTION:
Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
Producer and researcher: Ilana Nevins - https://www.ilananevins.com
ABOUT THE SHOW:
Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.
Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”
Thanks for listening and supporting Unthinkable!
In this one-shot, Jay unpacks one of Rocky’s most iconic scenes to better understand how we can approach our own constraints and begin to use them to our advantage.
SHARE THE SHOW:
Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay
SUBSCRIBE TO THE NEWSLETTER:
https://jayacunzo.com/newsletter
Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
SPONSOR: Riverside
Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.
Learn more and try it free at https://riverside.fm/
CONNECT WITH US ELSEWHERE:
Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
Instagram: https://instagram.com/jacunzo
LinkedIn: https://linkedin.com/in/jayacunzo
Email: [email protected]
PRODUCTION:
Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
Producer and researcher: Ilana Nevins - https://www.ilananevins.com
ABOUT THE SHOW:
Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.
Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”
Thanks for listening and supporting Unthinkable!
Previous Episode

The Concept: Telic
In the first installment of The Concept, we learn about telic and its opposite, paratelic. These ideas inform our own internal motivations -- or that of our teams -- and they can radically change the results we see from our work.
SHARE THE SHOW:
Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay
SUBSCRIBE TO THE NEWSLETTER:
https://jayacunzo.com/newsletter
Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
SPONSOR: Riverside
Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.
Learn more and try it free at https://riverside.fm/
CONNECT WITH ME ELSEWHERE:
Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
Instagram: https://instagram.com/jacunzo
LinkedIn: https://linkedin.com/in/jayacunzo
Email: [email protected]
PRODUCTION:
Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
Producer and researcher: Ilana Nevins - https://www.ilananevins.com
RESEARCH LINKS:
- https://diginole.lib.fsu.edu/islandora/object/fsu:182009/datastream/PDF/view
- https://www.frontiersin.org/articles/10.3389/fpsyg.2015.00746/full
- https://trans4mind.com/transformation/transform4.2.htm
- https://en.wikipedia.org/wiki/Reversal_theory
- https://scholarworks.uark.edu/cgi/viewcontent.cgi?article=1843&context=etd
- https://positivepsychology.com/theory-psychology-flow/
- http://www.dankalia.com/mind/dt/_pschlg/ReversalTheory/RT_TheoryMotiv.htm
- https://worldofwork.io/2020/03/reversal-theory-motivation-and-emotion-in-motion/
- https://flowleadership.org/flow-benefits/
- https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1036&context=rpta_fac
- http://michaelapter.net/wp-content/uploads/2016/04/Personality_Dynamics.pdf
Next Episode

Smell Like You Mean It
Suzy Batiz calls herself CEO to more conservative crowds, but PEO to everyone else. To define PEO, however, would be to make more than a few people blush. The Poo Executive Officer.
Suzy is the founder of Poo-Pourri, a toilet spray that solves the problem of bathroom smells in a way that runs counter to conventional thinking. But more than the hilarious branding and advertising (and there's plenty of that, as we hear in this episode), Suzy and her company showcase the power of something called First-Principle Insights in helping us create more innovative work.
SHARE THE SHOW:
Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay
SUBSCRIBE TO THE NEWSLETTER:
https://jayacunzo.com/newsletter
Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
VOICES IN THIS EPISODE:
- Suzy Batiz -- https://www.suzybatiz.com/ and https://www.instagram.com/suzybatiz/?hl=en
SPONSOR: Riverside
Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.
Learn more and try it free at https://riverside.fm/
CONNECT WITH ME ELSEWHERE:
Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
Instagram: https://instagram.com/jacunzo
LinkedIn: https://linkedin.com/in/jayacunzo
Email: [email protected]
PRODUCTION:
Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
Producer and researcher: Ilana Nevins - https://www.ilananevins.com
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