#10 David Calhoun | Winning in real estate with Instagram

Summary
In this conversation, David Calhoun shares his journey of using Instagram as a lead pillar in his real estate business. He discusses how he organically built a following by sharing his day-to-day experiences and providing value to his audience. David emphasizes the importance of being authentic, relatable, and consistent on Instagram to build trust and relationships with followers. He also highlights the power of Instagram for agent-to-agent referrals and the future of video in real estate. Overall, David's approach to Instagram showcases the effectiveness of using social media as a relationship-building tool in the real estate industry. In this conversation, David Calhoun shares his insights on using Instagram to build trust, generate leads, and grow a successful real estate business. He emphasizes the importance of being authentic, providing value, and building a community on the platform. David also discusses the key elements of successful Instagram content and the need to focus on activities rather than specific goals. He highlights the importance of balancing work and family life and shares tips for creating content on a budget. Finally, David addresses concerns about commissions and emphasizes the importance of putting clients first.
Takeaways
Instagram can be a powerful lead pillar in real estate when used authentically and consistently.
Building trust and relationships with followers is key to success on Instagram.
Consistency and patience are crucial when using Instagram as a lead generation tool.
Instagram can be a valuable platform for agent-to-agent referrals and expanding your network.
Video and social media will continue to play a significant role in the future of real estate. Building trust and generating leads on Instagram requires a long-term approach and consistent engagement with your audience.
Instagram leads and referrals can be highly valuable as they come from people who already trust and know you.
Being authentic, collaborative, and providing value are key to building a strong presence on Instagram.
Consistency, relevancy, and adding value are crucial for creating successful Instagram content.
Focusing on activities and providing excellent service to clients is more important than setting specific goals.
Balancing work and family life is possible in real estate, and it is important to prioritize family and personal well-being.
Creating content on a budget is possible with simple tools and equipment.
While there may be concerns about commissions in the future, it is important to focus on providing value to clients and adapting to changes in the industry.
Chapters
00:00
Introduction and Background
02:01
Discovering Instagram as a Lead Pillar
04:23
Using Stories to Connect with Followers
05:32
Teaching a Course on Instagram Success
06:43
Consistency and Accountability
07:26
Building Trust and Relationships
09:43
Balancing Personal and Real Estate Stories
12:08
Agent Attraction and Referrals
13:54
The Power of Instagram for Referrals
16:38
The Future of Real Estate and Video
19:27
The Efficiency of Social Media
22:20
Maintaining One Instagram Account
24:03
Using Instagram as a Relationship Building Tool
25:42
Consistency and Patience
39:36
Building Trust and Generating Leads on Instagram
41:00
The Power of Instagram in Real Estate
42:30
Being Authentic and Collaborative
43:35
Providing Value and Building a Community
47:28
Key Elements for Successful Instagram Content
52:25
Setting Goals and Focusing on Activities
56:26
Balancing Work and Family Life
58:55
Creating Content on a Budget
01:02:49
Addressing Concerns about Commissions
01:05:23
Putting Clients First and Providing Value
I hope you enjoyed: https://youtu.be/QkiDTqxT4ow
💥Je