How To Use Ads To Monetize Your Passion with The Ads Maven, Jenn Possick

04/04/23 • 34 min

Are you confused about the role ads should play in your overall business strategy?

In today's episode, I'm joined by the Facebook, Instagram, and TikTok ads specialist, Jenn Possick. After several years as an educator, Jenn got tired of dealing with the BS and politics that took over the American public education system. She decided to educate herself on marketing and advertising, joined the family business, grew their email list to over 160K contacts, and generated over 2 million in sales. Now, she helps entrepreneurs monetize their offers, increase engagement, and make more sales.

Throughout this episode, you'll learn about Jenn's background and passion for helping entrepreneurs update their business strategies and increase their income by running intelligent, easily consumable, and compelling ads. Jenn also explains how much you should spend on ads, the importance of upsells, and why she believes there are better ideas than boosting posts to generate more sales.

In addition, Jenn talks about how female entrepreneurs can (and should) use lookalike audiences, how email lists can help you generate more income, and more.

In This Episode, You Will Learn:

A bit about Jenn's background and how she became the Ads Maven (2:21)
How much should you spend on ads? (7:16)
Why are upsells so important? (11:01)
How lookalike audiences can help you generate more sales (15:13)
Why boosting posts is not the most brilliant move if you want to generate more sales (19:15)

Connect with Jenn:

Website
Instagram
Jenn Possick's Training to Improve Your Landing Pages
Join Jenn's Facebook Group

Let's Connect!

Hosted on Acast. See acast.com/privacy for more information.

Are you confused about the role ads should play in your overall business strategy?

In addition, Jenn talks about how female entrepreneurs can (and should) use lookalike audiences, how email lists can help you generate more income, and more.

In This Episode, You Will Learn:

A bit about Jenn's background and how she became the Ads Maven (2:21)
How much should you spend on ads? (7:16)
Why are upsells so important? (11:01)
How lookalike audiences can help you generate more sales (15:13)
Why boosting posts is not the most brilliant move if you want to generate more sales (19:15)

Connect with Jenn:

Website
Instagram
Jenn Possick's Training to Improve Your Landing Pages
Join Jenn's Facebook Group

Let's Connect!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

How To Make Your Income Be A Reflection Of Your Efforts

Is your business generating part-time income for full-time efforts?

In today's episode, I'm talking about how frustrating it can be to see your online business generate part-time revenue for your full-time commitment to it. I've seen this happening to many entrepreneurs and small business owners, and unfortunately, the first thing that comes to mind when this happens is: "I suck; I can't do this. People don't want what I have to offer." First, you must block the doubt demons from taking over and then find a solution to this problem that is way more common than you think.

Throughout this episode, you'll hear why generating part-time results with full-time efforts is so common, especially if you are in the health and wellness industry, strategies and techniques you can implement today to make your revenue match your efforts, how to turn your audience into raving fans, and more.

Tune in to episode 76 of Unstoppable Female Entrepreneurs, find out why your full-time effort generates part-time income, and learn how to solve it.

In This Episode, You Will Learn:

The wellness industry is booming; the world needs you more than ever (1:21)
Going back to basics is a powerful move (4:25)
Three steps to make your biz generate full-time revenue (6:28)
How paying attention to your mindset can multiply your income (11:13)

Resources:

Book a call with Kelsey

Let's Connect!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Turn Content Creation Into The Favorite Part Of Your Day

What is your relationship with content creation? Does it feel like homework? Do you dread it? Do you wish you didn't have to do it?

In this episode, I'm talking about content creation and why it feels like a chore for most female entrepreneurs. Although there are isolated cases of successful entrepreneurs with little to no online presence, for most of us, showing up often on social media is crucial to generating leads, promoting our services and products, and converting. Being passionate about what you do, creating a structure to produce content, and listening carefully to your audience will help you transform content creation into an enjoyable part of your day.

Throughout this episode, you'll access the 30-day content creator that'll transform your relationship with content creation, help you handle the "pressure of performing" in social media's video era, and make your audience think of you when they need what you sell. You'll also hear about the benefits of communicating with your audience so you can create content "in collaboration" with them, the importance of delivering real value, and more.

In This Episode, You Will Learn:

Is social media essential for growing your business? (1:28)
Why does content creation feel like a chore for most female entrepreneurs (3:37)
How to transform content creation into an enjoyable part of your day (5:26)
How to turn feedback from your audience into income (8:56)
Be intentional with how you respond to feedback and work "in partnership" with your audience (10:21)
About the 30-day content creator (13:34)

Resources: