
Signature Stories: Simone Stolzoff
11/13/23 • 43 min
1 Listener
Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our fifth episode of the series, a globetrotting, bestselling, keynote-giving, smart-opinion-having, big-idea-distributing author takes us inside what was ultimately a tiny moment in his life that sparked all that "big" stuff.
Simone Stolzoff is the author of The Good Enough Job: Reclaiming Life from Work. He's written for the Atlantic and Wired, worked as a design lead for the innovation firm IDEO, and even got his creative start in school delivering spoken word poetry from the stage.
Together, we dissect a signature story that's become "mythology" to him from his own life, and we talk about what makes it work -- and why he approaches it with such restraint. Then, we learn why and how effective storytellers imbue stories with meaning to ensure they matter to others.
BECOME A STRONGER STORYTELLER:
- Subscribe to Jay's free newsletter, Playing Favorites, and learn what it takes to stand out easier and resonate deeper by communicating with greater power, everywhere you show up. Join free at jayacunzo.com.
- Join the Creator Kitchen, a mastermind of smart experts learning to become more influential voices -- NOT by relying on any cheap tricks, but by mastering their craft and creating higher-impact content. Community, masterclasses, 1:1 and 1:few coaching from Jay, and more. Learn about membership and see what's inside the Kitchen at creatorkitchen.com.
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IN THIS EPISODE:
Simone Stolzoff: website and books - LinkedIn - Twitter - Threads - Instagram
***
PRODUCTION CREDITS:
- Creator, host, writer, editor: Jay Acunzo
- Producer and researcher: Ilana Nevins
Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our fifth episode of the series, a globetrotting, bestselling, keynote-giving, smart-opinion-having, big-idea-distributing author takes us inside what was ultimately a tiny moment in his life that sparked all that "big" stuff.
Simone Stolzoff is the author of The Good Enough Job: Reclaiming Life from Work. He's written for the Atlantic and Wired, worked as a design lead for the innovation firm IDEO, and even got his creative start in school delivering spoken word poetry from the stage.
Together, we dissect a signature story that's become "mythology" to him from his own life, and we talk about what makes it work -- and why he approaches it with such restraint. Then, we learn why and how effective storytellers imbue stories with meaning to ensure they matter to others.
BECOME A STRONGER STORYTELLER:
- Subscribe to Jay's free newsletter, Playing Favorites, and learn what it takes to stand out easier and resonate deeper by communicating with greater power, everywhere you show up. Join free at jayacunzo.com.
- Join the Creator Kitchen, a mastermind of smart experts learning to become more influential voices -- NOT by relying on any cheap tricks, but by mastering their craft and creating higher-impact content. Community, masterclasses, 1:1 and 1:few coaching from Jay, and more. Learn about membership and see what's inside the Kitchen at creatorkitchen.com.
***
IN THIS EPISODE:
Simone Stolzoff: website and books - LinkedIn - Twitter - Threads - Instagram
***
PRODUCTION CREDITS:
- Creator, host, writer, editor: Jay Acunzo
- Producer and researcher: Ilana Nevins
Previous Episode

Fighting Endless AI Junk
We interrupt the current series to bring you this message.
Find and share this rant in essay form.
Subscribe to Jay's free newsletter to become a stronger storyteller. (Sent every other Friday, these essays help you get off the content hamster wheel, escape social feeds, and get the perspective and frameworks you need to write and speak with greater impact, everywhere you show up).
Recommended resources to help you do the work AI can't:
- The Idea Impact Matrix: how to craft more valuable, original work
- How to create original work consistently (a visualization of Jay's process)
- The paradox of storytelling (how to ensure your work resonates emotionally with others)
- From telling stories to BEING storytellers (the first episode of our Signature Stories series)
- How to differentiate your ideas (the XY Premise Pitch)
- Super-Stories (how to shape the same story to teach anything and everything you need to say)
JOIN THE CREATOR KITCHEN -- A MASTERMIND OF BUSINESS STORYTELLERS:
Where smart experts become influential voices. Join fellow entrepreneurs, marketers, and creators learning to craft more valuable, more original content, with a community of creative, kind humans, daily access to the Kitchen’s founders, masterclasses and elite guest interviews, group calls and 1:1 support, and shared focus sprints fitting busy schedules.
Learn more about membership at creatorkitchen.com
Next Episode

Signature Stories: Jay Baer
Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our sixth and final episode of the series, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two habits most driving effective storytellers like Jay. And also Jay. Both Jays. (There are two Jays on this episode, is what I'm saying...)
- Collecting stories regularly, in the seemingly mundane moments of life
- Designing stories so they arrive at an insight
Jay Baer is the author of the book The Time To Win and six other business books. He's a globally touring keynote speaker, brand advisor, and marketing and customer experience thought leader. Jay is among the more process-driven storytellers in the world, and he takes us inside that approach in this episode in a refreshingly transparent way.
UNTHINKABLE IS TAKING A BREAK -- BUT DON'T UNSUBSCRIBE
We're back with more soon. In the meantime...
BECOME A STRONGER STORYTELLER:
- Subscribe to Jay Acunzo's free newsletter, Playing Favorites, and learn what it takes to stand out easier and resonate deeper by communicating with greater power, everywhere you show up. Join free at jayacunzo.com.
- Join the Creator Kitchen, a mastermind of smart experts learning to become more influential voices -- NOT by relying on any cheap tricks, but by mastering their craft and creating higher-impact content. Community, masterclasses, 1:1 and 1:few coaching from Jay Acunzo, and more. Learn about membership and see what's inside the Kitchen at creatorkitchen.com.
***
IN THIS EPISODE:
Jay Baer: speaker site - book site - LinkedIn - Instagram
***
PRODUCTION CREDITS:
- Creator, host, writer, editor: Jay Acunzo
- Producer and researcher: Ilana Nevins
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