TOP DOGZ With Jerrod Zisser

In our latest episode of TOP DOGZ, I had the absolute pleasure of sitting down with the incredibly insightful Jason Cassity, a real estate expert known for his innovative approach to branding and social media within the industry.
We delved into the world of real estate branding and discovered the pivotal role it plays in today's market. Jason shared a treasure trove of wisdom on how agents can distinguish themselves through a powerful brand, creating a unique identity in a sea of competition.
Throughout our conversation, Jason emphasized the importance of authenticity in brand building. He highlighted how being genuine and relatable can resonate with clients on social media platforms, fostering trust and building lasting connections.
We also explored the rapidly evolving landscape of social media and its indispensable role in real estate marketing. Jason's strategies for leveraging various social platforms to engage with clients and showcase properties were nothing short of enlightening. From Instagram to YouTube, he provided invaluable tips on content creation, engagement, and the art of storytelling through these mediums.
Jason's insights are not just for real estate professionals; they're nuggets of gold for anyone seeking to refine their brand and elevate their social media presence. His passion for educating and empowering others in the industry was palpable throughout our conversation.
This episode is an absolute must-listen for those looking to carve out a niche in the competitive world of real estate and harness the potential of social media to its fullest.
Tune in to our podcast for a masterclass on branding, social media, and real estate, with Jason Cassity as our brilliant guide!
I hope you enjoyed: https://youtu.be/Su5j5Z1cJFc
💥Jerrod Zisser //REALTOR // REAL Brokerage💥
619-834-2108 // [email protected]
REALTOR #01961767
Please subscribe: https://www.youtube.com/channel/UCRB6LTr642yLn8oV-CS5xRQ
Follow me here!
https://www.instagram.com/jerrodzisserrealtor/
Search all San Diego homes for sale here:
https://www.thezisserteam.com/
Do you want to become a member of the LIONS den Give me a call or setup a no-obligation zoom call or meeting:
https://calendly.com/meeting-jerrod-zisser
Are you an Agent thinking about making a move to a new brokerage?
Check out this link: https://app.highnote.io/c/p/80474d5e/jerrod-zisser-real-broker-intro
Thank you for watching: https://youtu.be/Su5j5Z1cJFc

In this conversation, Chase Cromwell, a top real estate agent, shares his strategies for building a strong presence in the community and establishing a successful real estate business. He emphasizes the importance of marketing layering, consistency, and frequency in reaching potential clients. Chase also highlights the value of hosting open houses and investing in community events and sponsorships. He encourages new agents to leverage the brand of their brokerage and learn from successful agents in their area. Additionally, Chase discusses the role of discipline, hard work, and social media in building a successful real estate career. In this conversation, Chase Cromwell shares his insights and strategies for success in the real estate industry. He discusses different approaches to prospecting, emphasizing the importance of consistency and finding what works for each individual. Chase also highlights the significance of building a brand and community, and the impact it can have on one's business. He emphasizes the value of investing in branding and marketing, and the need to be visible and liked in the community. Chase also discusses the importance of contributing to the community and building long-term relationships. He shares his journey of growth and progress, and the importance of learning from others and collaborating. Finally, Chase provides valuable advice on building a team and the importance of having a strong support system.
Takeaways
Building a strong presence in the community is crucial for real estate success.
Marketing layering, consistency, and frequency are key to reaching potential clients.
Hosting open houses and investing in community events and sponsorships can help establish a strong reputation.
Leveraging the brand of your brokerage can be beneficial, especially for new agents.
Overcoming the fear of social media and telling your story can help build trust and attract clients.
Providing full-service support to clients sets you apart from other agents.
Learning from successful agents and implementing their strategies can lead to success in real estate. Consistency is key in prospecting and finding what works for you.
Building a brand and community can have a significant impact on your business.
Investing in branding and marketing is crucial for visibility and success.
Contributing to the community and building long-term relationships is important for growth and trust.
Learning from others and collaborating can lead to success in the real estate industry.
I hope you enjoyed: https://youtu.be/MbQfCy7qSZM
💥Jerrod Zisser //REALTOR // REAL Brokerage💥
619-834-2108 // [email protected]
REALTOR #01961767
Please subscribe: https://www.youtube.com/channel/UCRB6LTr642yLn8oV-CS5xRQ
Follow me here!
https://www.instagram.com/jerrodzisserrealtor/
Search all San Diego homes for sale here:
https://www.thezisserteam.com/
Do you want to become a member of the LIONS den Give me a call or setup a no-obligation zoom call or meeting:
https://calendly.com/meeting-jerrod-zisser
Are you an Agent thinking about making a move to a new brokerage?
Check out this link: https://app.highnote.io/c/p/80474d5e/jerrod-zisser-real-broker-intro

Summary
In this conversation, David Calhoun shares his journey of using Instagram as a lead pillar in his real estate business. He discusses how he organically built a following by sharing his day-to-day experiences and providing value to his audience. David emphasizes the importance of being authentic, relatable, and consistent on Instagram to build trust and relationships with followers. He also highlights the power of Instagram for agent-to-agent referrals and the future of video in real estate. Overall, David's approach to Instagram showcases the effectiveness of using social media as a relationship-building tool in the real estate industry. In this conversation, David Calhoun shares his insights on using Instagram to build trust, generate leads, and grow a successful real estate business. He emphasizes the importance of being authentic, providing value, and building a community on the platform. David also discusses the key elements of successful Instagram content and the need to focus on activities rather than specific goals. He highlights the importance of balancing work and family life and shares tips for creating content on a budget. Finally, David addresses concerns about commissions and emphasizes the importance of putting clients first.
Takeaways
Instagram can be a powerful lead pillar in real estate when used authentically and consistently.
Building trust and relationships with followers is key to success on Instagram.
Consistency and patience are crucial when using Instagram as a lead generation tool.
Instagram can be a valuable platform for agent-to-agent referrals and expanding your network.
Video and social media will continue to play a significant role in the future of real estate. Building trust and generating leads on Instagram requires a long-term approach and consistent engagement with your audience.
Instagram leads and referrals can be highly valuable as they come from people who already trust and know you.
Being authentic, collaborative, and providing value are key to building a strong presence on Instagram.
Consistency, relevancy, and adding value are crucial for creating successful Instagram content.
Focusing on activities and providing excellent service to clients is more important than setting specific goals.
Balancing work and family life is possible in real estate, and it is important to prioritize family and personal well-being.
Creating content on a budget is possible with simple tools and equipment.
While there may be concerns about commissions in the future, it is important to focus on providing value to clients and adapting to changes in the industry.
Chapters
00:00
Introduction and Background
02:01
Discovering Instagram as a Lead Pillar
04:23
Using Stories to Connect with Followers
05:32
Teaching a Course on Instagram Success
06:43
Consistency and Accountability
07:26
Building Trust and Relationships
09:43
Balancing Personal and Real Estate Stories
12:08
Agent Attraction and Referrals
13:54
The Power of Instagram for Referrals
16:38
The Future of Real Estate and Video
19:27
The Efficiency of Social Media
22:20
Maintaining One Instagram Account
24:03
Using Instagram as a Relationship Building Tool
25:42
Consistency and Patience
39:36
Building Trust and Generating Leads on Instagram
41:00
The Power of Instagram in Real Estate
42:30
Being Authentic and Collaborative
43:35
Providing Value and Building a Community
47:28
Key Elements for Successful Instagram Content
52:25
Setting Goals and Focusing on Activities
56:26
Balancing Work and Family Life
58:55
Creating Content on a Budget
01:02:49
Addressing Concerns about Commissions
01:05:23
Putting Clients First and Providing Value
I hope you enjoyed: https://youtu.be/QkiDTqxT4ow
💥Je

Summary

In this episode of the Top Dogz podcast, Dan Parker, a successful real estate agent and YouTube content creator, shares his journey and strategies for using YouTube to grow his business. He emphasizes the importance of consistency and providing value to viewers. Dan discusses his process for creating YouTube videos, including researching topics, creating engaging thumbnails, and outsourcing editing. He also highlights the significance of understanding the YouTube platform and audience to attract clients. Dan advises against focusing solely on investment videos in markets where it may not be feasible and suggests targeting relocation clients by addressing their specific needs and concerns. In this conversation, Dan Parker shares his experience and strategies for building a successful real estate business through YouTube. He discusses the importance of building a strong referral client base and expanding into relocation services. Dan also provides insights into creating video content for YouTube and offers advice for those starting on the platform. He emphasizes the power of the YouTube algorithm and cautions against using outside marketing methods. Additionally, Dan shares his recommendations for technology and equipment for video production. He concludes by discussing his future plans and collaborations in the real estate industry.

Takeaways

• Consistency is key in building a successful YouTube channel. Regularly creating and uploading videos helps establish credibility and attract viewers.
• Creating engaging thumbnails and titles is crucial for getting viewers to click on your videos. Focus on providing value and addressing the needs of your target audience.
• Outsourcing editing can save time and allow for a more efficient video creation process.
• Understanding the YouTube platform and audience is essential for attracting clients. Niche down and become an expert in a specific area to provide valuable content.
• Consider targeting relocation clients by addressing their concerns and providing information about the area they are considering moving to. Building a strong referral client base is crucial for long-term success in real estate.
• Expanding into relocation services can provide additional opportunities for listings and referrals.
• Creating video content for YouTube requires consistency and learning from successful creators.
• The YouTube algorithm is a powerful tool for reaching the right audience.
• Investing in quality technology and equipment can improve the production value of videos.
• Collaborating with other real estate professionals can lead to valuable insights and opportunities.

Chapters

00:00
Introduction and Background

02:05
Getting Started with YouTube and Real Estate

08:16
The Process of Creating YouTube Videos

18:16
Choosing Video Topics and Thumbnails

29:14
Importance of Content and Equipment

37:03
Attracting Different Types of Clients

39:26
Building a Strong Referral Client Base

40:23
Expanding into Relocation Services

41:44
Creating Video Content for YouTube

42:32
Advice for Starting on YouTube

44:36
Marketing Strategies for YouTube

47:18
Technology for Video Production

50:00
Future Plans and Collaborations

Welcome to another thrilling episode of TOP DOGZ, the podcast that empowers real estate professionals with cutting-edge insights and actionable strategies to dominate their market. In this must-listen episode, we sit down with Candice Carcioppolo, a renowned master in branding and social media marketing specifically tailored for realtors and real estate agents.
Dive deep with us as Candice unravels the secrets behind building a powerful brand on social media, providing realtors with the tools they need to stand out in a crowded market. From discussing the three essential types of content every realtor should post daily to enhance their brand and attract leads, to exploring innovative ways to engage with your audience through platforms like Instagram and MiniChat, this episode is packed with value.
Hear firsthand about Candice's approach to narrowing down niches, overcoming the fear of being pigeonholed, and the importance of authentic, relatable content over highly polished but less engaging posts. Discover the strategies that top real estate influencers, like Ryan Serhant, use to achieve success and how you can apply them to your own branding efforts.
Candice also shares invaluable tips on how to come off as an expert even when you're just starting, the significance of organic reach, and why your social media feed is essentially your digital resume. Plus, get insights into making "bold asks" on social media, the advantages of stories over traditional posts, and why live streaming can be a game-changer for your real estate business.
Whether you're a new agent looking to carve out your space or an experienced realtor aiming to elevate your online presence, this episode offers a wealth of knowledge and practical advice to help you achieve your goals.
Stay tuned until the end as Candice hints at a potential live Q&A session to dive deeper into your burning questions. This is an episode no realtor or real estate agent should miss, filled with actionable advice and insights to take your branding and social media efforts to the next level. Join us on TOP DOGZ, where we're all about helping you become the top dog in your real estate market!
Takeaways
Create actionable content that provides value and shows the pathway to success.
Narrow down your niche to target a specific audience and establish yourself as an expert.
Overcome imposter syndrome and embrace your expertise to stand out among other realtors.
Focus on creating good content rather than competing with bigger players.
Utilize raw and real footage to connect with your audience and build authenticity.
Add a human element to your posts to engage and connect with your audience.
Deal with negative feedback by setting boundaries and focusing on your goals.
Overcome fear and anxiety by taking small steps and building confidence.
Utilize the power of organic reach to grow your social media presence.
Make bold asks to engage your audience and generate leads.
Treat your social media feed as your resume and showcase your expertise.
Balance personal and professional content to create a well-rounded brand.
Be unique in your content to stand out and attract your target audience.
Overcome the fear of getting in front of the camera by taking small steps and practicing.
Build confidence by focusing on your goals and the value you provide.
Consider going live on social media to engage with your audience in real-time.
Don't forget to subscribe, share, and leave us a review. Let's revolutionize your real estate journey together!
Catch Candice on Instagram @ https://www.instagram.com/candicecarcioppolo/
And don't miss her podcast for more amazing information.
https://podcasts.apple.com/us/podcast/not-nice-clever/id1641972709