The Science of Resonance | One-Shot #11
11/10/21 • 13 min
1 Listener
What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters.
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Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay
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https://jayacunzo.com/newsletter
Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
SPONSOR: THE JUICE
Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.
Learn more at https://thejuicehq.com
CONNECT WITH US ELSEWHERE:
Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
Instagram: https://instagram.com/jacunzo
LinkedIn: https://linkedin.com/in/jayacunzo
Email: [email protected]
PRODUCTION:
Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
Producer and researcher: Ilana Nevins - https://www.ilananevins.com
ABOUT THE SHOW:
Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.
Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”
Thanks for listening and supporting Unthinkable!
What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters.
SHARE THE SHOW:
Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay
SUBSCRIBE TO THE NEWSLETTER:
https://jayacunzo.com/newsletter
Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
SPONSOR: THE JUICE
Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.
Learn more at https://thejuicehq.com
CONNECT WITH US ELSEWHERE:
Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
Instagram: https://instagram.com/jacunzo
LinkedIn: https://linkedin.com/in/jayacunzo
Email: [email protected]
PRODUCTION:
Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
Producer and researcher: Ilana Nevins - https://www.ilananevins.com
ABOUT THE SHOW:
Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.
Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”
Thanks for listening and supporting Unthinkable!
Previous Episode
Maker Monsters 2
In this episode, we follow multimedia journalist Natalia Aldana, organizer and artist Aisha White, podcaster and indie creator Jay Clouse, and we hear from marketing legend Joe Pulizzi as they (and me, Jay Acunzo) learn to navigate how these maker monsters attempt to take hostage their (and our) sense of self worth.
So many of us conflate our professional success with personal worth, so what happens when we don’t believe in ourselves or we are paralyzed by potential rejection? And how can we all keep fighting back and overcome our own maker monsters?
SHARE THE SHOW:
Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay
SUBSCRIBE TO THE NEWSLETTER:
https://jayacunzo.com/newsletter
Weekly stories and frameworks about how to create more resonant work. Join thousands of subscribers, from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
VOICES IN THIS EPISODE:
Natalia Aldana is a multimedia journalist and international news editor. She is an audio producer for Al Jazeera’s podcast, The Take after working for The Ezra Klein Show and Recode Decade. She reports on stories around crime and justice, immigration, politics and music.
Aisha White is a cultural organizer, artist, and researcher focused on community building and social impact. Her personal work is built around public health and fellowship.
Joe Pulizzi is an entrepreneur and marketing speaker and entrepreneur. Joe has founded multiple startups including The Tilt and is the author of several books including the best-selling Content Inc.
Jay Clouse hosts the podcast Creative Elements and builds projects to serve fellow creators. He's also the head of community at Smart Passive Income with Pat Flynn.
SPONSOR: THE JUICE
Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.
Learn more at https://thejuicehq.com
CONNECT WITH US ELSEWHERE:
Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
Instagram: https://instagram.com/jacunzo
LinkedIn: https://linkedin.com/in/jayacunzo
Email: [email protected]
PRODUCTION:
Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
Producer and researcher: Ilana Nevins - https://www.ilananevins.com
ABOUT THE SHOW:
Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.
Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”
Thanks for listening and supporting Unthinkable!
Next Episode
I Feel Seen
What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we start in the sometimes bland, boring space of team training software and follow the story of a surprisingly dynamic, brilliant and captivating idea from 360Learning -- an original series called Onboarding Joei. This short docuseries follows Joei Chan, a new employee, as she navigates her first 3 months on the job.
The docuseries has become a phenomenon for the brand, earning Joei Chan devout fans and 360Learning followers, viewers, and customers that feel connected to the show and compamy. Highly personal and transparent, the show proves that when a company does something risky, sometimes the reward is more than they’d ever expect.
The most important theme through it all? The audience consistently reacting with a very emotional, very rare comment: "I feel seen."
SHARE THE SHOW:
Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay
SUBSCRIBE TO THE NEWSLETTER:
https://jayacunzo.com/newsletter
Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
VOICES IN THIS EPISODE:
Joei Chan: Content Director for 360 Learning and star of Onboarding Joei (available to watch at https://360learning.com/studio/onboarding-joei/)
SPONSOR: THE JUICE
Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.
Learn more at https://thejuicehq.com
CONNECT WITH US ELSEWHERE:
Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
Instagram: https://instagram.com/jacunzo
LinkedIn: https://linkedin.com/in/jayacunzo
Email: [email protected]
PRODUCTION:
Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
Producer and researcher: Ilana Nevins - https://www.ilananevins.com
ABOUT THE SHOW:
Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.
Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”
Thanks for listening and supporting Unthinkable!
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