#012 Melissa Menard | Building an Agent to Agent referral Business

Melissa Menard, an amazing agent in Santa Monica, CA shares her strategies for building a successful referral business with real estate agents. She emphasizes the importance of diversifying referral sources and building relationships with agents from different brokerages. Melissa discusses the benefits of coaching and collaboration, as well as the power of warm introductions and warm referrals. She provides practical tips for networking, follow-up, and creating unique marketing materials. Melissa also highlights the importance of mindset, planning, and setting expectations in agent-to-agent networking. She shares her do's and don'ts for effective networking and offers insights into avoiding email overload and using tags in contact management systems. Additionally, Melissa discusses the significance of closing gifts and her Wine Cellar Wednesday series on Instagram. In this part of the conversation, Melissa Menard discusses the importance of building a referral network and how she actively connects agents with potential clients. She also shares her expertise in specializing in multiple areas and how she leverages her relocation partnership to serve clients across Los Angeles. Melissa emphasizes the value of consistency and relationship building in real estate, as well as the importance of understanding DISC profiles to better serve clients. She also highlights the various lead generation pillars she utilizes in her business. Overall, Melissa's approach is centered around providing exceptional service and creating a safe and welcoming environment for both clients and agents.
Takeaways
Diversify your referral business by building relationships with agents from different brokerages.
Warm introductions and warm referrals are powerful tools for building a referral network.
Follow-up is crucial in agent-to-agent networking, and setting expectations is key to successful referrals.
Use tags in your contact management system to organize and easily access information about agents in different markets.
Closing gifts and personalized gestures can help strengthen relationships with referring agents. Building a strong referral network is crucial for success in real estate.
Specializing in multiple areas allows agents to serve a wider range of clients.
Utilizing referral licenses can provide opportunities for agents who need to leave the business temporarily.
Consistency and relationship building are key to long-term success in real estate.
Understanding DISC profiles can help agents better serve their clients.
Having multiple lead generation pillars can diversify an agent's business and increase opportunities.
I hope you enjoyed: https://youtu.be/jbxr_56TM-A
💥Jerrod Zisser //REALTOR // REAL Brokerage💥
619-834-2108 // [email protected]
REALTOR #01961767
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