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Truth, Lies and Work - 144. Why Trump won, Nike's 'new' CEO and engaging seasonal staff. PLUS! Wistia CEO Chris Savage's Hot Take on B2B influencers

144. Why Trump won, Nike's 'new' CEO and engaging seasonal staff. PLUS! Wistia CEO Chris Savage's Hot Take on B2B influencers

11/12/24 • 44 min

Truth, Lies and Work

Welcome to Truth, Lies & Work, the award-winning psychology podcast brought to you by the HubSpot Podcast Network.

Join your hosts, Leanne Elliott, business psychologist, and Al Elliott, business owner, as they dive into the latest trends in B2B influencer marketing, the challenges of blending personal brand with professional communication, and, of course, we tackle your burning workplace questions in our famous Workplace Surgery.

Segment 1: News Round-up

Donald Trump’s 2024 Election Victory

We break down the psychological responses to Donald Trump’s victory and the reactions from both sides of the political spectrum.

Nike’s ‘Company Lifer’ CEO

Elliott Hill’s return to Nike as CEO after a 32-year career has sparked debate: Should companies promote from within or bring in fresh faces from outside?

Encore’s Innovative Overtime Savings Program

We explore how Encore is helping their seasonal workers by introducing an overtime savings program that’s boosting retention by 14%.

Segment 2: Hot Take with Chris Savage

Chris Savage, co-founder of Wistia, discusses his hot take on the rise of B2B influencers. He explains why B2B content creators are the future, sharing how these individuals, like Dave Gerhart and Scott Clary, are transforming the marketing landscape and why businesses should pay attention.

Key points from Chris’ Hot Take:

  1. The rise of B2B influencers and how they’re reshaping marketing strategies.
  2. How content creators in the B2B space can have a meaningful impact on businesses.
  3. The future of founder branding in the B2B sector.

Segment 3: Workplace Surgery

Company Culture Post-Acquisition

A listener’s company was recently acquired by a larger firm, and they’re seeing their company culture change drastically.

Adapting to Green Initiatives

A business faces a generational divide as younger employees push for faster green initiatives, but the older workforce resists change.

Understanding a Jekyll-and-Hyde Boss

A listener struggles with their boss’s inconsistent behavior, switching from harsh and demanding at work to kind and patient in personal settings.

Connect with Chris Savage:

Support with Mental Health and Well-being

If any of the topics in this episode have affected you, or if you need mental health support, please reach out to one of the following resources:

  • UK: Mind offers mental health support and information. For those in distress, call Samaritans at 116 123 or email [email protected].
  • US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK or text HOME to 741741 to connect with a crisis counselor.
  • Rest of the World: Visit Befrienders Worldwide to find a helpline in your country.

Connect with Truth, Lies & Work

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Welcome to Truth, Lies & Work, the award-winning psychology podcast brought to you by the HubSpot Podcast Network.

Join your hosts, Leanne Elliott, business psychologist, and Al Elliott, business owner, as they dive into the latest trends in B2B influencer marketing, the challenges of blending personal brand with professional communication, and, of course, we tackle your burning workplace questions in our famous Workplace Surgery.

Segment 1: News Round-up

Donald Trump’s 2024 Election Victory

We break down the psychological responses to Donald Trump’s victory and the reactions from both sides of the political spectrum.

Nike’s ‘Company Lifer’ CEO

Elliott Hill’s return to Nike as CEO after a 32-year career has sparked debate: Should companies promote from within or bring in fresh faces from outside?

Encore’s Innovative Overtime Savings Program

We explore how Encore is helping their seasonal workers by introducing an overtime savings program that’s boosting retention by 14%.

Segment 2: Hot Take with Chris Savage

Chris Savage, co-founder of Wistia, discusses his hot take on the rise of B2B influencers. He explains why B2B content creators are the future, sharing how these individuals, like Dave Gerhart and Scott Clary, are transforming the marketing landscape and why businesses should pay attention.

Key points from Chris’ Hot Take:

  1. The rise of B2B influencers and how they’re reshaping marketing strategies.
  2. How content creators in the B2B space can have a meaningful impact on businesses.
  3. The future of founder branding in the B2B sector.

Segment 3: Workplace Surgery

Company Culture Post-Acquisition

A listener’s company was recently acquired by a larger firm, and they’re seeing their company culture change drastically.

Adapting to Green Initiatives

A business faces a generational divide as younger employees push for faster green initiatives, but the older workforce resists change.

Understanding a Jekyll-and-Hyde Boss

A listener struggles with their boss’s inconsistent behavior, switching from harsh and demanding at work to kind and patient in personal settings.

Connect with Chris Savage:

Support with Mental Health and Well-being

If any of the topics in this episode have affected you, or if you need mental health support, please reach out to one of the following resources:

  • UK: Mind offers mental health support and information. For those in distress, call Samaritans at 116 123 or email [email protected].
  • US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK or text HOME to 741741 to connect with a crisis counselor.
  • Rest of the World: Visit Befrienders Worldwide to find a helpline in your country.

Connect with Truth, Lies & Work

Previous Episode

undefined - 143. How a ‘bad manager’ got 100m views on social media

143. How a ‘bad manager’ got 100m views on social media

Welcome to another episode of Truth, Lies & Work, the award-winning psychology podcast brought to you by the HubSpot Podcast Network. Join your hosts Leanne Elliott, business psychologist, and Al Elliott, business owner, as they explore the nuances of workplace culture and generational differences in today's work environment.

In this week’s episode, we explore leadership through humor with Kate Waterfall Hill, the creator of the viral TikTok character, Linda the Bad Manager.

With over 100 million views and 200,000 followers, Linda hilariously illustrates the common pitfalls of management while raising awareness about poor leadership practices.

Kate shares her journey from a marketing prodigy to a leadership consultant and author of the upcoming book How to Lead, launching on November 12, 2024.

Key Talking Points:

  1. Inspiration Behind Linda: How Kate’s personal experiences in management shaped her comedic portrayal of Linda.
  2. Cultural Resonance: The reasons why audiences relate to Linda and recognize her traits in real-life managers.
  3. Lessons in Leadership: Insights on common management mistakes and the importance of coaching for effective leadership.
  4. Empowering Communication: The impact of modern communication tools on workplace dynamics and employee empowerment.
  5. Upcoming Book Insights: What readers can expect from How to Lead, releasing on November 12, 2024, with the ebook available now.

Links and Resources:

Support with Mental Health and Well-being

If any of the topics in this episode have affected you, or if you need mental health support, please reach out to one of the following resources:

  • UK: Mind offers mental health support and information. For those in distress, call Samaritans at 116 123 or email [email protected].
  • US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK or text HOME to 741741 to connect with a crisis counselor.
  • Rest of the World: Visit Befrienders Worldwide to find a helpline in your country.

Connect with Truth, Lies & Work

Next Episode

undefined - 145. Why projects fail and how to fix them: A masterclass with Laura Barnard

145. Why projects fail and how to fix them: A masterclass with Laura Barnard

Welcome to Truth, Lies & Work, the award-winning psychology podcast brought to you by the HubSpot Podcast Network.

In this episode, we’re joined by Laura Barnard, also known as “The PMO Lady” and the 2021 World's Top PMO Influencer. Laura is the founder of PMO Strategies and creator of the IMPACT Engine, a revolutionary approach to managing projects and accelerating strategy delivery.

She shares her deep insights on why most projects fail, how to make sure your brilliant ideas don’t fall apart, and how to structure your project management office (PMO) for success.

We discuss why effective project management is critical for employee engagement and business success. Most employee disengagement stems from overloaded teams and inefficient processes. In a small business, where workloads are often high, efficiency becomes key—people should spend their time on tasks that truly add value.

In this episode, we aim to answer three key questions:

  1. Why do we need project managers or Project Management Offices (PMOs)?
  2. Why do most projects fail, and how can we fix them?
  3. Why do my brilliant ideas never seem to pan out the way I expect?

Key Takeaways:

  1. What is a PMO (Project Management Office)? Laura breaks down the role of a PMO and why it's essential for businesses of all sizes, especially small teams.
  2. Why Projects Fail Laura highlights common reasons projects fail, including lack of clarity on business goals and failure to prioritize effectively.
  3. The IMPACT Engine System Laura shares how her IMPACT Engine system can help organizations drive successful projects.
  4. Methodology Debate: Agile vs. Waterfall Laura provides a fresh perspective on project management methodologies like Agile and Waterfall.
  5. The Strategy Execution Gap Laura explains why organizations often struggle to close this gap and offers solutions on how to integrate strategy development and execution for smoother outcomes.

Links and Resources:

Get involved in the podcast:

If you like hearing from experts who share powerful strategies and insights for success in the workplace, tune in every Thursday for more interviews with thought leaders like Laura.

Don’t forget, every Tuesday we bring you the latest in workplace news, our Hot Takes from experts, and of course, the world-famous Workplace Surgery, where Leanne answers your toughest workplace questions.

Support with Mental Health and Well-being

If any of the topics in this episode have affected you, or if you need mental health support, please reach out to one of the following resources:

  • UK: Mind offers mental health support and information. For those in distress, call Samaritans at 116 123 or email [email protected].
  • US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK or text HOME to 741741 to connect with a crisis counselor.
  • Rest of the World: Visit Befrienders Worldwide to find a helpline in your country.

Connect with Truth, Lies & Work

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