144. Why Trump won, Nike's 'new' CEO and engaging seasonal staff. PLUS! Wistia CEO Chris Savage's Hot Take on B2B influencers

Welcome to Truth, Lies & Work, the award-winning psychology podcast brought to you by the HubSpot Podcast Network.

Join your hosts, Leanne Elliott, business psychologist, and Al Elliott, business owner, as they dive into the latest trends in B2B influencer marketing, the challenges of blending personal brand with professional communication, and, of course, we tackle your burning workplace questions in our famous Workplace Surgery.

Segment 1: News Round-up

Donald Trump’s 2024 Election Victory

We break down the psychological responses to Donald Trump’s victory and the reactions from both sides of the political spectrum.

Nike’s ‘Company Lifer’ CEO

Elliott Hill’s return to Nike as CEO after a 32-year career has sparked debate: Should companies promote from within or bring in fresh faces from outside?

Encore’s Innovative Overtime Savings Program

We explore how Encore is helping their seasonal workers by introducing an overtime savings program that’s boosting retention by 14%.

Segment 2: Hot Take with Chris Savage

Chris Savage, co-founder of Wistia, discusses his hot take on the rise of B2B influencers. He explains why B2B content creators are the future, sharing how these individuals, like Dave Gerhart and Scott Clary, are transforming the marketing landscape and why businesses should pay attention.

Key points from Chris’ Hot Take:

1. The rise of B2B influencers and how they’re reshaping marketing strategies.
2. How content creators in the B2B space can have a meaningful impact on businesses.
3. The future of founder branding in the B2B sector.

Segment 3: Workplace Surgery

Company Culture Post-Acquisition

A listener’s company was recently acquired by a larger firm, and they’re seeing their company culture change drastically.

Adapting to Green Initiatives

A business faces a generational divide as younger employees push for faster green initiatives, but the older workforce resists change.

Understanding a Jekyll-and-Hyde Boss

A listener struggles with their boss’s inconsistent behavior, switching from harsh and demanding at work to kind and patient in personal settings.

Connect with Chris Savage:

• Visit Chris’s company, Wistia
• Follow Chris on LinkedIn for updates and insights.
• Listen to his podcast Talking Too Loud for more on building human-centric brands.

Support with Mental Health and Well-being

If any of the topics in this episode have affected you, or if you need mental health support, please reach out to one of the following resources:

• UK: Mind offers mental health support and information. For those in distress, call Samaritans at 116 123 or email [email protected].
• US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK or text HOME to 741741 to connect with a crisis counselor.
• Rest of the World: Visit Befrienders Worldwide to find a helpline in your country.

Connect with Truth, Lies & Work

• YouTube: Truth, Lies & Work YouTube Channel
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• Connect with Al Elliott: LinkedIn
• Connect with Leanne Elliott: LinkedIn
• Email: Reach out at [email protected]
• Book a Meeting: Schedule a meeting with Al & Leanne here.