Unthinkable with Jay Acunzo

Today, we hear the story of Patreon, as told by cofounder and CEO Jack Conte. More pressing for our purposes as makers, however, is the driving belief Jack shares which is the beating heart of the creator economy -- or should be.

There's a coming fork in the road we'll face if we want to create for a living and thrive. The decision is embedded into the very name of the movement: creator economy.

I think the pendulum has swung too far towards the economy part, and we need to remember what this is for: finding ways to fund the work and lives of the creative people who make our world -- and our experience of it -- better.

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Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

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https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

• Jack Conte, cofounder and CEO of Patreon -- https://twitter.com/jackconte

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH ME ELSEWHERE:

Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

Instagram: https://instagram.com/jacunzo

LinkedIn: https://linkedin.com/in/jayacunzo

Email: [email protected]

PRODUCTION:

Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening!

In the first installment of The Concept, we learn about telic and its opposite, paratelic. These ideas inform our own internal motivations -- or that of our teams -- and they can radically change the results we see from our work.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH ME ELSEWHERE:

Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

Instagram: https://instagram.com/jacunzo

LinkedIn: https://linkedin.com/in/jayacunzo

Email: [email protected]

PRODUCTION:

Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

Producer and researcher: Ilana Nevins - https://www.ilananevins.com

RESEARCH LINKS:

• https://diginole.lib.fsu.edu/islandora/object/fsu:182009/datastream/PDF/view
• https://www.frontiersin.org/articles/10.3389/fpsyg.2015.00746/full
• https://trans4mind.com/transformation/transform4.2.htm
• https://en.wikipedia.org/wiki/Reversal_theory
• https://scholarworks.uark.edu/cgi/viewcontent.cgi?article=1843&context=etd
• https://positivepsychology.com/theory-psychology-flow/
• http://www.dankalia.com/mind/dt/_pschlg/ReversalTheory/RT_TheoryMotiv.htm
• https://worldofwork.io/2020/03/reversal-theory-motivation-and-emotion-in-motion/
• https://flowleadership.org/flow-benefits/
• https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1036&context=rpta_fac
• http://michaelapter.net/wp-content/uploads/2016/04/Personality_Dynamics.pdf

Resonating deeply doesn't require us to do anything big or expensive. The MINI-Series explores four types of created work that don't take up much space -- but still carry tons of meaning to those who encounter it. Last episode was about copywriting. This episode: illustration, featuring Haley Weaver of the wildly popular instagram account, Haley Drew This.

Together, we unpack some of her seemingly simple but deeply emotional webcomics -- many of which uplift those suffering with their mental well-being. Haley creates honest, beautiful, yet simple depictions of her own vulnerabilities and her experience of anxiety, relationships with friends, understanding of love, and more.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every other Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

Haley Weaver is the acclaimed illustrator and writer behind Haley Drew This and the popular instagram account @haleydrewthis featuring her webcomics centered around anxiety + mental health, relationships, and selfhood.

Her forthcoming book is Give Me Space But Don't Go Far.

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Get suggestions based on your job title, search top resources, or create and share playlists of useful ideas and content.

Learn more and try it free at https://www.thejuicehq.com/

Connect with Hiba Amin on The Juice here: https://app.thejuicehq.com/creators/hiba-amin

Follow her on Twitter: https://twitter.com/h5amin

CONNECT WITH ME ELSEWHERE:

Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

Instagram: https://instagram.com/jacunzo

LinkedIn: https://linkedin.com/in/jayacunzo

Email: [email protected]

PRODUCTION:

Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

Producer and researcher: Ilana Nevins - https://www.ilananevins.com

Learn more about Elevate and apply here: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators

The first group begins work April 11.

MORE DETAILS:

Achieve your creative goals with small working groups of B2B creators and marketers, led personally by me, Jay Acunzo.

• 8 weeks of guided work on your existing, most important projects, with 1:1 and 1:few time with me.
• Sharpen your ideas, be more creative, and earn more passionate fans and customers.
• Connect with successful, generous, creative peers, vetted by me personally. (The first group will be limited to 9 people, at most.)

ELEVATE is a premium offering for B2B marketers and creators to avoid stagnation and keep improving their output and results. If you’ve ever been stressed about time (to be creative), focus (thanks to endless to-dos), differentiation (on merit, not gimmicks), or results (from work you genuinely loved creating) ... this is for you.

There is no one-size-fits-all “system.” Instead, this is a structured way for me to provide live and asynchronous help and guidance — along with other high-performing peers — in a way that’s customized to your actual work.

Learn more and apply: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators

Our work begins the week of April 11.

Trust your gut: your best work is in front of you.

What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: THE JUICE

Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.

Learn more at https://thejuicehq.com

CONNECT WITH US ELSEWHERE:

Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

Instagram: https://instagram.com/jacunzo

LinkedIn: https://linkedin.com/in/jayacunzo

Email: [email protected]

PRODUCTION:

Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!